Thinkific Logo

1 Million+

courses published

$1.7 Billion

GMV earned on Thinkific

378 Million+

course enrollments

Trusted by 800,000+ creators, including:
Later
Hootsuite
Shopify
Keap
CFI

Thinkific vs. Kajabi

Top FeaturesThinkific logoKajabi
Starting price

Starts at $99/mo

Starts at $149/mo

Start with a free plan
Create courses with any content type
Community Spaces
Branded mobile app for Courses and Communities

$199/mo add-on

Email and chat support
Private instructor community
Native tools for email marketing
Live lessons with Zoom
Live events in communities
Certificates for course completion
App integrations

90+ in the Thinkific App Store

10

What’s important to course creators?

The right tool can help you build, market, and sell an unforgettable course experience worth paying for. Let’s take a look at some of the differences between Thinkific and Kajabi.

An easy-to-use course builder is the most important part of any course platform. An intuitive course builder allows you to focus on your expertise and business; not on spending time learning how to use the platform.

Kajabi offers an impressive interface. Though it may take creators some time to learn how to build a course on Kajabi, most of the necessary course builder tools exist.

Thinkific offers a course builder designed for course creators. It’s simple and gives creators the ability to build their entire course without a big learning curve. Simply put, we offer a design and build experience that is approachable for everyone.

A great learning experience is vital to your success as a course creator. It will help your students learn more effectively and make them want to share it with their friends — helping you grow your business.

A great learning experience is vital to your success as a course creator. It will help your students learn more effectively and make them want to share it with their friends — helping you grow your business. Kajabi offers a modern learning experience for students. A clean design gives courses that are both engaging and exciting.

Thinkific offers an unmatched suite of functionality that extends beyond how the course looks, and with Thinkific Mobile you can reach your audience anywhere, anytime on any device. These features help turn a student’s experience from exciting to extraordinary.

After publishing your course, you need to get it in front of the right audience. Sales and marketing tools enable creators to gain visibility and earn revenue.

Kajabi has helpful native sales and marketing features such as email marketing and pipelines. These options are great for creators looking to get started fast and stay on one tool; but if you want more, you may find your options limited.

Thinkific offers sales and marketing features to enable any course creator to get started. With 90+ integrations in the Thinkific App Store; use the best tools in the business for marketing and email automation, increasing sales, and enhancing the learning experience through gamification. Gain the extensibility and flexibility of apps like ActiveCampaign, Mailchimp, Constant Contact, Shopify, Salesforce, and many more.

It’s important to choose a course platform that you can trust. Getting the answers to your questions should be easy and your data should be secure.


Both Thinkific and Kajabi offer a network of experts, a growing community of peers, and a responsive Support team. As you grow, and your learning platform becomes mission-critical, Thinkific offers more security and support options to ensure your success.

A course platform is a big investment. Not only do you want a tool that fits your budget, but it should also satisfy your needs now and into the future.

Kajabi offers three tiers that vary mostly on usage. Users have access to almost all features within their core plan.

Thinkific offers tiers for businesses from side hustle to enterprise. And with add-on features like a Branded Mobile app ($199/mo) and more, no matter what stage you’re in, you have access to the functionality you need without paying for things you don’t need.

These powerful yet easy-to-use features were designed to help you sell more and save time on demanding accounting and admin tasks so you can focus on what you do best: creating content and growing your business.

Thinkific's Dashboard Screenshot
Capterra Badge
4.5

176 reviews on Capterra

Excellent
4.3

785 reviews on Trustpilot

G2 Badge
4.5

211 reviews on G2

capterra shortlist 2023 badge
g2 leader winter 2024 badge
g2 leader americas 2024 badge
g2 leader emea 2024 badge
software advice 2023 badge
Save 25%!
Pay AnnuallyPay Monthly
Basic
$36/month$49/mo
Save $156 by billing annually

Gain access to core features and essential tools you need to successfully launch your online learning business.

  • Free access to our Accelerator Program

  • Unlimited Courses

  • 1 community

  • 5 spaces per community

  • 1 administrator

  • Unlimited Students

  • 0% transaction fee

  • Email and live chat support

  • Branded Mobile (Add on)

    Deliver your course content and communities to your audience with your own white-labeled mobile app.

  • Includes all Free features

  • Custom domain

  • Coupons & discounts

  • Affiliate selling

Start
$74/month$99/mo
Save $300 by billing annually

Unlock additional features designed to help drive student engagement and create an amazing student experience.

  • Free access to our Accelerator Program

  • Unlimited Courses

  • 1 community

  • 10 spaces per community

  • 1 administrator

  • Unlimited Students

  • 0% transaction fee

  • Email and live chat support

  • Branded Mobile (Add on)

    Deliver your course content and communities to your audience with your own white-labeled mobile app.

  • Includes all Basic features

  • Assignments

  • Bundles and add on packages

  • Memberships & payment plans

  • Live lessons

  • Advanced course-building options

  • Advanced website code editing

Most Popular
Grow
$149/month$199/mo
Save $600 by billing annually

Grow your online business with more advanced tools that will help you sell more and expand into multiple learning products.

  • Free access to our Accelerator Program

  • Unlimited Courses

  • 3 communities

  • 20 spaces per community

  • 2 administrators

  • Unlimited Students

  • 0% transaction fee

  • Phone and priority email support

  • Branded Mobile (Add on)

    Deliver your course content and communities to your audience with your own white-labeled mobile app.

  • Includes all Start features

  • Remove Thinkific branding

  • Thinkific Analytics

  • Bulk student emailer

  • Bulk enrollments

  • API access

Grow with Thinkific

Thinkific helps you get off the ground quickly without limiting your future potential.

Easy to use

Our user-friendly platform is designed so that the only expertise you need is the one you already have.

Puts you in control

​​Access deeper learning tools that’ll make your content stand out and fully customize your site however you want.

Deliver the experience you want

Build your unique learning experience that lets you wow your audience and have them telling all their friends about it.

Technology and people you can trust

Get support when you need it, a community of course creators to cheer you along, and a network of partners to bring you to the next level.

Join more than 50,000 successful Thinkific Course creators and businesses

I feel like [Thinkific’s] working to constantly improve my experience and the experience of my students. That’s huge!

Jonathan Levi, SuperHuman Academy

Thinkific delivers a great experience for our students and my team. Their customer support is fantastic. By giving us answers and solutions quickly, I have more time to focus on my students. It gives me my time back.

Latrina Walden, Latrina Walden Exam Solutions

Throughout this entire process, it has been made clear that we were in this together – not only to create mutual success between our two organizations but to have a positive impact on education at a time that we all need it most.

Nabil Zary, Mohammed Bin Rashid University of Medicine and Health Sciences

When we made the Daily Challenge, we set out to be the world’s best online math course taught in the English language. If I didn’t believe Thinkific was the best online course builder, we wouldn't be here!

Dr. Po-Shen Loh, Daily Challenge

Thinkific is so much easier to use. The design is easy and classy. I haven’t had a single person not be able to find what they’re looking for.

Shelley Paulson, Shelley Paulson Education

Curious how Thinkific compares to other platforms?

We've broken down key differences and features below, to help guide your research.