ClickFunnels is a tried and tested sales and marketing funnel platform. Born in 2014, after its founders grew tired of the old and clunky avenues for building sales funnels, they set out to create an all-in-one solution that could build funnels faster. Today, the platform is an industry favorite, but despite its popularity, it’s not the perfect fit for every business, leading some to look for alternatives.
In this article, we’ll explore some of the best ClickFunnels alternatives, looking into what makes them unique and how much they cost. But first, let’s look at what ClickFunnels offers and where it falls short for many.
Skip ahead:
What is ClickFunnels?
ClickFunnels is an all-in-one sales and marketing solution. As its name suggests, potential ClickFunnels customers come to the platform looking for a tool to help them create sales and marketing funnels. But in addition to sales funnels, the platform also tackles:
- Websites
- Online courses
- Landing pages
- Membership sites
- Email marketing
- Blogs
- Workflows
- A/B testing
- Web and funnel analytics
- Communities
- Ecommerce
- Customer relationship management
As a platform that truly captures a wide range of functions, it has both pros and cons. So, let’s look at some of the platform’s most common compliments and complaints, as cited by former and existing users.
ClickFunnels pros
- Empowerment – Rather than focusing on one specific feature, some users report that the platform empowers marketers to drive leads, sales, and revenue.
- Workflow – Users can create custom funnels in minutes thanks to templates and AI enhancements.
- Templates – ClickFunnels offers a library of funnel templates so you can create faster, even if you choose not to rely on AI.
- Funnel type – In addition to funnel templates, users can create different types of funnels (think sales vs. leads) for different business goals or audience needs.
ClickFunnels cons
- User interface – While plenty of users report an intuitive experience, quite a few users report the opposite (a clunky and unintuitive experience), which leads to a large learning curve.
- Customization – Some people report the platform doesn’t allow for as much customization as they’d like, especially when considering the next pain point.
- Cost – The cheapest ClickFunnels plan is $147/month. Many of the platforms on this list of ClickFunnels alternatives don’t come near that price point, even with their most expensive plans.
- Integrations – Some users struggle with integrations, reporting that they’re slow or malfunction often.
Why look for a ClickFunnels alternative?
While ClickFunnels clearly has a lot to offer sales teams and marketers, it comes with a clear and concerning list of negatives. Many professionals just want a software solution that is easy to use, cost effective, and plays well with their existing toolbox. If that’s you, then a ClickFunnels alternative may make sense.
9 best ClickFunnels alternatives
| ClickFunnels alternative | Key features | Free Plan/Trial | Pricing plans |
| 14-day free trial |
| |
| 14-day free trial |
| |
| 30-day free trial |
| |
| 14-day free trial |
| |
| 14-day free trial |
| |
| 30-day free trial |
| |
| Free plan |
| |
| 30-day money back guarantee |
| |
| 14-day free trial |
|
Thinkific funnels are AI-powered sales and marketing funnels creators can build on the Thinkific platform. In line with some of the best ClickFunnels alternatives, Funnels is tailored to help you capture leads, drive more revenue, and nurture your audience.
Build out your funnels on Thinkific funnels with some of the following components:
- Landing pages
- Sales landing pages
- Purchase prompts
- Complementary offers
- One-time offers
- Promotions
- Performance checkout pages
- Thank you pages
Thinkific Funnels key features:
- Streamline funnel creation with AI-powered marketing and sales journeys
- Strategically combine landing pages, forms, email marketing, and e-commerce tools in one solution
- Kickstart funnel creation with one of Thinkific’s funnel templates
Thinkific Funnels pricing plans:
- Basic ($49/month)
- Start ($99/month)
- Grow ($199/month)
- Thinkific Plus (Enterprise)
Thinkific’s entry-level plan begins at just $49/month or $36/month when paid annually. At this rate, Thinkific is cheaper than Clickfunnels and Kartra (a top ClickFunnels alternative). Funnels is available on any of the platform’s paid plans, allowing you to start building your funnels from the moment you create your account and to scale as you grow.
Leadpages is a platform dedicated to building marketing and sales funnels, leveraging landing pages as the primary method for generating leads. The platform offers a standard drag-and-drop experience, a built-in lead management system, and a conversion toolkit.
While ClickFunnels offers an impressive amount of functionality, Leadpages is hyperfocused on landing pages and conversions. So, while the platform offers less overall, what it does offer is more detailed and intuitive than ClickFunnels, making it a strong choice for users in need of a specific solution rather than a comprehensive, robust platform.
