Thinkific vs Kajabi:
Which platform is right for your business?
We’ve broken down the key differences in pricing, features, and scalability so your team can make a confident decision.
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Thinkific vs Kajabi
Let’s break down the key differences between Thinkific and Kajabi, so you can choose the right one for your business.
Thinkific vs. Kajabi
| Top Features | Thinkific | Kajabi |
|---|---|---|
| Starting price | $36/mo | $143/mo |
| Free trial | 30-day trial | 14-day free trial |
| Create courses with any content type | ||
| Community spaces | Limited by plan | |
| Host Coaching sessions or Webinars (free and paid) | With limitations | |
| Offer Digital Downloads (free or paid) | Limited by plan | |
| Easy to use landing pages, powered by AI | – | |
| Customizable email sequences | ||
| Branded mobile app | $199/mo add-on | $199/month |
| Email and chat support | ||
| Private instructor community | ||
| Certificates for course completion | ||
| AI course outline generator | Built into the backend | Free tool |
| AI quiz generator | Manual | |
| App integrations | 90+ in the Thinkific App Store | Limited |
| Built-in course reviews | – |
Pricing & plans
Thinkific plans give experts, academies, and companies the tools and features they need to grow their business end-to-end.
| Plans | Thinkific | Kajabi | Savings |
|---|---|---|---|
| Thinkific Basic vs. Kajabi Basic | $36/mo $432 billed annually | $143/mo $1,716 billed annually | 74.83% |
| Thinkific Start vs. Kajabi Growth | $74/mo $888 billed annually | $199/mo $2,388 billed annually | 62.81% |
| Thinkific Grow vs. Kajabi Pro | $149/mo $1,788 billed annually | $399/mo $4,788 billed annually | 62.66% |
1M+
courses published
35K+
businesses supported
$4.23B
earned by customers
What’s important to online learning educators?
The right tool can help you build, market, and sell an unforgettable course experience worth paying for. Let’s take a look at some of the differences between Thinkific and Kajabi.
Course Creation
Thinkific’s robust course creation tools are designed for growing learning businesses, academies, and corporate teams that need simplicity, flexibility, and speed. Thinkific allows users to build complete courses with a minimal learning curve, making it easier to launch quickly and scale. As a result, Thinkific provides a more approachable course creation experience that supports stronger student engagement and long-term retention.
Kajabi offers a course builder with all the core tools needed to create online courses, but new users — especially solopreneurs and teams — may need time to learn how the system works.
| Course Creation Capabilities | Thinkific | Kajabi |
|---|---|---|
| No design or technical experience required | ||
| Create courses with any content type | ||
| Downloadable content | ||
| Assignments | Up to 100 MB | Up to 10 MB |
| AI course outline generator | Built into the course builder | Free but separate tool, not built-in |
| Recurring live lessons with Zoom | ||
| Embed many types of multimedia content | ||
| AI video script generation |
Learning Experience
Thinkific is designed to maximize learner engagement and course completion. Features like built-in progress pages and intermission screens guide learners through each module, helping them track progress and reducing drop-off throughout the course.
While Kajabi offers a clean, modern course design that looks polished and engaging, it focuses more on appearance than on built-in learning mechanics that actively support learner progress and completion.
| Learning Experience Features | Thinkific | Kajabi |
|---|---|---|
| Easy course navigation | ||
| Optimized for all devices | ||
| Student progress tracking | ||
| Course completion certificates | ||
| Student course reviews | – | |
| Student engagement surveys | ||
| Sell memberships to a learning community | ||
| Live events | ||
| Discussion spaces | ||
| Direct messaging | ||
| Mentions and threaded replies | ||
| Member profiles | – | |
| In-app and push notifications to bring your audience back | ||
| Third-party app integrations | None for the student experience |
Sales and Marketing
Both Thinkific and Kajabi include built-in sales and marketing tools to help you attract learners and grow revenue.
Kajabi offers native email and funnel tools that work well for getting started quickly, but customization and extensibility are limited.
