Powering the world’s top learning businesses
Whether you’re selling learning to grow your business or using it to train customers, onboard partners, and enable teams – Thinkific gives you one platform to do it all.
SOC 2 Type II
99.9% uptime
Trusted by 20,000+ teams scaling learning programs
Everything you need to build, deliver, and scale learning
Get the tools to build, deliver, and scale training programs without relying on developers, IT support, or months of setup.
Courses and learning paths
Create structured training with video, quizzes, assignments, certificates, and guided learning paths.
Live training and cohorts
Run cohort-based programs and live sessions without adding operational complexity.
Reporting and analytics
Track engagement, completion, and performance with dashboards that help prove ROI.
Enterprise integrations
Connect with Salesforce, HubSpot, and your other existing tools through native integrations and an open API.
SCORM compliance
Migrate existing LMS content securely and go live without rebuilding your content library.
Which is right for you?
Education is your business
Build and sell online courses, communities, memberships, and digital downloads.
Learning drives your customer outcomes
Train customers, onboard partners, enable resellers – one platform, one contract. Custom-built solution and dedicated support.
Built for businesses that
can’t afford to outgrow their platform
Start
Everything you need to sell, engage, and grow — with full commerce tools from day one.
$109/mo
Billed monthly
$82/mo
Billed annually
Save $330
by billing annually
Start includes:
Unlimited courses
Video lessons, multimedia, and student discussions
Live cohorts and coaching
Unlimited Zoom sessions, bookable calendars, and attendance tracking
Quizzes, assignments, and certificates
Grade student work and issue branded certificates on completion
Bundles, upsells, and payment plans
Raise average order value and conversions
Memberships and subscriptions
Charge monthly for ongoing access to a course library
Custom domain
Host your school or academy on your own domain
Most Popular
Grow
More selling power, deeper analytics, and professional support — everything Grow-stage businesses need.
$219/mo
Billed monthly
$164/mo
Billed annually
Save $660
by billing annually
Everything in Start, plus:
Removes Thinkific branding
Across your website and products
3 communities
Separate your audiences based on topic, level, or free vs paid
Exams and question banks
Run advanced exams and randomize quizzes from a question bank
B2B sales and invoicing
Sell bulk seats to companies and collect payment by invoice
Phone and priority chat support
Reach a human in minutes, not days
API access and webhooks
Connect Thinkific to your tools, or build something custom
Student engagement reports
See where learners get stuck and which lessons drive completion
Expand
Built for established teams that need a fully branded platform, greater admin control, and room to grow their audience
$499/mo
Billed monthly
$374/mo
Billed annually
Save $1,500
by billing annually
Everything in Grow, plus:
10 communities with 200 community spaces
Give every program, cohort, and audience its own space
1000 GB/mo video bandwidth
Stream to bigger audiences with 2.5× the bandwidth of Grow
Unlimited group sizes
Enroll whole teams and client organizations with no limit per group
Email white-labeling and custom SSL
Send student emails under your brand on a fully secured domain
15 administrator accounts
Give your team full access to run and manage your site
Revenue sharing with up to 10 partners
Automatically split course sales with instructors and partners
Dedicated launch support
Work with a specialist to plan, build, and launch with confidence
Phone and priority chat support
Reach a human in minutes, not days
Premium services designed for high-growth businesses that need a custom-built solution and dedicated support
Everything in Expand, plus:
Dedicated end-to-end support
Access award-winning support for your migration, setup, go-live, and beyond
AI teaching assistant
Give learners instant answers and free up your time without adding headcount
Single sign-on (SSO)
Use existing credentials for a seamless and secure log-in experience
Learning paths and SCORM
Build high-quality, guided learning programs with content you already have
CRM Integrations
With tools like HubSpot and Salesforce for a seamless experience
Generous user capacity
Scale confidently with 10,000+ student seats included
Custom roles and additional administrators
Grant precise access and permissions by role, and streamline control at scale
Custom analytics dashboards
Build exportable views of revenue, engagement, and learner performance
Branded mobile app
Your own iOS and Android app; included on select Plus contracts
Everything you need to scale your training
From online courses and communities to memberships and digital downloads, Thinkific supports every way you want to share and scale your learning content.
Results-driven courses, seamlessly delivered
Training only creates value when learners complete it and when your team can run the program behind it without an ops department. Thinkific gives your team what they need to build great courses, manage the programs around them, and see them through to completion at scale
Drag-and-drop course builder
AI-assisted course generation
Built-in AI teaching assistant
Live cohorts, self-paced, and blended formats
SCORM, video, and slide import
Quizzes, assignments, and certificates
Learning paths and prerequisites
Custom roles and granular permissions
Analytics and reporting on completion, progress, and engagement
Branded native mobile app
Communities built into the learning experience
Community lives inside the course. Discussions tie back to lessons, profiles show progress, and it all happens under one login.
