Thinkific Content Manager Tyler Basu interviews Park Howell, Founder of The Business of Story, on how to use the power of storytelling to define your brand, connect with your audience and sell more online courses.
About Park Howell:
Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in story marketing for the past 10+ years. He is the Founder of Business of Story, a proven platform based on his 10-step Story Cycle system to help business leaders and communicators achieve epic growth for their enterprise and their people.
His podcast features authors, screenwriters, makers, content marketers, online course creators and brand raconteurs who share their storytelling tips and techniques to help listeners engage their audiences and move them to action.
He has also created and teaches the communications curriculum for the Executive Master’s for Sustainability Leadership program at Arizona State University. He transforms international executives into Chief Storytelling Officers to advance their social initiatives further, faster.
Download Park’s free storytelling tools:
To watch the interview, click on the video below:
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