Turn member engagement into measurable business growth
Thinkific is the LMS for associations built to power member education, credential management, and non-dues revenue growth – all in one modern learning commerce platform.
Unlimited courses
Enterprise integrations, analytics, and SSO
No per-user pricing
Dedicated 1:1 onboarding and support
AI-powered course and content creation
Get instant access to the on-demand demo
Trusted by 20,000+ teams scaling learning programs
Why do associations choose Thinkific?
Associations choose Thinkific as their learning management system to grow revenue, engage members year-round, and simplify operations. From certification programs to branded communities, Thinkific brings learning, community, and commerce together in one intuitive platform.
Learning that drives member value
Support professional growth and lifelong learning with multimedia courses, structured learning paths, assessments, and certification-ready programs.
Engage members year-round
Foster year-round engagement, mentorship, and ongoing professional connection by offering access to exclusive online communities.
Drive non-dues revenue growth
Sell courses, digital downloads, webinars, and subscriptions effortlessly with built-in payments and commerce tools.
Faster time to value
Launch your online member education program in as little as 30 days with no setup fees.
What are the biggest challenges associations face as they scale?
As associations grow, members expect personalized learning, corporate partners demand streamlined access, and boards require measurable ROI. Scaling requires more than a traditional LMS. Here’s how Thinkific helps.
How can I increase non-dues revenue?
Thinkific helps you turn your learning programs into a scalable revenue engine. Sell courses, webinars, and community access without increasing your team’s workload using a powerful suite of built-in commerce tools. Clear analytics and reporting capabilities make it easy to grow and optimize revenue.
How can I increase member retention and engagement?
Thinkific helps you deliver structured learning and community experiences that keep members engaged beyond one-time events. With visible progress and year-round connection, you create stronger engagement, deeper relationships, and higher member retention.
How can I simplify B2B commerce?
Thinkific simplifies B2B selling with tools to manage group access, payments, and performance in one place. You can scale corporate programs efficiently while maintaining clear visibility into revenue and engagement.
How can I effectively reduce operational overhead?
Thinkific helps you streamline operations by centralizing reporting, automating enrollments, and integrating with your existing AMS and CRM. Manage programs, track performance, and support members all in one place — so your team can focus on delivering value, not managing systems.
How can I migrate existing content?
Thinkific makes it easy to migrate your existing content and launch quickly with guided support. You can modernize your learning experience without losing momentum or starting from scratch.
Diversify revenue.
Strengthen retention.
Modernize member education.
Thinkific gives associations the tools to grow beyond dues — without increasing operational complexity.
Calculate your revenue
from courses and certifications
Estimate how much revenue your association could generate from courses and certifications based on your member count, program mix, and pricing. Results are powered by willingness-to-pay data from Smithbucklin’s member research.
Input the number of members, programs offered, and their respective prices. Instantly, see your revenue potential.
Your inputs
Willingness-to-pay rates: Smithbucklin, “Unlocking Value for Members,” Jan 2025 (n=402, Hanover Research). Professional development: 60% | Continuing education credits: 59% | Certifications: 56%. Illustrative only. Actual results may vary.
What Thinkific features do associations use most?
Associations use Thinkific Plus to power professional learning, community engagement, and non-dues revenue growth.
Engaging Courses
Design courses that support retention and deliver long-term value with structured learning paths, verifiable certificates, and digital badges that recognize achievement and support career growth.
Built-in commerce
TCommerce makes it easy to grow non-dues revenue by selling certification programs, subscriptions, and corporate education packages with built-in payments, bulk enrollments, and invoicing.
Learning Communities
Build ongoing member engagement by creating branded learning communities with mobile access where members connect, discuss, attend live sessions, and collaborate.
Analytics for insights
Demonstrate ROI with Thinkific Analytics by tracking enrollments, completion rates, revenue performance, and engagement with customizable dashboards and automated reports.
AI-powered teaching and course creation
Launch and scale programs faster with AI-assisted tools that accelerate course creation, assessments, and provide members with guidance through learning content.
Integrations and SCORM Support
Modernize your association by seamlessly connecting AMS, CRM, and other tools in your tech stack. Import SCORM content, and fill learning and community gaps without replacing your entire system.