Leadpages key features:
- Accept payments with Leadpages Checkouts, powered by Stripe
- Manage multiple domains, clients, or projects from a single account
- Integrate with major email marketing and CRM tools
Leadpages pricing:
- Standard ($49/month)
- Pro ($99/month)
- Advanced
Leadpages pricing plans are pretty straightforward. The main difference between plans is the amount of monthly AI Engine credits, the ability to host a blog, and the amount of domains you can create. The Standard plan will suffice for businesses that have an existing website and only need one Leadpages domain.
GetResponse is a platform dedicated to helping businesses build marketing lists, communicate with that list, and promote and sell. Like Leadpages, GetResponse offers everything a marketing professional has come to expect in 2024, including email marketing and landing page builders, web pop ups and forms, and—of course—AI integrations.
GetResponse launched its OpenAI-powered features in 2023. By tapping into GPT 3.5 technology, these AI features allow you to write emails faster and ultimately launch funnels quicker. With a robust pricing model, the platform can accommodate the smallest of businesses to the largest of enterprise clients.
GetResponse key features:
- Build sales funnels with pre-designed, AI and customizable templates
- Integrate webinar hosting and live chats for lead generation
- Deploy bulk SMS campaigns to connect with customers directly
GetResponse pricing:
- Email Marketing ($19/month)
- Marketing Automation ($59/month)
- Ecommerce Marketing ($119)
- GetResponse MAX ($1099/month)
GetResponse plans offer an impressive pricing range that accommodates business budgets of all sizes. For under $20/month, customers receive access to website and landing pages, email templates, signup forms and popups, 24/7 support, and more.
Trusted by major brands like Vimeo, MasterClass, HelloFresh, and Zendesk, Instapage is a renowned platform dedicated to helping you build landing pages. The platform helps customers do this by focusing on channel-specific solutions (search, social, or display ads) and/or use case (ecommerce, retargeting, or lead generation).
Like most modern platforms, Instapage has also embraced AI technology. The platform incorporates AI in various ways, including landing page generation and dynamic traffic allocation.
Instapage key features:
- Build landing pages with a drag-and-drop editor and hundreds of templates.
- Visualize and optimize your ad campaign journey
- Visualize user interactions for better optimization with heatmaps
Instapage pricing:
- Create ($99/month)
- Optimize ($199/month)
- Convert
Instapage has an impressive list of clients, and it knows it. This is reflected in its pricing model, one of the most expensive platforms on this list. However, Instapage also makes it easy to understand who it’s a right fit for. The Create plan is for those with 15,000 unique monthly visitors, Optimize 30,000-50,000, and Convert 51,000+.
While 15,000 unique monthly visitors may be a high threshold for small businesses, users should beware that the lowest pricing plan is moderately limited in functionality, too. Users may quickly find themselves wanting more, so we recommend this platform for established teams, with plenty of monthly visitors and a clear need for this platform.
Unbounce is another platform that’s hyper-focused on landing pages and conversions. While not a bad thing, compared to the robust, all-in-one nature of ClickFunnels, this solution is best for businesses with a clear need for landing pages, A/B testing, and other conversion-focused functions.
Unbounce features the expected AI integration, sales and marketing integrations, and templates. One thing that sets it apart is its native professional services offerings. Unbounce customers can arrange for sessions to discuss:
- Technical setup and integration ($500)
- Landing page strategy and variant creation ($500)
- Full conversion optimization package ($100)
Despite the price tag, these optional services can help businesses get the conversion-focused support they need while in a platform specific environment, making for an even more valuable experience.
Unbounce key features:
- Optimize your landing pages with AI insights
- Integrate with tools like Chili Piper, CallRail, and Twilio
- Launch faster and convert more with Unbounce professional services
Unbounce pricing:
- Build ($99/month)
- Experiment ($149/month)
- Optimize ($249/month)
- Concierge ($649/month)
All Unbounce pricing plans boast unlimited landing pages, pop ups, sticky bars, conversions, subdomains, and client sub-accounts. But like Instapage, users can expect a limit on unique monthly visitors. You can also expect limitations with root domains, users, smart traffic functionality, and conversion insights and reporting.
