Powering the world’s top learning businesses
Join 35,000+ businesses using Thinkific to build courses, engage learners, and grow faster – without the complexity of multiple tools.
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Trusted by over 35,000 customers
Top-tier course creation tools for education businesses
Thinkific gives you the power and flexibility to offer a course experience your audience won’t find anywhere else — plus the tools to help you track your results.
Courses
Build professional-grade courses in minutes with drag-and-drop tools and AI-powered content support.
Communities
Create dedicated, interactive learning spaces that strengthen retention, deepen engagement, and support cohort-based training.
Digital Downloads
Offer eBooks, PDFs, guides, templates, and other learning products to attract new leads and quickly boost your revenue.
Coaching and Webinars
Host live coaching, workshops, and training webinars that build trust, grow your audience, and drive revenue – all in one place.
Scalable solutions to drive business growth
Thinkific plans give experts, academies, and companies the tools and features they need to grow their business end-to-end.
Basic
Foundational features and support for your learning business.
$49/mo
Save $156
by billing annually
$36/mo
$49/mo
Save $156
by billing annually
Basic includes:
Unlimited courses with video lessons, quizzes, and student discussions
1 community with DMs and weekly digests
5 digital downloads
(e.g. e-books, workbooks, templates)
Basic sales tools including order bumps, gifting, and coupons
Abandon cart emails to recover lost sales
Reporting and analytics for growth insights
A custom domain for your brand
Most Popular!
Start
Advanced features to drive recurring revenue and scale up.
$99
Save $300
by billing annually
$74
$99
Save $300
by billing annually
Everything in Basic, plus:
Unlimited live events and coaching sessions with Zoom integration
Certificates, assignments and compliance tools
Advanced sales tools
(e.g. bundles, post-purchase upsells, payment plans)
Membership and subscription programs
Customizable site design
(HTML and CSS)
2 course administrator accounts
Grow
Advanced commerce features to help you sell more and professional support.
$199
Save $600
by billing annually
$149
$199
Save $600
by billing annually
Everything in Start, plus:
3 communities for audience segmentation
Remove Thinkific branding across your website and products
Enhanced analytics with enrolment and engagement insights
Invoicing to send, track, and manage customer payments
Group orders for bulk purchases and seat assignments
Third party integrations via API and webhooks
Phone and priority chat support
Premium services designed for high-growth businesses and teams.
Schedule a call with our team and tailor a plan unique to your business needs.
Everything in Grow, plus:
Custom limits built for your business
SCORM-compliant courses
Learning paths with progression mapping
Branded mobile app included on select Plus plans
Advanced analytics with custom dashboards and automated exports
Single Sign On (SSO) and advanced security
CRM integrations with Hubspot and Salesforce
Priority support with email, phone, and chat
Dedicated on-boarding with step-by-step support for your launch
All prices are in USD and charged per site with applicable taxes added at checkout.
Everything you need to scale your training
From online courses and communities to memberships and digital downloads, Thinkific supports every way you want to share and scale your learning content.
Thinkific’s stand-out suite of features
Courses built to perform, not just exist
Training only creates value when learners complete it. Thinkific gives your team the tools to build great courses, and the learner experience to see them through.
Drag-and-drop course builder
AI-assisted course generation
Built-in AI teaching assistant
Live cohorts, self-paced, and blended formats
SCORM, video, and slide import
Quizzes, assignments, and certificates
Learning paths and prerequisites
Branded native mobile app
Communities built into the learning experience
Community lives inside the course. Discussions tie back to lessons, profiles show progress, and it all happens under one login.
Public and private spaces with course-gated access
Lesson-level discussions and comments
Posts, comments, reactions, and direct messaging
Member profiles with course progress
Live events and scheduled sessions
Moderation tools and admin roles
Branded iOS and Android mobile app with push notifications
Weekly email digests
Built for selling learning, not just taking payments
Run checkout, subscriptions, tax, and B2B invoicing in the same platform as your courses — no separate payment stack to wire up
Hosted checkout and order pages
One-time, subscription, and payment-plan pricing
Coupons, bundles, upsells, and order bumps
Multi-currency and local currency at checkout
Automated sales tax and VAT
B2B invoicing, POs, and seat licensing
Refunds, dunning, and failed-payment recovery
Revenue, MRR, and churn reporting
1M+
courses published
35K+
businesses supported
$4.23B
earned by customers
Learning experiences that deliver results and revenue
Thinkific’s easy-to-use platform helps you create engaging, high-quality experiences that boost learner success and satisfaction.
Self-paced, scheduled, and cohort courses
Deliver your content in whatever way best serves your learners.
Live lessons and webinars
Connect to your audience in real time through Live Lessons with Zoom.
Recognize and reward
Celebrate your audience’s success by automatically sending completion certificates after they finish a course.
Mobile learning app
Drive engagement with your own white-labeled mobile app that gives your audience the freedom to learn when and where it works best for them.
Engaging multimedia lessons
Create a richer learning experience using video, interactive files, and externally hosted content so the format matches the material.
Unified courses and communities
Let learners flow between your connected course and community, enriching their learning journey and maximizing the value of your content.
“Thinkific offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”
Guy Marion
Chief Marketing Officer
Frequently asked questions
Can I cancel or change my account at any time?
Yes. You can cancel, upgrade or downgrade your account at any time from within your site dashboard.
Do I need a web host?
Your site is fully hosted with Thinkific; you don’t need anything else. Secure hosting and e-commerce are included.
Do I own my own content?
Absolutely! You always own your student data and your content. We’ll never market to your students, and you can export your data at any time.
How are payments processed?
Full e-commerce payment processing is included. Accept all major credit cards with a simple and secure checkout, and receive instant access to your funds in your account. We provide an SSL certificate to help ensure that all your data and customer information is secure. Note that transaction fees may apply if third party payment processors are used.
What is a Community?
A Thinkific Community is an online learning environment where students can engage in an interactive, communal learning experience. It shifts learning from a ‘one-sided’ experience to a collaborative, ‘two-way’ exchange.
Thinkific Communities allow you and your audience to connect globally, build trust and loyalty, and collaborate socially. You can build a community around your existing content to add even more value to your online courses, or create a community as a stand-alone, sellable product!
You can create a dedicated space for students to share knowledge and foster relationships while keeping the focus on your brand. Each community is a dedicated page on your Thinkific site where students and instructors can interact through posts and comments.
What are Digital Downloads?
Build a new lead and revenue stream with Digital Downloads! Drive leads or launch a new revenue stream by showcasing your unique genius and expertise. Upload or repurpose existing content – common digital downloads include eBooks, PDFs, templates, workbooks, guides, and spreadsheets.
Digital Downloads can also help you get started and earn more, faster. Whether you are just starting with Thinkific or already have existing products, setting up digital downloads is quick and easy – upload your file, price your product, and create a beautiful landing page using AI within minutes, not hours or days.
What are Coaching & Webinars?
Forge deeper connections and drive leads and revenue with Coaching & Webinars! Elevate engagement with your audience while boosting your bottom line.
With Coaching & Webinars, you can create and offer access for your 1:1 or 1:many live offerings for your leads and existing customers. Coaching sessions, webinars, or office hours – it can be just about anything you can think of!
Ready to create exceptional learning programs that scale?
Join 35,000+ customers who trust Thinkific to power their online learning businesses.