“We’ve seen 486% growth in the last five years since moving to Thinkific Plus.”
Elizabeth Lawhorn
American Paint Horse Association
Everything you need to scale training:
- $0 setup fees
- Unlimited courses, communities, and digital downloads
- Unlimited websites, landing pages, and custom domains
- Dedicated 1:1 onboarding and ongoing success support
- Sell training B2B or B2C
- Built-in AI teaching assistant
- Advanced analytics
- Community spaces and engagement tools
- Branded mobile app
- Quizzes, assignments, and certificates
- Customized learning paths
- Additional administrators
- Custom roles and permissions
- Enterprise API access, integrations, and Single Sign-on (SSO)
- Dedicated launch, migration, and Customer Success support
Thinkific Plus FAQs
What organizations is Thinkific Plus best suited for?
Thinkific Plus is ideal for mid-sized to large enterprises or fast-growing companies that require a scalable solution to manage and expand their online learning programs. Whether you’re looking to train customers, educate clients and partners, or monetize your organization’s expertise, Thinkific Plus offers the flexibility, security, and support needed to manage complex learning needs across various industries, including technology, healthcare, education, and e-commerce.
What does the onboarding process look like?
Your Thinkific Plus onboarding is guided by a dedicated team to help you launch smoothly and scale confidently. Most plans include a structured kickoff with a Launch Specialist to create a project plan and guide you through LMS migration, integration setup, and ensure you’re set up for a successful transition and launch. Once you’re live, your dedicated Customer Success Manager will act as strategic advisors to accelerate your growth and support you with resources and recommendations to help you reach your business goals.
Can I white-label my learning environment to match my company’s branding?
With Thinkific Plus, you can fully white-label your learning platform to reflect your company’s branding. Customize the appearance of your site, including logos, colors, and domain, to provide a seamless brand experience for your learners. This capability ensures that your learning platform functions effectively and aligns perfectly with your brand identity, enhancing credibility and learner trust.
What types of training programs can my business offer and sell on Thinkific Plus?
Thinkific Plus is built to support a wide range of training models – whether you’re educating customers, certifying professionals, or powering a large-scale academy.
Your business can offer and sell:
- Self-paced courses for scalable, on-demand learning
- Continuing education (CE) and certification programs, including assessments, completion tracking, and credentialing
- B2B and enterprise training, with group orders, bulk enrollments, and dedicated cohort management
- Cohort-based programs that combine structured pacing with community and live sessions
- Subscriptions and memberships for ongoing education and recurring revenue
- Live workshops, webinars, and blended learning experiences
- Resource libraries and content hubs for role-based or custom learning paths
Is Thinkific Plus SCORM-compliant?
Yes. Thinkific Plus supports SCORM content import, so you can migrate existing training materials from tools like Rise 360, Storyline, or Adobe Captivate without rebuilding your content library from scratch.
What integrations does Thinkific Plus support?
Thinkific Plus integrates with leading CRMs, marketing automation platforms, analytics tools, SSO identity providers, and operational systems. Through our App Store and open API, you can extend your platform with:
- CRM integrations (e.g., HubSpot)
- Payment and commerce tools with TCommerce
- Email and automation platforms
- SSO and user management systems
- Analytics tools
For more information, see this Thinkific Apps and Integrations article in our Help Center.
How is Thinkific Plus priced for scaling organizations?
Thinkific Plus is priced to support organizations that need advanced capabilities, higher learner volumes, and dedicated partnership. Pricing reflects the level of service, integrations, security, and support required to scale – whether you’re training thousands of learners, selling B2B, or running a corporate academy.
To receive a tailored quote based on your goals, expected learner volume, and operational needs, connect with our team.
Are there any set-up fees for Thinkific Plus?
There are no hidden setup fees. Thinkific Plus includes onboarding guidance, access to a dedicated Customer Success Manager, as well as launch and migration support to ensure your transition is seamless, transparent, and cost-effective.
What AI tools are available with Thinkific Plus?
Thinkific Plus includes AI tools that help your team build and scale learning products faster. Use AI to create course outlines, quizzes, landing pages, and marketing emails. It also includes access to Thinker, our built-in AI teaching assistant that answers learner questions instantly, helping you scale high-quality learning experiences with ease.
See Thinkific Plus in action
