Choosing Your Online Course Topic & Positioning

An interactive guide to help you choose your online course topic and position it for a specific target audience.

In this free , you will learn:
  • How to set a SMART goal for your next online education initiative
  • How to discover and define your target market
  • How to use market research to validate demand for your topic
  • How to create a Unique Value Proposition that helps your course stand out

Planning your online course is the most important and often overlooked phase of the course creation process. Setting a smart goal, defining and discovering your target audience, and determining your course’s scope will save you time, effort, and money down the road. Being audience driven means watching and listening to the real people you want to teach while simultaneously making your course content and promotion plan.

The Choosing Your Online Course Topic & Positioning Guide will show you how to incorporate insights from your target market into your online course creation strategy.