Thinkific vs Kajabi? Why Thinkific is the Best Choice.
Choosing a course platform can be overwhelming. To help you in your research, we’ve broken down the key differences between the most important features and functionality for you.
No developer experience needed
Drag-and-drop course builder
AI-powered course outline generator
Built-in selling and payment solutions
Advanced analytics
Trusted by over 35,000 customers
Thinkific vs Kajabi
Looking for the best platform to build and grow your online business? Let’s break down the key differences between Thinkific and Kajabi, so you can choose the right one for you.
Thinkific vs. Kajabi
| Top Features | Thinkific | Kajabi |
|---|---|---|
| Starting price | $36/mo | $71/mo |
| Create courses with any content type | ||
| Learning Communities | ||
| Host Coaching sessions or Webinars (free and paid) | ||
| Offer Digital Downloads (free or paid) | ||
| Easy to use landing pages, powered by AI | – | |
| Customizable email sequences | ||
| Branded mobile app for Courses and Communities | $199/mo add-on | $89/mo |
| Email and chat support | ||
| Private instructor community | ||
| Certificates for course completion | ||
| App integrations | 90+ in the Thinkific App Store | Available on Basic, Growth, and Pro Plans |
Pricing & plans
Thinkific plans give experts, academies, and companies the tools and features they need to grow their business end-to-end.
| Plans | Thinkific | Kajabi | Savings |
|---|---|---|---|
| Kickstarter (Ultra light plan with limits on products, contacts) | – | $71/mo $852 billed annually | |
| Thinkific Basic vs. Kajabi Basic | $36/mo $432 billed annually | $119/mo $1428 billed annually | 69.75% |
| Thinkific Start vs. Kajabi Growth | $74/mo $888 billed annually | $159/mo $1908 billed annually | 53.46% |
| Thinkific Grow vs. Kajabi Pro | $149/mo $1,788 billed annually | $319/mo $3,828 billed annually | 53.29% |
1M+
courses published
35K+
businesses supported
$3.7B
earned by customers
What’s important to online learning educators?
The right tool can help you build, market, and sell an unforgettable course experience worth paying for. Let’s take a look at some of the differences between Thinkific and Kajabi.
Course Creation
A user-friendly course builder is key to delivering engaging learning experiences.
Kajabi has a polished interface, but it can take time for solopreneurs or teams to learn. While most core tools are there, ease of use may be a hurdle.
Thinkific is built for growing education businesses and corporate teams. It’s easy to use and is designed to drive learner engagement and retention without a steep learning curve.
| Course Creation | Thinkific | Kajabi |
|---|---|---|
| No design or technical experience required | ||
| Create courses with any content type | ||
| Downloadable content | ||
| Assignments | Up to 100MB | Up to 10MB |
| Prerequisite lessons | – | |
| Live Lessons with Zoom | ||
| Embed many types of multimedia content, including Storyline, Captivate & More | – | |
| Access to courses anytime, anywhere with a Branded Mobile app. | $199/mo | $89/mo |
Learning Experience
A great learning experience is vital to your success as a training business. It helps students learn more effectively and encourages them to share it with others, helping you grow.
Kajabi delivers a modern, clean learning experience that’s engaging and visually appealing.
Thinkific goes further, offering advanced functionality that enhances more than just design. With Thinkific Mobile, you can reach learners anytime, anywhere, on any device, turning an engaging experience into an extraordinary one.
| Teaching and Learner Experience | Thinkific | Kajabi |
|---|---|---|
| Easy course navigation | ||
| Optimized for all desktop and mobile devices | ||
| Student progress tracking | ||
| Completion certificates |
| Learning Communities | Thinkific | Kajabi |
|---|---|---|
| Sell memberships to a learning community | ||
| Live Events | ||
| Discussion spaces | ||
| Direct messaging | ||
| Mentions & Threaded Replies | ||
| Member profiles | – | |
| In-app and push notifications to bring your audience back in |
Sales and Marketing
Once your course is live, you need the right tools to reach your audience and drive revenue.
