Senior Digital Marketer
posted: August 17, 2016
Do you have proven results in digital marketing strategy and execution? Love sharing an amazing product with the world? Extensive experience creating and delivering content campaigns? Eager for your next challenge, with a rapidly growing product and marketing team? If yes, read on!
Thinkific is a rapidly growing tech company in Vancouver, and we’re making it easy to teach and build businesses online.
Our all-in-one platform helps independent experts, authors, speakers, coaches, and entrepreneurs around the globe create, market, and sell their own online courses. We currently power thousands of online courses and serve millions of students globally.
People love our product. Once someone sees it, they try it, love it, and share it. Now, we are on a mission to expose it to as many new people as possible, and that’s where you come in.
We’re hiring an experienced senior digital marketer to join our marketing team.
You will be a key member of our marketing team, responsible for helping to develop and execute scalable marketing strategy across channels. With a focus on content creation and online events, your goal will be to generate and nurture leads while driving campaigns and consensus across the marketing team.
You are an ambitious growth and acquisition focused marketer, excited to join a motivated growth team. You’ll work on things like organic lead generation campaigns, co-marketing events with influencers and partners, optimizing our onboarding and email funnels, optimizing landing pages, implementing innovative growth tactics that you’ve championed, and mentoring junior members of the marketing team.
Prior experience acquiring customers through digital marketing is absolutely required; passion for education/training &/or freelance passive revenue generation would be a big plus.
Here are a few hints that you might be the person we’re looking for:
- You’re looking to take your career to the next level, in a senior marketing role.
- You’re a copywriting wiz, able to write compelling copy that is proven to convert and inspire.
- You have extensive experience creating and executing content campaigns, online events, and other non-PPC digital campaigns.
- You’ve demonstrated success with creative user acquisition channels and viral word of mouth initiatives.
- You’ve already created your own online course (bonus points if you’ve used Thinkific!) If you’ve created your own online course, you already know exactly how our customers think (and how we can find more of them.)
- You’re proud of past wins generating a large number of consistent, relevant leads.
- You love data, and believe strongly in data-driven decision making.
- You are passionate about digital marketing and business growth. We are building our own company by helping thousands of entrepreneurs around the globe build theirs. It doesn’t get more rewarding than this!
- You plan optimization and growth experiments in your sleep. Terms like CTR, LTV, Open Rates, Analytics, A/B Testing and Acquisition Funnels are also regular parts of your vocabulary.
- You’re constantly thinking outside the box, coming up with creative ways to dominate and reignite channels and connections.
Are you the perfect fit? We move fast!
We are looking to bring someone on as soon as possible.
Here’s what we need from you in your cover letter:
- Share one campaign (non PPC) that you are proud of, and what you learned from it
- Tell us one failed campaign (non PPC) you ran, and what you learned from it
We are looking to fill this role FAST. If you’re reading this post, the position is still available – but not for long. We can’t wait to hear from you!