Many companies face the challenge of educating customers at scale, but for Hootsuite, it was a critical component of their growth strategy. By leveraging Thinkific Plus, Hootsuite transformed its Hootsuite Academy into a powerful tool for customer education, engagement, and even revenue generation.
In this case study, we explore how Hootsuite used Thinkific Plus to create a scalable learning platform that enhanced customer engagement and helped turn its customer education programs into a revenue stream through certification courses.
What’s inside:
The Hootsuite Case Study dives into how Hootsuite used Thinkific Plus to build an engaging, scalable online academy. With over 1.9 million students, 5 million+ enrollments, and 72,000 social media certifications, Hootsuite has successfully educated users while driving customer retention and growth.
This case study outlines their challenges, the solutions they implemented with Thinkific Plus, and the results they achieved.
What you’ll take away:
- Scale customer education with ease.
Hootsuite needed a platform that could handle many students while maintaining high-quality content. Thinkific Plus offered scalability and robust features, allowing Hootsuite to educate millions of users globally. - Increase engagement and reduce churn.
By providing valuable, structured training through Hootsuite Academy, customers became more engaged with the platform, reducing churn and increasing product adoption. - Generate revenue through certification.
Hootsuite successfully turned its academy into a revenue stream by offering paid certification courses that added value to users, enhanced brand credibility, and generated new revenue opportunities.
Hootsuite’s journey with Thinkific Plus shows how a scalable customer education platform can drive customer success and business growth. By educating users through structured online courses and certifications, Hootsuite improved customer engagement, reduced churn, and generated additional revenue.
Ready to see how Thinkific Plus can dhelp you scale your customer education efforts?
Download the full case study or request a demo today and learn how you can build your own customer education academy.