Kajabi offers built-in sales and marketing tools like email marketing and pipelines, ideal for getting started quickly on a single platform. However, growing education businesses and corporate teams may find these features limiting as their needs expand.
Thinkific equips training educators with robust marketing and sales features from the start. Build high-converting landing pages with AI, grow and engage your email list with automation tools, and expand your capabilities with 90+ no-code integrations – including ActiveCampaign, Mailchimp, Shopify, Salesforce, and more. Plus, use Thinkific Funnels to attract leads, nurture prospects, and close sales – all in one platform.
| Sales | Thinkific | Kajabi |
|---|---|---|
| Create free, paid, and time-limited courses | ||
| Instant access to your funds | ||
| Coupons and promotions | ||
| Subscriptions | ||
| Bundling | ||
| Order Bumps | ||
| Abandoned cart emails | – | |
| Streamlined checkout | ||
| Built-in payment processor | ||
| Share revenue with partners | – |
| Marketing | Thinkific | Kajabi |
|---|---|---|
| Search Engine Optimization (SEO) | – | |
| Email Automation | ||
| 3rd-party app integration | 90+ on the Thinkific App Store for analytics, email automation, student engagement, and sales conversion | Available on Basic, Growth, and Pro Plans |
| B2B selling options | – | |
| Affiliate Marketing | Only on Growth Plan and above |
| Design Customization | Thinkific | Kajabi |
|---|---|---|
| Compatible with existing websites | ||
| Customizable course landing pages | ||
| Advanced CSS/HTML Editing | On $74/mo plan (Thinkific Start) | On $319/mo plan (Kajabi Pro) |
Support
Choosing a reliable course platform is essential. You should have easy access to support and confidence that your data is secure.
Both Thinkific and Kajabi offer a network of experts, a growing community of peers, and a responsive Support team. As you grow and your learning platform becomes mission-critical, Thinkific offers more security and support options to ensure your success.
| Customer Support | Thinkific | Kajabi |
|---|---|---|
| Multiple support options | ||
| Private instructor community | ||
| Access to experts | Experts Marketplace & Thinkific Store on Fiverr | |
| Dedicated Customer Support team | – |
| Security | Thinkific | Kajabi |
|---|---|---|
| 99.5% uptime & 24/7 monitoring | ||
| Secure cloud hosting & daily backups | ||
| Dedicated sandbox site | – |
| Site Administration | Thinkific | Kajabi |
|---|---|---|
| Single Sign On (SSO) | ||
| Multi-Factor Authentication |
Payments
These powerful yet easy-to-use features were designed to help you sell more and save time on demanding accounting and admin tasks so you can focus on what you do best: creating content and growing your business.
| Payments | Thinkific | Kajabi |
|---|---|---|
| Sales Tax Solution | We’ll automatically calculate, collect, and remit taxes on all sales from your US and Canadian customers. | |
| Buy Now, Pay Later | Flexible payment options like Buy Now, Pay Later, CashApp, Link by Stripe, and Bank Redirects make it easier to buy from you. |
Why Thinkific? Watch Diamond’s Story.
“I started selling courses two years ago and have tried many platforms – LearnWorlds, Kajabi, Kartra – but when I found Thinkific, it completely transformed my entire business”
Build high-quality learning experiences
From online communities to engaging courses, you have the tools and support you need to customize and sell powerful learning experiences exactly the way you want — no developer experience needed.
Unlimited courses and digital downloads
Unlimited websites, landing pages, and custom domains
AI-powered content creation
SCORM-compliant LMS
Customized learning paths
Selling tools: Sell more with ease
Earn more revenue with smart selling features on TCommerce, our built-in selling and payment solution designed for maximum conversion. TCommerce users sell up to 31% more!
B2B selling features like Group Orders and Invoicing
Multiple payment options
Upsell tools like coupons and order bumps
Sale recovery features like failed payment and abandoned cart emails
Automatic tax collection and remittance for U.S. and Canadian sales
Simplified tax management for your sales in the EU and UK
Analytics: Measure performance that matters
Our advanced analytics tools underpin your learning business, surfacing important, actionable insights that allow you and your customers to drive more meaningful results. Track learner value, marketing strategies, and revenue growth to see where you can deliver more relevant offerings.