Thinkific provides more flexibility, combining AI-powered landing pages, email automation, and access to 90+ integrations — including ActiveCampaign, Mailchimp, Shopify, and Salesforce — making it a stronger choice for businesses that want to scale and customize their marketing stack.
| Sales features | Thinkific | Kajabi |
|---|---|---|
| Create free, paid, and time-limited courses | ||
| Customizable payment plans and offers | ||
| Instant access to your funds | ||
| Coupons and promotions | ||
| Subscriptions | ||
| Bundle multiple products | ||
| Streamlined checkout | ||
| Order bumps | ||
| Built-in payment processor | ||
| B2B selling options (group orders, invoicing, and more) | ||
| Integration with e-commerce tools | ||
| Abandoned cart emails | – |
| Marketing features | Thinkific | Kajabi |
|---|---|---|
| Search engine optimization | ||
| AI-powered landing pages | ||
| Email automation tools | ||
| AI-generated email flows | – | |
| Bulk email students | ||
| Marketing integrations | 90+ | Limited to 10 |
| Affiliate marketing | ||
| Branding and customization across digital products and pages |
| Design Customization | Thinkific | Kajabi |
|---|---|---|
| Compatible with existing websites | ||
| Customizable course landing pages | ||
| Advanced CSS/HTML editing | On $99/month plan (Thinkific Start) | On $399/month plan (Kajabi Pro) |
Support, Security, Site Administration
Thinkific offers more security and support options, including a G2 award-winning support team, to ensure your success. Since it offers more support options, Thinkific is better suited for growing academies, training institutions, and larger learning businesses.
Thinkific combines secure architecture, encryption, access management, and strong compliance practices to keep data safe while supporting privacy and regulatory requirements. Thinkific’s platform is SOC2, GDPR, CCPA, and PCI-DSS compliant, and automatically activates SSL encryption for all Thinkific sites, providing a high level of protection for both customer and learner personal data.
Overall, Thinkific offers more advanced site administration tools designed for scaling learning businesses. Features like learner segmentation, group management, detailed progress reporting, and admin controls make it easier to manage large or diverse student audiences while maintaining visibility and control.
| Customer Support | Thinkific | Kajabi |
|---|---|---|
| Multiple support options | ||
| Private instructor community | ||
| Access to experts | – | |
| Dedicated customer support team |
| Security | Thinkific | Kajabi |
|---|---|---|
| 99.5% uptime & 24/7 monitoring | ||
| Secure cloud hosting & daily backups | ||
| Dedicated sandbox site | – | |
| SOC2 compliant | ||
| GDPR/CCPA compliant | ||
| SSL encryption |
| Site Administration | Thinkific | Kajabi |
|---|---|---|
| Single Sign On (SSO) | ||
| Multi-factor authentication | ||
| Archive courses and bundles | – | |
| Student progress reports | ||
| Bulk enrollment | ||
| Analytics | Advanced analytics and reporting | Limited |
Mobile app
Both Thinkific and Kajabi support mobile-first learning through dedicated mobile apps. While Kajabi’s app was once a key differentiator, Thinkific now offers multiple mobile app options, giving businesses more choice based on size and branding needs.
| Mobile app capabilities | Thinkific | Kajabi |
|---|---|---|
| Price | Thinkific Mobile is included in Start plans and above $199/month for the Branded Mobile app | Branded app included in their Pro Plan only (which costs $499 per month) |
| Available on iOS and Android | ||
| Support for communities | ||
| White-labeled app | ||
| In-app purchases | – |
Migration and onboarding
Thinkific makes it easy to migrate your existing courses and content using tools like the Content Uploader, which lets you import and organize video lessons, text, and other media quickly. It also supports bulk student import and enrollment options, allowing you to bring your learners with you during your transition to Thinkific. With Thinkific Plus, you have access to a dedicated Launch Specialist who provides 1:1 onboarding and launch support.
Kajabi does not offer free in-house migration services, but does offer paid migration options. Additionally, if you’re migrating from an existing Kajabi site to a different or new site, or from an outside platform, you will need to go through the migration process manually.
| Migration tools and support | Thinkific | Kajabi |
|---|---|---|
| Bulk Content Uploader | ||
| Enterprise API access | ||
| 1:1 onboarding and launch support | – | |
| Import SCORM-compliant content | ||
| Dedicated customer success team | Manually | |
| Third-party app integrations | Limited |
Scalable solutions to drive business growth
Thinkific plans give experts, academies, and companies the tools and features they need to grow their business end-to-end.
Basic
Foundational features and support for your learning business.
