AWeber is an industry-leading email marketing and automation platform. Dedicated to helping entrepreneurs and small business owners create automated email campaigns, AWeber hosts over 100,000 users on their platform.
Like many SAAS companies, AWeber was looking for a new way to engage with their existing users and bring in new customers. They wanted to educate their audience on how email marketing and automation software could help grow their businesses.
With this objective in mind, AWeber decided to create an online course. They launched their 24/7 Email Marketing Master Class on Thinkific with the goal of educating entrepreneurs on how to set up automated email campaigns that nurture prospects to the sale.
Offering this course helped AWeber connect with its current customer base, draw in new customers, and most importantly, it helped many business owners maximize their impact using AWeber’s marketing automation tools.
“The main objective for the course was retention and adoption of the product. Getting them on the platform, trying out new features, and getting them to do more than just set up an email broadcast or a follow-up series.”
– Jill Fanslau, Content Marketing Manager AWeber
Since launching the course, AWeber saw a surge of enrolments, with 85% of them being former AWeber customers. A number of course students reactivated their AWeber accounts and started to leverage the more advanced features on the platform on a more frequent basis. The course has also opened up a new revenue stream for AWeber, with them offering it as a key resource to help new users get the most out of the platform upon sign-up.
AWeber shared their step-by-step process on how they built and launched their course on Thinkific, and we’ve prepared these insights in a case study. Inside you’ll find:
- How they researched and chose a topic for their audience
- How they validated demand for their course
- Their approach to creating high-quality content
- The exact components of their successful pre-launch strategy
- Top tips for your own course creation journey from AWeber’s lessons learned
Download this case study to learn the step by step process they followed to achieve their business goals:
Thank you to the AWeber team for sharing your story with us!
