Your email list is one of your most valuable assets.
Emails are a direct route to your customers, helping you build personalized connections with them to increase customer engagement, nurture loyalty, and boost conversions.
But to make the most of your email list, you need to be sure every email you send is clear, polished, and packed with value.
To help you create emails your subscribers will be genuinely excited to open, we’ve compiled the ultimate list of the best email template builders on the market.
We’ve tested every email template builder in this list so you don’t have to. Here’s our detailed breakdown of the best email template builders for your business – ranked for ease-of-use, customization, easy collaboration, and more.
Skip ahead:
- Quick look: 16 best email template builders
- What are the best email template builders in 2024?
- Ready to level up your email marketing?
Quick look: 16 best email template builders
Email template builder | Top Features | Pros | Cons | Pricing |
Best for conversion-driving email flows |
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Best for easy email customization |
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Best for a range of pre-built templates |
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Best for free templates |
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Best for interactive emails |
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Best for transactional emails |
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Best for team collaboration |
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Best for sending bulk emails |
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Best for improve email deliverability |
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Best for themed emails |
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Best for personal emails |
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Best for multi-trigger emails |
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Best for customer support |
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Best for businesses on a budget |
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Best for all-round graphic design |
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Best for A/B testing and analytics |
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Related: How to Build Your Email Marketing Strategy
What are the best email template builders in 2024?
The best email template builder for you depends on your technical knowledge, design skills, and your content needs. Whether you’re looking to create value-filled newsletters, seamless ecommerce experiences, winning sales emails, or anything in between, this list has it all.
Deep dive into our reviews of the best email template builders on the market – including the top features, customer testimonials, and why we chose them.
Follow along or skip ahead to a specific platform:
- Thinkific
- Tabular
- Stripo
- Beefree
- Mailmodo
- Moosend
- TOPOL.io
- SendPulse
- Litmus
- Unlayer
- Postcards
- MailerLite
- Sender
- Chamaileon
- Canva
- HubSpot
Built to help you bring your knowledge and expertise to the world, Thinkific is an all-in-one platform for building digital learning products and marketing them to your audience. Thinkific makes it easy to build your email list and turn your subscribers into loyal customers.
Thinkific’s built-in email marketing tools include an AI-driven email template builder that lets you generate professional, high-converting email sequences in seconds. Use the AI-led writing tool to craft compelling content for your emails. And take advantage of pre-built email flows to create a conversion funnel for your digital products to engage, amaze, and connect with your audience.
With AI-supported email templates, you have a helping hand in your design, copy, and email setup so kickstarting email marketing for your business is simple. Yes, even with zero experience. Grow your email list and build a thriving community around your brand to help you hit your goals faster and earn more from your expertise.
Thinkific also offers customizable website themes to help you build a website with custom landing pages to direct your email subscribers to your latest offers – and make choosing your business a no-brainer. You also have the chance to create interactive community spaces for your followers, fans, and customers to build stronger bonds with your audience and boost engagement.
“When I was doing research and comparing Thinkific to other platforms, it completely blew me away… The user interface is so easy, and it’s not a large learning curve.”
Top Features | Pros | Cons | Pricing |
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If you’re looking to create an email template from scratch, Tabular’s bank of pre-built blocks lets you build a basic template in minutes. It’s true. This email template builder is about as user friendly as they come.
Choose from a range of elements for newsletters, ecommerce emails, invoices, and more – or take a ready-made email from Tabular’s template library and customize it to your needs. And if you can’t find what you’re looking for in their toolbar, Tabular lets you build and save your own branded email blocks too.
One of the most unique parts of Tabular’s email template builder is the extra helpful checklist that helps you make sure everything is correctly configured before you send out a single email – including checking accessibility settings, campaign settings, and adding optional Gmail annotations. It’s also easy to switch from desktop to mobile view to double check your template across different devices. And you can send yourself a test email to triple check and make sure you like how it looks in inboxes.
“Comprehensive tool for creating professional branded html emails. Very large range of prebuilt templates to choose from. Easy to use and excellent product support team.”
Top Features | Pros | Cons | Pricing |
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A dedicated drag-and-drop email template builder, Stripo has the entire email production process covered. It’s simple and efficient. Stripo has embedded tools for creating interactive content like games, surveys, and polls to make your emails instantly engaging and fun, as well as in-built testing tools so you can see which emails work best for your audience.
