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Audience Research Workbook

In this free , you will learn:
  • Easy Ways to Listen to Your Audience
  • How to conduct an Interview with your audience

Before creating any product, it’s crucial to determine your customers’ needs and wants, so you
can create a product that actually solves their problems.

This step is often missed and, yet, without it one runs the risk of low sales, bad reviews, and wasted effort.

How can you be sure you’re creating something that your audience is truly in need of? The easiest solution is
to simply ask them.

In this guide, we’ll walk you through how to ask questions, and really listen to your audience. The key
to listening is being intentional about what you are trying to learn. Keep this in mind as you formulate your
questions – how will you use this knowledge to inform your course design?

Audience Research Workbook