Public and private spaces with course-gated access
Lesson-level discussions and comments
Posts, comments, reactions, and direct messaging
Member profiles with course progress
Live events and scheduled sessions
Moderation tools and admin roles
Branded iOS and Android mobile app with push notifications
Weekly email digests
Built for selling learning, not just taking payments
Run checkout, subscriptions, tax, and B2B invoicing in the same platform as your courses — no separate payment stack to wire up
Hosted checkout and order pages
One-time, subscription, and payment-plan pricing
Coupons, bundles, upsells, and order bumps
Multi-currency and local currency at checkout
Automated sales tax and VAT
B2B invoicing, POs, and seat licensing
Refunds, dunning, and failed-payment recovery
Revenue, MRR, and churn reporting
1M+
courses published
20K+
teams supported
$4.23B
earned by customers
Learning experiences that deliver results and revenue
Thinkific’s easy-to-use platform helps you create engaging, high-quality experiences that boost learner success and satisfaction.
Self-paced, scheduled, and cohort courses
Deliver your content in whatever way best serves your learners.
Live lessons and webinars
Connect to your audience in real time through Live Lessons with Zoom.
Recognize and reward
Celebrate your audience’s success by automatically sending completion certificates after they finish a course.
Mobile learning app
Drive engagement with your own white-labeled mobile app that gives your audience the freedom to learn when and where it works best for them.
Engaging multimedia lessons
Create a richer learning experience using video, interactive files, and externally hosted content so the format matches the material.
Unified courses and communities
Let learners flow between your connected course and community, enriching their learning journey and maximizing the value of your content.
“Thinkific offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”
Guy Marion
Chief Marketing Officer
Frequently asked questions
What’s the difference between self-serve plans and Thinkific Plus?
Self-serve plans are ideal for businesses and academies building, selling, and managing learning independently. Thinkific Plus is for teams that need custom limits, enterprise security, and dedicated hands-on support. Both run on the same platform — so you don’t outgrow Thinkific as your program scales.
Is Thinkific right for enterprise or team-based training?
Yes. Thinkific Plus is purpose-built for mid-market and enterprise teams running customer education, partner enablement, or employee training. It includes SCORM compliance, SSO, CRM integrations (HubSpot and Salesforce), advanced analytics, and dedicated onboarding support.
Can I cancel or change my account at any time?
Yes. You can cancel, upgrade or downgrade your account at any time from within your site dashboard.
Do I need a web host?
Your site is fully hosted with Thinkific; you don’t need anything else. Secure hosting and e-commerce are included.
Do I own my own content?
Absolutely! You always own your student data and your content. We’ll never market to your students, and you can export your data at any time.
How are payments processed?
Full e-commerce payment processing is included. Accept all major credit cards with a simple and secure checkout, and receive instant access to your funds in your account. We provide an SSL certificate to help ensure that all your data and customer information is secure. Note that transaction fees may apply if third party payment processors are used.
What is a Community?
A Thinkific Community is an online learning environment where students can engage in an interactive, communal learning experience. It shifts learning from a ‘one-sided’ experience to a collaborative, ‘two-way’ exchange.
Thinkific Communities allow you and your audience to connect globally, build trust and loyalty, and collaborate socially. You can build a community around your existing content to add even more value to your online courses, or create a community as a stand-alone, sellable product!
You can create a dedicated space for students to share knowledge and foster relationships while keeping the focus on your brand. Each community is a dedicated page on your Thinkific site where students and instructors can interact through posts and comments.
What are Digital Downloads?
Build a new lead and revenue stream with Digital Downloads! Drive leads or launch a new revenue stream by showcasing your unique genius and expertise. Upload or repurpose existing content – common digital downloads include eBooks, PDFs, templates, workbooks, guides, and spreadsheets.
Digital Downloads can also help you get started and earn more, faster. Whether you are just starting with Thinkific or already have existing products, setting up digital downloads is quick and easy – upload your file, price your product, and create a beautiful landing page using AI within minutes, not hours or days.
What are Coaching and Webinars?
Forge deeper connections and drive leads and revenue with Coaching & Webinars! Elevate engagement with your audience while boosting your bottom line.
With Coaching & Webinars, you can create and offer access for your 1:1 or 1:many live offerings for your leads and existing customers. Coaching sessions, webinars, or office hours – it can be just about anything you can think of!
Can I export my content and learner data if I leave Thinkific?
Yes — your courses, content, and learner data are always yours. You can export everything at any time. No proprietary formats, no migration fees, no lock-in.
Build a learning program that works as hard as you do
Powerful features, enterprise-grade security, and a dedicated team — so you can focus on results, not the infrastructure behind them.
