From Learning To Revenue
2026 Industry Benchmarks Report

Get insights from 1,000+ professionals on how education drives retention, expansion, and revenue.

✓ 1,000+ professionals surveyed across leading organizations engaged in education

✓ Five key benchmarks to measure your program’s business impact

✓ A maturity framework to help you connect learning to revenue

✓ How top teams use AI and analytics to optimize for ROI

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If you’re asking these questions, this report is for you.

Drawing on insights from businesses actively investing in customer education and monetizing their expertise, this report shows how online learning drives revenue well beyond direct course sales.

1

How does education influence revenue today?

2

What behaviors does learning change?

3

How are teams measuring impact?

4

What separates high-performing programs from the rest?

Drawing on insights from businesses actively investing in customer education and monetizing their expertise, this report shows how online learning influences revenue well beyond direct course sales.

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EXPLORE THE KEY INSIGHTS FROM THE FULL REPORT

(Here’s a sneak peek )

31%

say education drives more than half their revenue

58%

tie education to 25%+ of revenue

98%

say it impacts sales, support, or revenue

Education’s revenue impact extends far beyond course sales

As monetized training continues to grow, the data shows that education drives revenue across the full customer lifecycle, from direct course sales to retention and expansion.

When asked which outcomes are strongly associated with education, respondents said:

  • Customer retention (63%)
  • Customer expansion
  • Faster onboarding
  • Product adoption
  • Direct course revenue

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See the complete benchmarks and how high-performing teams compare.

See what drives learning revenue

We asked 1,000+ professionals leading education initiatives what’s actually driving revenue

We analyzed data from 1,000+ professionals driving education initiatives across SaaS, services, associations, and training organizations.

They use education to onboard customers, train teams, drive product adoption, and grow revenue.

This report breaks down what’s working, and what high-performing teams do differently.

Benchmark your education strategy

If education is part of your growth strategy this year, this report is built for you.

Sourced for teams running customer, partner, and revenue-driving learning programs, these benchmarks are designed to be concise, practical, and actionable.

See how learning activity connects to revenue, and what high-growth teams are doing differently in 2026.

See what drives learning revenue