Thinkific vs Kajabi:
Which platform is right for your business?
We’ve broken down the key differences in pricing, features, and scalability so your team can make a confident decision.
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Thinkific vs Kajabi
Let’s break down the key differences between Thinkific and Kajabi, so you can choose the right one for your business.
Top features
| Top Features | Thinkific | Kajabi |
|---|---|---|
| Starting price | $109/mo | $143/mo |
| Free trial | 30-day trial | 14-day free trial |
| Create courses with any content type | ||
| Community spaces | Limited by plan | |
| Host Coaching sessions or Webinars (free and paid) | With limitations | |
| Offer Digital Downloads (free or paid) | Limited by plan | |
| Easy to use landing pages, powered by AI | – | |
| Customizable email sequences | ||
| Branded mobile app | $199/mo add-on | $199/month |
| Email and chat support | ||
| Private instructor community | ||
| Certificates for course completion | ||
| AI course outline generator | Built into the backend | Free tool |
| AI quiz generator | Manual | |
| App integrations | 90+ in the Thinkific App Store | Limited |
| Built-in course reviews | – |
Pricing & plans
Thinkific plans give experts, academies, and companies the tools and features they need to grow their business end-to-end.
| Plans | Thinkific | Kajabi | Savings |
|---|---|---|---|
| Thinkific Start vs. Kajabi Growth | $82/mo $984 billed annually | $199/mo $2,388 billed annually | 58.79% |
| Thinkific Grow vs. Kajabi Pro | $164/mo $1,968 billed annually | $399/mo $4,788 billed annually | 58.90% |
1M+
courses published
20K+
teams supported
$4.23B
earned by customers
Built for businesses that
can’t afford to outgrow their platform
Start
Everything you need to sell, engage, and grow — with full commerce tools from day one.
$109/mo
Billed monthly
$82/mo
Billed annually
Save $330
by billing annually
Start includes:
Unlimited courses
Video lessons, multimedia, and student discussions
Live cohorts and coaching
Unlimited Zoom sessions, bookable calendars, and attendance tracking
Quizzes, assignments, and certificates
Grade student work and issue branded certificates on completion
Bundles, upsells, and payment plans
Raise average order value and conversions
Memberships and subscriptions
Charge monthly for ongoing access to a course library
Custom domain
Host your school or academy on your own domain
Most Popular
Grow
More selling power, deeper analytics, and professional support — everything Grow-stage businesses need.
$219/mo
Billed monthly
$164/mo
Billed annually
Save $660
by billing annually
Everything in Start, plus:
Removes Thinkific branding
Across your website and products
3 communities
Separate your audiences based on topic, level, or free vs paid
Exams and question banks
Run advanced exams and randomize quizzes from a question bank
B2B sales and invoicing
Sell bulk seats to companies and collect payment by invoice
Phone and priority chat support
Reach a human in minutes, not days
API access and webhooks
Connect Thinkific to your tools, or build something custom
Student engagement reports
See where learners get stuck and which lessons drive completion
Expand
Built for established teams that need a fully branded platform, greater admin control, and room to grow their audience
$499/mo
Billed monthly
$374/mo
Billed annually
Save $1,500
by billing annually
Everything in Grow, plus:
10 communities with 200 community spaces
Give every program, cohort, and audience its own space
1000 GB/mo video bandwidth
Stream to bigger audiences with 2.5× the bandwidth of Grow
Unlimited group sizes
Enroll whole teams and client organizations with no limit per group
Email white-labeling and custom SSL
Send student emails under your brand on a fully secured domain
15 administrator accounts
Give your team full access to run and manage your site
Revenue sharing with up to 10 partners
Automatically split course sales with instructors and partners
Dedicated launch support
Work with a specialist to plan, build, and launch with confidence
Phone and priority chat support
Reach a human in minutes, not days
Premium services designed for high-growth businesses that need a custom-built solution and dedicated support
Everything in Expand, plus:
Dedicated end-to-end support
Access award-winning support for your migration, setup, go-live, and beyond
AI teaching assistant
Give learners instant answers and free up your time without adding headcount
Single sign-on (SSO)
Use existing credentials for a seamless and secure log-in experience
Learning paths and SCORM
Build high-quality, guided learning programs with content you already have
CRM Integrations
With tools like HubSpot and Salesforce for a seamless experience
Generous user capacity
Scale confidently with 10,000+ student seats included
Custom roles and additional administrators
Grant precise access and permissions by role, and streamline control at scale
Custom analytics dashboards
Build exportable views of revenue, engagement, and learner performance
Branded mobile app
Your own iOS and Android app; included on select Plus contracts
What’s important to online learning educators?
