Hi there, Carina here from Thinkific. Entrepreneurs are heroes. You may not feel like a hero during the hard parts of running your business. But you really are a driving force that leaves people better than you found them. The journey is hard and sometimes we lose sight of why it matters in the first place. So, I wanted to share a few resources to help iron out your cape, so you can fly on over to your next mission. A hero’s work is never done 🙂
How To Find Your Niche in 4 Simple Steps (Expert Tips)
Do you still need a niche in 2022 to create a profitable business? On one hand, you’re human, how can you possibly narrow down on one interest? And what if you hate it down the line? All completely justifiable fears.
And on the other hand, if you’re not speaking to someone specific, you’re not speaking to anyone. So, to spark up a conversation on whether to niche or not to niche, I wanted to share some words of advice from Annie Atherton, COO and part-owner of The Financial Diet. She’s the biggest independently-owned digital publisher devoted to educating women about money and the #1 YouTube and Instagram channel in its niche. Not everyone’s going to like you, so go ahead and find your people!
Find your niche with expert tips
How to Define Your Brand Purpose (Examples + 3 Expert Tips)
What gets you out of bed in the mornings, coffee and croissants? But actually, what motivates you to get things done for your business? Maybe it’s been so long since you thought about it that you forget why you started in the first place. The logistics and admin grind of it all can get in the way, so I wanted to remind you of the person on the other side of the screen. The one that you’re helping to conquer a fear, a skill, a lifestyle.
So here’s a little something that can help put a skip in your step to start the day off ecstatic about your business, Your brand purpose. What’s so great about it? It helps you stand out in your niche, and gets people more obsessed with you and what your business stands for. We all want to support businesses and people that align with our values.
Whether you need a refresh, or help defining a brand purpose in the first place, I’m excited for you! There’s nothing better than being fired up with a purpose.
GET INSPIRED
- What do you want clients to know about you? Create Social Brand Pillars To Strengthen How Your Business Shows Up.
- Struggling to start or scale your business? Connect with experts and creators to figure this whole thing out! Come for the strategies, resources, and inspiration 🙂
- When To Reduce Income Streams and Admit You’re Doing Too Much: How to Avoid Burnout as an Entrepreneur.
How to Create Content That Converts
First impressions matter. Have you ever met a person who started babbling on and on about things that are so irrelevant to you you could cry from boredom? Or someone who says the most obvious things that you gain nothing from the conversation. You come out less smart than you came in 🙂
Content is the person that should know what’s up in your business. It’s that babbling person (hear me out) that spews out exactly what your customer or client needs to hear. At that exact time, they’re looking to problem-solve something. Here’s how you can make sure you’re on the right track to WOW-Ing your audience to take the actions you want them to take.