This email template builder integrates with 40+ email service providers (ESPs), including:
- Mailchimp
- SendGrid
- Salesforce MC
- Outlook
- Klaviyo
Stripo is built to be accessible for both code and no-code email creators. Use the Modules tool to save content elements you use across multiple emails and simply drag the ones you need to your template or borrow from Stripo’s pre-built modules.
Plus save time with a range of bulk actions to help free up more time for tackling your to-do list. And borrow the virtual brain of Stripo’s AI-powered writing assistant to save you from staring at a blank page.
“I’ve been using Stripo for more than 2 years at the moment – it looks like a perfect email editor for me. It supports the required integrations, the UI is super simple (I tried many editors, and none of them had good enough UI), and the functionality is pretty broad for a drag-n-drop editor”
Top Features | Pros | Cons | Pricing |
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Build effortless email templates and HTML landing page templates with Beefree. This email platform has a library of over 1500+ email templates and uses handy drag-and-drop elements to help you create clean, customized, and easily exportable content.
What’s cool about it? Beefree has a Synced rows feature that lets you automatically update content blocks across multiple designs, reducing repetitive tasks and ensuring all your info is always up-to-date. Beefree also includes a dark mode preview feature so you can see what your emails look like at all times of the day and night.
Use Beefree’s AI-powered writing assistant to help you with content creation. Or invite users to collaborate with you – Beefree offers the chance to add unlimited users on free plans or two users on the Basic paid plan with set roles and permissions.
But be warned, Beefree only offers community support and a knowledge hub on its free plan. If you want specific help from the Beefree team, you’ll need to sign up for a paid plan.
“The platform we didn’t know we needed – now we can’t function without it! This platform is by far the easiest to use, and offers brilliant solutions for exporting and collaboration.”
Top Features | Pros | Cons | Pricing |
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Boost conversion rates with Mailmodo. This email template builder is tailored to interactive content – including games, quizzes, forms, and more. It’s designed to help you stand out to your subscribers, increasing customer engagement and conversions. And it’s ready to inspire you with fresh email marketing ideas too.
Mailmodo’s top features include:
- Drag-and-drop email builder
- Customizable interactive widgets
- Create pre-built journeys for easy automation
- Simulate and test journeys before they go live
- Pre-built audience segments
As well as specializing in interactive content, Mailmodo also focuses on email deliverability for its users – including easy domain and IP reputation monitoring and on-demand access to deliverability experts.
“The games and cart widgets directly impacted conversions. Our revenue has grown 70% since Mailmodo”
Top Features | Pros | Cons | Pricing |
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Create and customize your emails with Moosend’s multi-purpose email marketing tool. This email template builder is especially ideal for transactional emails – including order confirmations, receipts, and product recommendations.
Easily automate your emails with Moosend’s premade automation templates to create seamless sales experiences for your customers. Plus Moosend offers a range of other helpful features, including:
- Easy email personalization
- Editable sign-up forms
- Landing page builder
- Built-in reporting and analytics
Got writer’s block? This email builder has an AI-driven writing assistant to help with brainstorming, drafting content, grammar checks, and more.
“We decided to stay with Moosend because there is no other tool matching the feature set & price point offered. From seamless onsite event tracking to journey building to amazing customer support.”
Top Features | Pros | Cons | Pricing |
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Built for easy collaboration between teams, TOPOL.io is a no-code email template builder and image editor. This platform lets you invite multiple team members to weigh in on designs, add content, and comment and tag team members.
Use merge tags to personalize your emails – including names, locations, and recommendations – so your subscribers feel that little bit more special.
TOPOL.io also includes access to unlimited stock photos from Pexels embedded within the platform and a built-in image editor so you can easily customize your emails with images for every occasion – or upload your own content as needed.
TOPOL.io also includes a custom plugin to embed the tool in your own app, so your users can benefit from their customizable drag-and-drop email editor. The TOPOL.io Plugin is available across 18+ languages.
“If you want to simplify sending emails and want them to look professional, try this tool, it’s a great deal! I love the templates and their responsiveness. It’s easy to work with. I tried other instruments too, but I’ll stick to TOPOL.io.”
