Create and sell courses that drive growth
From AI-powered course creation to commerce tools that make selling easy, Thinkific gives you the features and tools to earn up to 31%* more and scale your learning business faster.
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Trusted by over 35,000 customers
Increase your average order value without increasing your workload
Getting a customer to your checkout page is a big win. Make the most out of that opportunity with these valuable TCommerce features.
Order Bumps
Upsell complementary products at checkout to naturally and effortlessly increase your average order value — no pushy sales tactics required.
Order Bumps can increase average order value by up to 20%.
Group orders
Sell learning products at scale, without the admin overhead. With bulk purchasing, seat management, and learner tracking built in, it’s everything you need to grow your B2B sales and deliver an exceptional customer experience.
Gifting
Let your customers gift your learning products to friends and family during the checkout process, helping you sell more to a new audience.
Customers using gifting see up to 6.2% larger average transaction sizes.
Thinkific’s stand-out suite of features
Courses built to perform, not just exist
Training only creates value when learners complete it. Thinkific gives your team the tools to build great courses, and the learner experience to see them through.
Drag-and-drop course builder
AI-assisted course generation
Built-in AI teaching assistant
Live cohorts, self-paced, and blended formats
SCORM, video, and slide import
Quizzes, assignments, and certificates
Learning paths and prerequisites
Branded native mobile app
Communities built into the learning experience
Community lives inside the course. Discussions tie back to lessons, profiles show progress, and it all happens under one login.
Public and private spaces with course-gated access
Lesson-level discussions and comments
Posts, comments, reactions, and direct messaging
Member profiles with course progress
Live events and scheduled sessions
Moderation tools and admin roles
Branded iOS and Android mobile app with push notifications
Weekly email digests
Built for selling learning, not just taking payments
Run checkout, subscriptions, tax, and B2B invoicing in the same platform as your courses — no separate payment stack to wire up
Hosted checkout and order pages
One-time, subscription, and payment-plan pricing
Coupons, bundles, upsells, and order bumps
Multi-currency and local currency at checkout
Automated sales tax and VAT
B2B invoicing, POs, and seat licensing
Refunds, dunning, and failed-payment recovery
Revenue, MRR, and churn reporting
Everything you need to scale your training
From online courses and communities to memberships and digital downloads, Thinkific supports every way you want to share and scale your training content.
1M+
courses published
35K+
businesses supported
$4.23B
earned by customers
Automate and streamline tedious tasks
Leave administrative tasks to the automation tools and solutions. Spend more time growing your business instead.
Smart retries
If your customer’s payment plan or subscription payment fails, Thinkific will automatically retry the card for you three times, recapturing 50% of failed subscription transactions.
Smart Retries has helped TCommerce customers earn up to 30% more revenue.
Automated incomplete purchase reminders
Notify buyers of failed payments with automated email notifications to help recover missed sales opportunities.
One-click payment controls
Process customer refunds quickly and easily with a single click.
Enhance the experience with financial integrations
Thinkific Payments connects seamlessly with QuickBooks and Xero to sync transaction data in real time and automate bookkeeping.
Simplified tax management
Tax collection can be complex — leading to costly errors. TCommerce automates tax collection and remittance for U.S. and Canadian sales, and simplifies tax management for your sales in the EU and U.K.
Streamlined B2B and B2C payments
Thinkific’s invoicing solution helps you generate professional, customizable invoices, and collect payments directly through our platform. This feature simplifies payment collection by reducing manual tasks and improving financial management.
Remove barriers and optimize for conversion
Make buying your learning products easy with flexible payment options and tools that streamline the checkout experience.
Performance Checkout
Cut down on abandoned carts by capturing all necessary customer payment information in just one click.
Abandoned cart emails
Recover lost sales with automated follow-up emails to customers who start but do not complete their checkout.
Payment options
Make it easy for customers to buy from you with multiple payment options including Apple Pay, Google Pay, Amazon Pay, Cash App, and Link by Stripe.
Buy Now, Pay Later
Boost sales with Klarna and Afterpay. Offer flexible, interest-free payment plans for customers while you get paid immediately — and earn up to 7.5% more revenue.
Scalable solutions to drive business growth
Thinkific plans give experts, academies, and companies the tools and features they need to grow their business end-to-end.