Second to Thinkific and Thinkific Funnels, Kartra is similar to ClickFunnels in that it offers more than just landing pages and sales funnels. Kartra is an all-in-one platform that offers webinars, video hosting, e-commerce, membership sites, and more.
One feature that sets Kartra apart is its video marketing solution. By offering video natively on the platform, Kartra helps you avoid leading valuable viewers to other social media platforms (like YouTube). The platform also allows you to strategically place popups, sign-up forms, and other in-video engagement material based on viewer interactions.
Kartra key features:
- Drive recurring revenue with membership sites
- Grow your audience with built-in affiliate management
- Build sales funnels wit a drag-and-drop editor
Kartra pricing plans:
- Starter ($119/month)
- Growth ($229/month)
- Professional ($549/month)
While costly, all Kartra pricing plans boast unlimited pages, videos, and products. All plans allow you to create membership courses, map funnels, and use Kartra AI. Features like surveys, quizzes, and webinars are limited to the higher tiers, however.
Systeme.io is another all-in-one marketing platform, joining the ranks of Thinkific, Kartra, and ClickFunnels. The platform lists many tools, including sales funnels, email marketing, a website builder, affiliate management, webinars, online courses, blogs, and e-commerce tools.
Systeme.io key features:
- Build websites with unlimited storage in just minutes
- Create and automate an affiliate program
- Build an online course, monetize content, or sell products directly to customers
Systeme.io pricing:
System.io offers a free plan in addition to its three paid options.
- Free
- Startup ($27/month)
- Webinar ($47/month)
- Unlimited ($97/month)
Systeme’s generous free plan allows up to 2,000 contacts, unlimited emails, three sales funnels, one blog with unlimited posts, 1 course with unlimited students, and much more. With the added benefit of the platform’s affordability, this is perhaps one of the best ClickFunnels alternatives.
OptimizePress is a platform that finds itself somewhere between the all-in-one platforms and landing page-focused solutions. The platform can build landing pages, sales pages, marketing funnels, and online courses. It also allows for webinars and digital products.
OptimizePress key features:
- Create faster using landing page, webinar, sales, and membership site templates
- Integrate with marketing tools like MailChimp and ConvertKit
- Drive revenue with memberships, courses, and online coaching
OptimizePress pricing:
Unlike most platforms on this list, OptimizePress only lists yearly pricing plans:
- Builder Only ($179/year)
- Suite Starter ($299/year)
- Suite Pro ($499/year)
While there is no free plan or trial, OptimizePress offers a 30-day money-back guarantee. Additionally, the platform’s yearly pricing makes it seem more expensive compared to other platforms in this list. However, the plans are roughly $15, $24, and $42 per month—and that’s only if you purchase while they’re full price—making this platform an extremely affordable choice.
Like Thinkific, Kajabi is a strong all-in-one platform. Businesses can create online courses, podcasts, and communities and offer coaching and memberships on the platform. However, Kajabi is arguably most known for its marketing abilities.
You can create websites, web pages, marketing emails, sales funnels, and more. This platform is an excellent choice for those needing more than just a landing page builder. But, buyer beware, some customers have shared that checkout pages are not customizable, which may be a deal breaker in a ClickFunnels alternatives list that’s all about sales funnels and landing pages.
Kabjabi key features:
- Create websites, email campaigns, a mobile app, and landing pages directly on the platform
- Build an affiliate program with native management tools
- Track business performance with Kajabi analytics
Kajabi pricing:
- Kickstarter ($69/month)
- Basic ($149/month)
- Growth ($199/month)
- Pro ($319/month)
Kajabi used to be considered a high-cost option for businesses. However, while limited, the new Kickstart plan offers a more accessible entry to the platform. This plan boasts a 0% transaction fee, up to 50 landing pages, and 1,250 marketing emails. Basic plans and above offer 0% transaction fees, unlimited landing pages, unlimited marketing emails, and more.
ClickFunnels alternatives: what next?
There you have it, the top 9 ClickFunnels alternatives.
Finding the right ClickFunnels alternative for your business will ensure that you’re equipped to reach your sales and marketing goals today and scale as your business grows and needs change.
Want to see how Thinkific compares to ClickFunnels in an in-depth comparison? Thinkific vs. ClickFunnels features over ten tables, full of comparison data, and dives deep into the similarities and differences between these comprehensive platforms.
Ready to experience Thinkific for yourself? Launch your first course and start earning today.