Advanced analytics
Custom dashboards to track student engagement and revenue
Automatically scheduled reports to stakeholders
Unlimited roles and permissions
Scalable solutions to drive business growth
Thinkific plans give experts, academies, and companies the tools and features they need to grow their business end-to-end.
Most Popular!
Start
Unlock features to drive customer engagement and grow revenue, for those ready to scale up.
$99/mo
Save $300
by billing annually
$74/mo
$99/mo
Save $300
by billing annually
Start Includes:
Unlimited Live Lessons
Unlimited Memberships
Unlimited Digital Downloads
Unlimited Coaching & Webinar sessions
Edit HTML & CSS
Sell Bundles and Add-ons
Grow
Level up your learning business with more support, pro-level limits, and advanced commerce features to help you sell more.
$199/mo
Save $600
by billing annually
$149/mo
$199/mo
Save $600
by billing annually
Everything in Start, plus:
3 communities
Remove Thinkific branding
Thinkific Analytics
Group Orders
Invoicing
Gifting
API Access
Pro-level features and premium services, designed for high-growth businesses and teams. Schedule a call with our team to explore our platform, and receive a custom quote that unlocks enterprise-level features, advanced integrations, and tailored support to scale your online learning business.
Everything in Grow, plus:
Unlimited Everything
CRM Integrations (Hubspot, Salesforce)
Single Sign On (SSO)
SCORM Compliant
Custom Reports
Student Learning Paths
Dedicated Onboarding and Customer Support
All prices are in USD and charged per site with applicable taxes added at checkout.
Curious how Thinkific compares to alternative platforms?
We’ve broken down the key differences and features below to help guide your research.
Thinkific vs. Teachable
Thinkific vs. Learnworlds
Thinkific vs. Podia
Frequently asked questions
Can I cancel or change my account at any time?
Yes. You can cancel, upgrade or downgrade your account at any time from within your site dashboard.
Do I need a web host?
Your site is fully hosted with Thinkific; you don’t need anything else. Secure hosting and e-commerce are included.
Do I own my own content?
Absolutely! You always own your student data and your content. We’ll never market to your students, and you can export your data at any time.
How are payments processed?
Full e-commerce payment processing is included. Accept all major credit cards with a simple and secure checkout, and receive instant access to your funds in your account. We provide an SSL certificate to help ensure that all your data and customer information is secure. Note that transaction fees may apply if third party payment processors are used.
What is a Community?
A Thinkific Community is an online learning environment where students can engage in an interactive, communal learning experience. It shifts learning from a ‘one-sided’ experience to a collaborative, ‘two-way’ exchange.
Thinkific Communities allow you and your audience to connect globally, build trust and loyalty, and collaborate socially. You can build a community around your existing content to add even more value to your online courses, or create a community as a stand-alone, sellable product!
You can create a dedicated space for students to share knowledge and foster relationships while keeping the focus on your brand. Each community is a dedicated page on your Thinkific site where students and instructors can interact through posts and comments.
What are Digital Downloads?
Build a new lead and revenue stream with Digital Downloads! Drive leads or launch a new revenue stream by showcasing your unique genius and expertise. Upload or repurpose existing content – common digital downloads include eBooks, PDFs, templates, workbooks, guides, and spreadsheets.
Digital Downloads can also help you get started and earn more, faster. Whether you are just starting with Thinkific or already have existing products, setting up digital downloads is quick and easy – upload your file, price your product, and create a beautiful landing page using AI within minutes, not hours or days.
What are Coaching & Webinars?
Forge deeper connections and drive leads and revenue with Coaching & Webinars! Elevate engagement with your audience while boosting your bottom line.
With Coaching & Webinars, you can create and offer access for your 1:1 or 1:many live offerings for your leads and existing customers. Coaching sessions, webinars, or office hours – it can be just about anything you can think of!
“Thinkific offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”
Guy Marion
Chief Marketing Officer
Ready to create exceptional courses that scale?
Join thousands of professional educators who trust Thinkific to power their online businesses.