Basic
Foundational features and support for your learning business.
$49/mo
Save $156
by billing annually
$36/mo
$49/mo
Save $156
by billing annually
Basic includes:
Unlimited courses with video lessons, quizzes, and student discussions
1 community with DMs and weekly digests
5 digital downloads
(e.g. e-books, workbooks, templates)
Basic sales tools including order bumps, gifting, and coupons
Abandon cart emails to recover lost sales
Reporting and analytics for growth insights
A custom domain for your brand
Most Popular!
Start
Advanced features to drive recurring revenue and scale up.
$99
Save $300
by billing annually
$74
$99
Save $300
by billing annually
Everything in Basic, plus:
Unlimited live events and coaching sessions with Zoom integration
Certificates, assignments and compliance tools
Advanced sales tools
(e.g. bundles, post-purchase upsells, payment plans)
Membership and subscription programs
Customizable site design
(HTML and CSS)
2 course administrator accounts
Grow
Advanced commerce features to help you sell more and professional support.
$199
Save $600
by billing annually
$149
$199
Save $600
by billing annually
Everything in Start, plus:
3 communities for audience segmentation
Remove Thinkific branding across your website and products
Enhanced analytics with enrolment and engagement insights
Invoicing to send, track, and manage customer payments
Group orders for bulk purchases and seat assignments
Third party integrations via API and webhooks
Phone and priority chat support
Premium services designed for high-growth businesses and teams.
Schedule a call with our team and tailor a plan unique to your business needs.
Everything in Grow, plus:
Custom limits built for your business
SCORM-compliant courses
Learning paths with progression mapping
Branded mobile app included on select Plus plans
Advanced analytics with custom dashboards and automated exports
Single Sign On (SSO) and advanced security
CRM integrations with Hubspot and Salesforce
Priority support with email, phone, and chat
Dedicated on-boarding with step-by-step support for your launch
All prices are in USD and charged per site with applicable taxes added at checkout.
“Thinkific offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”
Guy Marion
Chief Marketing Officer
Frequently asked questions
Can I cancel or change my account at any time?
Yes. You can cancel, upgrade or downgrade your account at any time from within your site dashboard.
Do I need a web host?
Your site is fully hosted with Thinkific; you don’t need anything else. Secure hosting and e-commerce are included.
Do I own my own content?
Absolutely! You always own your student data and your content. We’ll never market to your students, and you can export your data at any time.
How are payments processed?
Full e-commerce payment processing is included. Accept all major credit cards with a simple and secure checkout, and receive instant access to your funds in your account. We provide an SSL certificate to help ensure that all your data and customer information is secure. Note that transaction fees may apply if third party payment processors are used.
What is a Community?
A Thinkific Community is an online learning environment where students can engage in an interactive, communal learning experience. It shifts learning from a ‘one-sided’ experience to a collaborative, ‘two-way’ exchange.
Thinkific Communities allow you and your audience to connect globally, build trust and loyalty, and collaborate socially. You can build a community around your existing content to add even more value to your online courses, or create a community as a stand-alone, sellable product!
You can create a dedicated space for students to share knowledge and foster relationships while keeping the focus on your brand. Each community is a dedicated page on your Thinkific site where students and instructors can interact through posts and comments.
What are Digital Downloads?
Build a new lead and revenue stream with Digital Downloads! Drive leads or launch a new revenue stream by showcasing your unique genius and expertise. Upload or repurpose existing content – common digital downloads include eBooks, PDFs, templates, workbooks, guides, and spreadsheets.
Digital Downloads can also help you get started and earn more, faster. Whether you are just starting with Thinkific or already have existing products, setting up digital downloads is quick and easy – upload your file, price your product, and create a beautiful landing page using AI within minutes, not hours or days.
What are Coaching & Webinars?
Forge deeper connections and drive leads and revenue with Coaching & Webinars! Elevate engagement with your audience while boosting your bottom line.
With Coaching & Webinars, you can create and offer access for your 1:1 or 1:many live offerings for your leads and existing customers. Coaching sessions, webinars, or office hours – it can be just about anything you can think of!
Ready to surpass your revenue targets with Thinkific?
Join 35,000+ customers who trust Thinkific to power their online learning businesses.