The right tool can help you build, market, and sell an unforgettable course experience worth paying for. Let’s take a look at some of the differences between Thinkific and Kajabi.
Course Creation
Thinkific’s robust course creation tools are designed for growing learning businesses, academies, and corporate teams that need simplicity, flexibility, and speed. Thinkific allows users to build complete courses with a minimal learning curve, making it easier to launch quickly and scale. As a result, Thinkific provides a more approachable course creation experience that supports stronger student engagement and long-term retention.
Kajabi offers a course builder with all the core tools needed to create online courses, but new users — especially solopreneurs and teams — may need time to learn how the system works.
| Course Creation Capabilities | Thinkific | Kajabi |
|---|---|---|
| No design or technical experience required | ||
| Create courses with any content type | ||
| Downloadable content | ||
| Assignments | Up to 100 MB | Up to 10 MB |
| AI course outline generator | Built into the course builder | Free but separate tool, not built-in |
| Recurring live lessons with Zoom | ||
| Embed many types of multimedia content | ||
| AI video script generation |
Learning Experience
Thinkific is designed to maximize learner engagement and course completion. Features like built-in progress pages and intermission screens guide learners through each module, helping them track progress and reducing drop-off throughout the course.
While Kajabi offers a clean, modern course design that looks polished and engaging, it focuses more on appearance than on built-in learning mechanics that actively support learner progress and completion.
| Learning Experience Features | Thinkific | Kajabi |
|---|---|---|
| Easy course navigation | ||
| Optimized for all devices | ||
| Student progress tracking | ||
| Course completion certificates | ||
| Student course reviews | – | |
| Student engagement surveys | ||
| Sell memberships to a learning community | ||
| Live events | ||
| Discussion spaces | ||
| Direct messaging | ||
| Mentions and threaded replies | ||
| Member profiles | – | |
| In-app and push notifications to bring your audience back | ||
| Third-party app integrations | None for the student experience |
Sales and Marketing
Both Thinkific and Kajabi include built-in sales and marketing tools to help you attract learners and grow revenue.
Kajabi offers native email and funnel tools that work well for getting started quickly, but customization and extensibility are limited.
Thinkific provides more flexibility, combining AI-powered landing pages, email automation, and access to 90+ integrations — including ActiveCampaign, Mailchimp, Shopify, and Salesforce — making it a stronger choice for businesses that want to scale and customize their marketing stack.
| Sales features | Thinkific | Kajabi |
|---|---|---|
| Create free, paid, and time-limited courses | ||
| Customizable payment plans and offers | ||
| Instant access to your funds | ||
| Coupons and promotions | ||
| Subscriptions | ||
| Bundle multiple products | ||
| Streamlined checkout | ||
| Order bumps | ||
| Built-in payment processor | ||
| B2B selling options (group orders, invoicing, and more) | ||
| Integration with e-commerce tools | ||
| Abandoned cart emails | – |
| Marketing features | Thinkific | Kajabi |
|---|---|---|
| Search engine optimization | ||
| AI-powered landing pages | ||
| Email automation tools | ||
| AI-generated email flows | – | |
| Bulk email students | ||
| Marketing integrations | 90+ | Limited to 10 |
| Affiliate marketing | ||
| Branding and customization across digital products and pages |
| Design Customization | Thinkific | Kajabi |
|---|---|---|
| Compatible with existing websites | ||
| Customizable course landing pages | ||
| Advanced CSS/HTML editing | On $82/month plan (annual – Start Plan) | On $399/month plan (Kajabi Pro) |
Support, Security, Site Administration
Thinkific offers more security and support options, including a G2 award-winning support team, to ensure your success. Since it offers more support options, Thinkific is better suited for growing academies, training institutions, and larger learning businesses.
Thinkific combines secure architecture, encryption, access management, and strong compliance practices to keep data safe while supporting privacy and regulatory requirements. Thinkific’s platform is SOC2, GDPR, CCPA, and PCI-DSS compliant, and automatically activates SSL encryption for all Thinkific sites, providing a high level of protection for both customer and learner personal data.
