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There are a few key things that you need to include in every blog post if you want it to be successful. If you’re not sure what they are or why they’re important, then this checklist will help!

In this article, we’ll go over the essential elements of a great blog post and explain why each one is important. By following these guidelines, you’ll be able to create informative and engaging content for your readers.

So, let’s get started!

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What makes a great blog post?

There are a few key things that make up a great blog post. First and foremost, it needs to be informative. It should provide your readers with new information that they can use or learn from.

But simply being informative isn’t enough—your content also needs to be engaging. This means that it should be well-written and interesting to read. No one wants to slog through a dry, boring article.

Elements to include in every blog post

To make sure your content is both informative and engaging, there are a few key elements that you need to include.

  1. Targeted content

The most important factor of any great blog post is to know who you’re writing for. This means that your content needs to be targeted at a specific audience.

For example, if you’re writing for a general audience about the benefits of meditation, your article would be very different than if you were writing for experienced meditators about advanced techniques. Keep your target audience in mind when you’re planning and writing your content, and make sure that it’s something they would be interested in reading.

  1. Keywords

Another important element to include in your blog post is keywords. These are the words and phrases that people will use to search for your content. These keywords should align with your target audience and match the search intent of those people.

By including relevant keywords, you can help your article show up in more search results, which means more people will be able to find and read it. Just be careful not to stuff your content with too many keywords—this will make it difficult to read and could turn off your readers.

  1. Catchy headline

A great article can be easily missed if it doesn’t have a catchy headline. This is the first thing that readers will see, so it needs to be attention-grabbing and relevant to the rest of your article. A good headline will make people want to read more, so take some time to brainstorm a few options before settling on one.

  1. Interesting introduction

Once you have a headline, you need to write an interesting introduction. This is your opportunity to hook your readers and make them want to keep reading. Start with a brief overview of what the article will be about, then get into the meat of it with a few sentences that are both informative and interesting.

  1. Useful information

As we mentioned before, your content needs to be informative. This means that it should provide your readers with new information that they can use or learn from. Make sure to include any relevant facts, statistics, or data that will help to illustrate your points.

  1. Engaging writing

Remember, in addition to being informative, your content also needs to be engaging. This means that it should be well-written and interesting to read. Use active voice, short sentences, and clear language to make your article easy to follow.

  1. Entertaining examples

Including examples in your blog post can help to break up the text and make it more interesting to read. If you can find real-life examples that illustrate your points, even better! Just make sure they’re relevant and interesting to your readers.

  1. Visual content

People are more likely to read and remember information that is accompanied by visual content. So, if you have the opportunity to include images, infographics, or videos in your blog post, take advantage of it!

  1. Calls to action

Finally, don’t forget to include a call to action (CTA) at the end of your article. This is your opportunity to encourage your readers to take some kind of next step, whether it’s signing up for your email list, downloading a free ebook, or following you on social media.


To sum up, here’s what you need to include in your blog post to make it great:

  • Targeted content
  • Keywords
  • Catchy headline
  • Interesting introduction
  • Useful information
  • Engaging writing
  • Entertaining examples
  • Visual content
  • Calls to action

By following these tips, you can write a blog post that is both informative and engaging—and that will help you achieve your blog goals. 

Ready to get started blogging? Download the free blogging guide and checklist here!