Contributor Guidelines & Application Process
Thank you for your interest contributing your insights to the Thinkific Blog.
Before you apply to become a Contributor, please read our guidelines below. This will help you to better understand what we’re looking for, and increase your chances of being accepted as a Contributor.
Why contribute to Thinkific?
As a Contributor to the Thinkific Blog you will receive:
- Exposure to our audience of thousands of online course creators
- A backlink to your website from our blog
- Bragging rights (hey, we don’t just publish articles from anyone!)
Our target audience:
Although we have thousands of customers from virtually every industry and from all over the world, the majority of our customers falls into one of two categories/personas. Please keep these personas in mind as you create content for our blog. If we ask you which persona your article was written for, be ready to tell us!
We also have several case studies of Thinkific customers on our blog that you are welcome to read.
1. Industry Experts & Solopreneurs
These are individuals that have built their businesses by sharing their expertise with others. They are authors, speakers, freelancers, coaches, consultants, bloggers, podcast hosts, etc. For some of them, creating and selling online courses is their primary source of revenue. For others, online courses are just one of several sources of revenue for their business.
Although these individuals are usually the face of their brand, they often have small teams helping them to run their business. They have proven track records in their respective industries, paying customers/clients, and typically a strong presence on social media. Basically, these people are not beginners. They are professionals. Many of them have spent several years creating content and sharing their expertise with others in various ways.
Examples of Thinkific customers in this category:
- Lewis Howes (The School of Greatness)
- Mimi G (Sewing Academy)
- Jonathan Levi (Become a SuperLearner)
- Dana Malstaff (Boss Mom Academy)
2. Small and Medium-Sized Business (SMBs) and Large Organizations
These are companies and organizations that create online courses to help acquire customers (lead generation & revenue) and/or train existing customers (customer success & retention). It is not uncommon for these companies to have multiple courses, multiple instructors, and thousands of students or more enrolled in their courses.
If you write an article for this persona, imagine that you are speaking directly to the company’s Director of Education (or some other similar title). This person oversees the creation of online courses and training programs under their company or organization’s brand name for any of the purposes listed in the previous paragraph.
Examples of Thinkific customers in this category:
Blog Topic Categories:
All blog topics must tie into one of the following topics. If you’d like to contribute to any of these topics, feel free to browse through the articles in each category to get a better idea of the content we publish.
Topics related to starting and growing a successful online business, including digital marketing, content marketing, email marketing, outsourcing, and productivity.
Tips and strategies to help with online course planning, development and design.
Sales and marketing strategies to help course creators increase exposure and enrollments for their courses.
Techniques for increasing student engagement, course completion rates, and customer success.
We are committed to publishing high-quality content that is valuable and helpful for our community. This means:
- No plagiarism. Your content must be unique and your own.
- No recycled content. Do not send us content that has already been published elsewhere (unless approved by us beforehand).
- No generic topics that are not relevant to our community.
- No fluff. Share advice that is specific and practical.
- No unproven theories. Speak from experience, and use credible research and examples to support your points.
In summary: if you send us plagiarized, recycled, generic, or f content, we will politely decline your submission.
Articles should be a minimum of 1,000 words. Our ideal length is 1,500 words or more.
All facts and claims must be accurate. Cite sources for researched facts. Link to them when possible, but don’t overdo external links. Do not link to any company that could be considered our competitor. You may link to your own website or online course in your article, just don’t overdo it.
We will create the main graphic (Feature Image) for the article. That being said, we encourage you to include images and screenshots throughout the article that help to support your points.
Guest Post Examples
Here are some examples of well-written guest posts that we have published on our blog:
- 6 Not So Secret Ways To Market Your Online Course
- 5 Keys To Picking The Right Online Course Platform For Your Business
- 12 Ways To Market Your Online Course That Your Audience Will Love
- How Top SaaS Companies Increase Customer Retention & Success Using Online Courses
- 3 Things To Do After Your Course Launches
- 10 Steps To Create a Wildly Successful Online Course
- How to Create a Content Strategy That Attracts & Converts Customers
If you would apply to contribute to our blog, please submit your pitch using our Contributor Application Form.
Once you’ve been accepted as a Contributor, you can submit your final draft (using Google Docs) and any future article ideas via email to our Content Manager.
Thanks again for your interest in becoming a Contributor! We look forward to reviewing your submission.