Overall, Thinkific offers more advanced site administration tools designed for scaling learning businesses. Features like learner segmentation, group management, detailed progress reporting, and admin controls make it easier to manage large or diverse student audiences while maintaining visibility and control.
| Customer Support | Thinkific | Kajabi |
|---|---|---|
| Multiple support options | ||
| Private instructor community | ||
| Access to experts | – | |
| Dedicated customer support team |
| Security | Thinkific | Kajabi |
|---|---|---|
| 99.5% uptime & 24/7 monitoring | ||
| Secure cloud hosting & daily backups | ||
| Dedicated sandbox site | – | |
| SOC2 compliant | ||
| GDPR/CCPA compliant | ||
| SSL encryption |
| Site Administration | Thinkific | Kajabi |
|---|---|---|
| Single Sign On (SSO) | ||
| Multi-factor authentication | ||
| Archive courses and bundles | – | |
| Student progress reports | ||
| Bulk enrollment | ||
| Analytics | Advanced analytics and reporting | Limited |
Mobile app
Both Thinkific and Kajabi support mobile-first learning through dedicated mobile apps. While Kajabi’s app was once a key differentiator, Thinkific now offers multiple mobile app options, giving businesses more choice based on size and branding needs.
| Mobile app capabilities | Thinkific | Kajabi |
|---|---|---|
| Price | Thinkific Mobile is included in Start plans and above $199/month for the Branded Mobile app | Branded app included in their Pro Plan only (which costs $399 per month) |
| Available on iOS and Android | ||
| Support for communities | ||
| White-labeled app | ||
| In-app purchases | – |
Migration and onboarding
Thinkific makes it easy to migrate your existing courses and content using tools like the Content Uploader, which lets you import and organize video lessons, text, and other media quickly. It also supports bulk student import and enrollment options, allowing you to bring your learners with you during your transition to Thinkific. With Thinkific Plus, you have access to a dedicated Launch Specialist who provides 1:1 onboarding and launch support.
Kajabi does not offer free in-house migration services, but does offer paid migration options. Additionally, if you’re migrating from an existing Kajabi site to a different or new site, or from an outside platform, you will need to go through the migration process manually.
| Migration tools and support | Thinkific | Kajabi |
|---|---|---|
| Bulk Content Uploader | ||
| Enterprise API access | ||
| 1:1 onboarding and launch support | – | |
| Import SCORM-compliant content | ||
| Dedicated customer success team | Manually | |
| Third-party app integrations | Limited |
Curious how Thinkific compares to alternative platforms?
We’ve broken down the key differences and features below to help guide your research.
Thinkific vs. Teachable
Thinkific vs. Learnworlds
Thinkific vs. Podia
Frequently asked questions
Who benefits most from using Thinkific instead of Kajabi?
Thinkific is designed for experts, academies, and companies that want to grow a learning business and scale their learning experiences over time. It gives teams the flexibility to create multiple learning products, manage learners, and expand their offerings without strict limits. Kajabi is often chosen by those looking for a simple platform that combines content delivery with built-in marketing tools.
Is there a significant price difference between the two platforms?
Yes, pricing can vary significantly between the two platforms. Thinkific plans start at $109 per month after the trial period, while Kajabi’s entry plan starts at around $143 per month. The right choice often depends on the features your business needs and how you plan to grow your learning products over time.
Do these platforms include AI tools to help create courses?
Both Thinkific and Kajabi offer AI-powered tools designed to help streamline content creation. Thinkific includes AI features that help customers generate course outlines, create quizzes, and support content development directly within the course-building workflow. Kajabi also offers AI tools that help with creating course outlines and other content ideas.
How do these platforms support learner engagement and completion?
Both platforms provide tools designed to support learner engagement, such as video lessons, quizzes, and progress tracking. Thinkific focuses on structured learning experiences that help guide learners through courses with clear progression and feedback tools. Kajabi offers a visually polished course environment and tools that support delivering digital learning content.
Can I connect my existing marketing and software tools?
Yes. Thinkific connects with a wide range of third-party applications through its app store, making it easier to integrate tools you may already use for email, analytics, ecommerce, or automation. Kajabi includes several built-in marketing features and also supports integrations with selected external tools.
Are there options to provide a mobile app experience for learners?
Yes. Both platforms allow learners to access content through mobile apps on iOS and Android devices. Thinkific offers a branded mobile experience and a customizable white-label option for businesses that want a fully branded learning environment.
What level of reporting and administrative control is available?
Thinkific includes reporting tools that help you track learner progress, engagement, and sales performance. These insights help businesses understand how their learning products are performing and make improvements over time. Kajabi also includes reporting tools for tracking enrollments, sales, and course activity.
What happens if I need to migrate my existing content from another platform?
Thinkific provides resources and tools to help customers move their existing learning products and learner data to the platform. Customers on higher-tier plans may also receive onboarding support to help guide the transition process. Kajabi also provides resources to support customers moving their content to the platform.
“Thinkific offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”
Guy Marion
Chief Marketing Officer
Ready to create exceptional courses that scale?
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