$49/mo
Save $156
by billing annually
$36/mo
$49/mo
Save $156
by billing annually
Basic includes:
Unlimited courses with video lessons, quizzes, and student discussions
1 community with DMs and weekly digests
5 digital downloads
(e.g. e-books, workbooks, templates)
Basic sales tools including order bumps, gifting, and coupons
Abandon cart emails to recover lost sales
Reporting and analytics for growth insights
A custom domain for your brand
Most Popular!
Start
Advanced features to drive recurring revenue and scale up.
$99
Save $300
by billing annually
$74
$99
Save $300
by billing annually
Everything in Basic, plus:
Unlimited live events and coaching sessions with Zoom integration
Certificates, assignments and compliance tools
Advanced sales tools
(e.g. bundles, post-purchase upsells, payment plans)
Membership and subscription programs
Customizable site design
(HTML and CSS)
2 course administrator accounts
Grow
Advanced commerce features to help you sell more and professional support.
$199
Save $600
by billing annually
$149
$199
Save $600
by billing annually
Everything in Start, plus:
3 communities for audience segmentation
Remove Thinkific branding across your website and products
Enhanced analytics with enrolment and engagement insights
Invoicing to send, track, and manage customer payments
Group orders for bulk purchases and seat assignments
Third party integrations via API and webhooks
Phone and priority chat support
Premium services designed for high-growth businesses and teams.
Schedule a call with our team and tailor a plan unique to your business needs.
Everything in Grow, plus:
Custom limits built for your business
SCORM-compliant courses
Learning paths with progression mapping
Branded mobile app included on select Plus plans
Advanced analytics with custom dashboards and automated exports
Single Sign On (SSO) and advanced security
CRM integrations with Hubspot and Salesforce
Priority support with email, phone, and chat
Dedicated on-boarding with step-by-step support for your launch
All prices are in USD and charged per site with applicable taxes added at checkout.
Curious how Thinkific compares to alternative platforms?
We’ve broken down the key differences and features below to help guide your research.
Thinkific vs. Teachable
Thinkific vs. Learnworlds
Thinkific vs. Podia
Frequently asked questions
Who benefits most from using Thinkific instead of Kajabi?
Thinkific is designed for experts, academies, and companies that want to grow a learning business and scale their learning experiences over time. It gives teams the flexibility to create multiple learning products, manage learners, and expand their offerings without strict limits. Kajabi is often chosen by those looking for a simple platform that combines content delivery with built-in marketing tools.
Is there a significant price difference between the two platforms?
Yes, pricing can vary significantly between the two platforms. Thinkific plans start at $36 per month after the trial period, while Kajabi’s entry plan starts at around $143 per month. The right choice often depends on the features your business needs and how you plan to grow your learning products over time.
Do these platforms include AI tools to help create courses?
Both Thinkific and Kajabi offer AI-powered tools designed to help streamline content creation. Thinkific includes AI features that help customers generate course outlines, create quizzes, and support content development directly within the course-building workflow. Kajabi also offers AI tools that help with creating course outlines and other content ideas.
How do these platforms support learner engagement and completion?
Both platforms provide tools designed to support learner engagement, such as video lessons, quizzes, and progress tracking. Thinkific focuses on structured learning experiences that help guide learners through courses with clear progression and feedback tools. Kajabi offers a visually polished course environment and tools that support delivering digital learning content.
Can I connect my existing marketing and software tools?
Yes. Thinkific connects with a wide range of third-party applications through its app store, making it easier to integrate tools you may already use for email, analytics, ecommerce, or automation. Kajabi includes several built-in marketing features and also supports integrations with selected external tools.
Are there options to provide a mobile app experience for learners?
Yes. Both platforms allow learners to access content through mobile apps on iOS and Android devices. Thinkific offers a branded mobile experience and a customizable white-label option for businesses that want a fully branded learning environment.
What level of reporting and administrative control is available?
Thinkific includes reporting tools that help you track learner progress, engagement, and sales performance. These insights help businesses understand how their learning products are performing and make improvements over time. Kajabi also includes reporting tools for tracking enrollments, sales, and course activity.
What happens if I need to migrate my existing content from another platform?
Thinkific provides resources and tools to help customers move their existing learning products and learner data to the platform. Customers on higher-tier plans may also receive onboarding support to help guide the transition process. Kajabi also provides resources to support customers moving their content to the platform.
“Thinkific offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”
Guy Marion
Chief Marketing Officer
Ready to create exceptional courses that scale?
Join thousands of professional educators who trust Thinkific to power their online businesses.