Top Features | Pros | Cons | Pricing |
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A multi-purpose digital marketing platform, SendPulse has a built-in email template builder that’s designed for creating and sending emails at scale.
The SendPulse bulk email service lets users send up to 15,000 emails per month for free. Create your own branded template using their drag-and-drop builder and add text, buttons, videos, and more – then use their Automation360 feature to build automated email campaigns.
Here are some of the best SendPulse features:
- Multilingual email personalization
- Segment your mailing list
- Send follow-up emails to unreads
- Built-in spam checker
- A/B testing tools
- Link-in-bio to grow your mailing list
As well as free and paid plans (billed monthly or yearly), SendPulse also features a pay-as-you-go pricing plan based on the number of emails you want to send. Pricing starts at 1 to 10,000 emails and goes up to 500,000 emails, so you only pay for what you need.
SendPulse offers in-depth support for users, including 24/7 chat support across 5 languages, a Knowledge Base, and a beginner-friendly SendPulse Academy for easier onboarding.
“When it comes to boosting our marketing efforts, SendPulse is second to none. We have been able to connect all of our contacts to the database in a simple way; we are very easy to use options: add or delete contacts. It has incredible control features, including the ability to monitor the actions of email recipients. Our staff has saved a lot of time using its automated tools and easy-to-use email editor to create and send campaigns.”
Top Features | Pros | Cons | Pricing |
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One of the most powerful email marketing platforms in this list, Litmus helps you send personalized emails in bulk. Alongside a host of email marketing tools, Litmus offer their own email template builder with helpful features like no-code templates, ESP syncing, and previewing and feedback tools.
Easily design beautifully branded emails using the Design Library to help you save brand assets, templates, and content – so anyone in your team can create on-brand email campaigns in minutes. You can also create and store custom code modules and email templates in the Design Library for easier access.
Worried about deliverability? Make sure your emails get in front of your customers with Litmus’ Spam Testing Software. Use their built-in tool to check your emails against 20+ different spam filters and get personalized advice on how to improve email deliverability for your organization.
“Litmus email previews are [a] game changer for me in my role. It alleviates a lot of the pressure of email marketing by being able to review…”
Top Features | Pros | Cons | Pricing |
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Simple and fast, Unlayer gives you the chance to customize their pre-built email templates in minutes or create your own. Plus take advantage of free stock photos to add beautiful images to your emails, without leaving the platform.
Unlayer has organized their email templates into bundles for easier navigation – including by industry, events, and email type. Get instant themed templates for Halloween, Labour Day, Earth Day, and more, so it’s easier to stay on top of trends and keep your audience engaged.
Unlayer is available to use online or take advantage of the Unlayer Plugin to embed the tool directly in your application.
“Unlayer is a game-changer for business owners or marketers because it can significantly cut down the dependencies on developers or designers”
Top Features | Pros | Cons | Pricing |
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Create custom emails fast with Postcards, the email template builder by Designmodo. Designed to be used by everyone, Postcards helps professionals and beginners alike create and send emails. They even encourage users to send personal ‘Postcards’ to their friends, loved ones, and members of the community via the platform.
Designmodo’s Postcards app gives you total control over your email design with a simple, stackable template builder that lets you create the email structure you want. Add multiple modules together, including images, text, and links. And when you’re finished, export your email template to your ESP, download the HTML version, or copy the whole design to your clipboard.
Every Postcards email template has been tested in night mode, to make sure your emails look good whatever time they hit your audience’s inboxes.
It’s worth noting that the Postcards user interface is less intuitive than other email template builders in this list. It takes some time to get used to the editor and it’s not as responsive as other options. But thankfully Postcards offers a Chat Support function to provide personalized help if you need it.
“I absolutely love Designmodo’s Postcards email builder… The drag and drop feature allows you to customize your emails exactly how you want them, and the pre-designed templates are a great starting point for those who may not have a design background.”
Top Features | Pros | Cons | Pricing |
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Looking for easy email automation? The MailerLite email template builder features professional designs that are easy to customize and even easier to send.
Design the email templates you need by adding video, text, graphics, and social media blocks to pre-built templates. And insert your eCommerce products directly into your emails to convert more subscribers into paying customers.
Set up advanced workflows with the MailerLite automation builder to free up much-needed time for you and your team – and make sure your customers always feel cared for.
With MailerLite, it’s easy to create beautiful emails and send them directly to your audience, without manual input. Instantly send triggered emails when your subscribers take action, including:
- Completing a form
- Clicking a link
- Joining a group
- Updating a field
- Anniversaries
MailerLite also offers a range of additional digital marketing tools, including websites, sign-up forms, and even digital products.
“Today, most email marketing services offer automation and landing pages, but MailerLite is truly distinguished by its simple, beautiful UI and attentive customer service. Since making the switch, the Notion VIP email list has exploded, much thanks to the dependability and ease-of-use of MailerLite.”
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When it comes to sending professionally designed email campaigns, Sender has the whole process down. Create your email template, personalize your content, segment your email list, and set up automated workflows to send the right message to the right customer at the right time.
Sender prides itself on high email deliverability – the platform has built-in spam checking software and they continuously monitor deliverability to make sure your emails reach subscriber inboxes. Plus advanced analytics let you monitor the success of your campaigns and tweak your approach for maximum success.
And if you want to extend your marketing efforts to SMS too – Sender has it covered. Send tailored text messages to your audience for quick communication that compliments your email marketing and connects you with your ideal customer faster.
“I love the support aspect, I have repeatedly received quick, helpful and outstanding service. Also newsletters display quickly in emails.”
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Targeted at businesses on a budget, Chamaileon prides itself on offering email design tools at lower costs than their competitors. This email template builder is flexible and simple with no-code tools to help you create customized emails. Choose from their library of templates or create your own template from pre-built modules.
If you’re working as part of a larger team, Chamaileon has a review and commenting feature to make communication and collaboration easier, without the need for extra emails. You can also save your brand assets to re-use across multiple templates. Add or remove accessibility features with a quick click. No coding skills needed.
Chamaileon also has personalized onboarding for businesses switching to the platform – including email design system setup, live training, and an email template migration service to make sure all your existing designs are carried across.
“Love this email builder! I am very impressed each time I use the easy-to-use email builder. It’s on par (if not better) than the big-ticket platforms.”
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Leading graphic design platform Canva has an extensive library of templates to choose from. It’s easy to create your own polished designs from scratch – including email templates.
While it’s not a dedicated email template builder, Canva is one of the top design platforms for a reason. Use Canva’s drag-and-drop builder to create modern, design-led email templates that pop and save and share them instantly.
Canva Pro includes a range of advanced time-saving features to help you create email templates even faster, including access to 100+ million photos, templates, graphics, and videos. The Background Remover tool lets you remove photo and video backgrounds instantly. And with Canva Pro you can set up a brand kit to save your brand colors, fonts, logo, and more for easier access.
“What I love most about Canva is how easy it is to use. Whether I’m working on a project or just playing around with designs, it’s super straightforward. The templates and tools are all right there, so I can create something that looks great without any fuss. It’s like having a design assistant at my fingertips!”
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Design perfectly professional emails with Hubspot’s email template builder. Use their simple block builder to add videos, images, products, social buttons, and more to your emails.
The best part? HubSpot’s analytics dashboard lets you easily see what’s working for your brand so you can double down and replicate your success – including open rates, click-through rates, and unsubscribes – to boost customer engagement and increase conversions.
Here are a few more features that make HubSpot a top choice for email marketing:
- A/B testing and reporting
- Custom landing pages
- Dynamic and personalized content
Despite being a powerful CRM used by some of the biggest brands in the world, HubSpot is also beginner-friendly. They offer a free plan to get you started and their paid plans for individuals and small businesses start at an affordable $15 per month.
Plus Hubspot has an extensive library of content to help you navigate the platform and get set-up, even if you’re doing everything yourself.
“It is super organized, allowing you to work seamlessly across teams, track pipeline flow easily, and integrate with popular tools.”
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Ready to level up your email marketing?
We’ve hand selected the best email template builders on the market – with drag-and-drop editing tools, flexible customization features, built-in testing tools, and more. Take your pick and go from zero to ready-to-sell in minutes.
If you’re ready to level up your email marketing game, Thinkific has everything you need to grow your email list and turn your subscribers into customers. Create, market and sell custom digital learning products via email to turn your unique expertise into income – including online courses, digital downloads, memberships, communities, and more.
Check out Thinkific’s dedicated email marketing platform and get ready to turn your email list into a growth machine.