Customer training software that cuts churn and grows lifetime value
Thinkific gives your customer success team branded, scalable customer training software that drives adoption, reduces support load, and grows lifetime value.
Designed for high-growth businesses and teams
Unlimited courses
No per-user pricing
Dedicated 1:1 onboarding and support
AI-powered teaching assistant and content creation
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Trusted by 20,000+ teams scaling learning programs
Three customer training programs, one platform
Thinkific Plus supports every customer training use case from a single admin dashboard.
Customer onboarding academy
Guide new users from signup to first value through structured learning paths with a customer onboarding academy to reduce time-to-value and cut early-stage churn before it starts. Customers who don’t reach that first milestone quickly are the most likely to leave, making onboarding education one of the most powerful investments you can make in retention. Thinkific makes it seamless, with automated enrollment, drip content, and CRM-triggered learning paths that move each customer forward without manual effort.
A TSIA study found that 68% of customers report using products more after training, while 56% use more product features than they would without training.
Product certification programs
Certification programs do something most training can’t: they give customers something to show for what they’ve learned. When customers can validate their knowledge and share credentials publicly, they become advocates for your product rather than just users of it. Thinkific makes it straightforward to build and run them, with an assessment builder, automated certificate generation, and LinkedIn-shareable credentials included out of the box. With native recertification, you’re also able to close the full credential lifecycle loop: set an expiry, let learners renew, and let Thinkific track what’s current and what’s due — no manual re-enrollment required.
Ongoing product education
Most customers never make it past the features they learned on day one, and that’s a churn risk. When your product evolves but your customers don’t, shallow adoption quietly becomes a reason to leave. Continuous feature education keeps customers engaged with what your product can actually do, and Thinkific makes it easy to deliver: a modular course library, automated re-enrollment, and an AI teaching assistant that helps customers go deeper and stay engaged without waiting on your team.
A TSIA study found that 87% of customers say they can work more independently when trained on a product.
Everything your customer training program needs
Thinkific includes all of the features customer-facing training programs need so you can launch in weeks, not months.
White-label, branded academy
Custom domain, logo, colors, and CSS so your customers see your brand, not Thinkific’s.
Certifications and recertification
Issue branded credentials when learners complete a course. When credentials are about to expire, Thinkific automatically prompts renewal without manual re-enrollment.
SCORM compliance
Import interactive content from any authoring or creation tool and track completion with standardized protocols.
CRM integrations
Native Salesforce and HubSpot integrations sync enrollment and completion data to customer records automatically.
Learning path automation
Trigger enrollment, assign learning paths, and send notifications based on CRM events and customer lifecycle stages.
AI Teaching Assistant (Thinker)
Customers get instant answers from an AI assistant trained on your content, reducing support load at scale.
CRM Training analytics dashboard
Track course completion rates, assessment scores, and engagement metrics, and correlate training activity to business outcomes.
Ready to take your training programs to the next level?
See how Thinkific Plus helps growing teams launch faster, reduce admin overhead, and scale employee, customer, and partner training with confidence.
What a customer training program actually delivers
Better product adoption
According to a Forrester study commissioned by Intellum, companies with formalized customer education programs report an average 38.3% increase in adoption of products targeted by training.
Lower support costs
Organizations with customer education programs report an average 15.5% decrease in customer support costs.
Higher customer lifetime value
Forrester found that customers who go through structured training programs generate an average 35% increase in lifetime value per person.
What external training on Thinkific looks like in practice
These organizations built scalable external training programs on Thinkific.
The results speak for themselves
We don’t ask you to take our word for it, we let the data do the talking. Our awards are fuelled by 400+ real-world reviews, making Thinkific one of the highest-rated learning platforms on G2.
“Our previous legacy LMS was more expensive with low user limits, and we were looking to really expand the programs. We were able to scale with Thinkific Plus easily.”
Anthony Graham
Product Marketing Manager
See what top businesses build with Thinkific
Hootsuite scaled its customer education program to more than 500,000 learners globally, without adding headcount, by building a self-serve training infrastructure on Thinkific.
Keap — a combined CRM, marketing automation, e-commerce, payments, and analytics platform — launched a partner education program on Thinkific that certifies customers faster and closes product knowledge gaps across its partner network.
The features that power every part of your business:
- $0 setup fees
- Unlimited courses, communities, and digital downloads
- Unlimited websites, landing pages, and custom domains
- Dedicated 1:1 onboarding and ongoing success support
- Sell training B2B or B2C
- Built-in AI teaching assistant
- Advanced analytics
- Community spaces and engagement tools
- Branded mobile app
- Quizzes, assignments, and certificates
- Customized learning paths
- Additional administrators
- Custom roles and permissions
- Enterprise API access, integrations, and Single Sign-on (SSO)
- Dedicated launch, migration, and Customer Success support
“Using Thinkific Plus has allowed us to employ our customer education at scale. To date, we have educated over 3,000 users in our products and services. Without Thinkific Plus, it would have taken an immense amount of resources to train our user base.”
Grace Tilmont, Director of Education Services
Flashpoint.Io
Frequently asked questions
What is customer training software?
Customer training software is a platform like Thinkific that delivers structured learning experiences to your customers, clients, and end-users, driving product adoption, reducing churn, and lowering support costs. Where an internal LMS is built for compliance and mandatory attendance, customer training software is built for self-service access and white-label branding.
What features should customer training software include?
Your customer training software should include a white-labeled branded academy, SCORM compliance, CRM integration (Salesforce, HubSpot), automated learning paths, assessments and certificates, completion tracking, and analytics that show you what’s working. The right mix depends on your goal and whether that’s onboarding, certification, or keeping customers up to speed as your product evolves.
How long does it take to launch a customer training academy?
Thinkific is designed so you can launch your customer training program in 30 days, with a dedicated launch specialist and no setup fees. Other legacy LMS tools typically take six to 12 months to implement before a single course goes live.
Can customer training software generate revenue?
Yes. Platforms with built-in e-commerce let you sell training through subscriptions, bundles, group orders, and one-time purchases. Thinkific includes this through TCommerce, turning your academy into a direct revenue stream. Even if monetization isn’t the goal right now, choosing a platform with built-in e-commerce capabilities is worth it as your program scales.
What organizations is Thinkific Plus best suited for?
Thinkific Plus is ideal for mid-sized to large enterprises or fast-growing companies that require a scalable solution to manage and expand their online learning programs. Whether you’re looking to train customers, educate clients and partners, or monetize your organization’s expertise, Thinkific Plus offers the flexibility, security, and support needed to manage complex learning needs across various industries, including technology, healthcare, education, and e-commerce.
What does the onboarding process look like?
Your Thinkific Plus onboarding is guided by a dedicated team to help you launch smoothly and scale confidently. Most plans include a structured kickoff with a Launch Specialist to create a project plan and guide you through LMS migration, integration setup, and ensure you’re set up for a successful transition and launch. Once you’re live, your dedicated Customer Success Manager will act as strategic advisors to accelerate your growth and support you with resources and recommendations to help you reach your business goals.
What types of training programs can my business offer and sell on Thinkific Plus?
Thinkific Plus is built to support a wide range of training models – whether you’re educating customers, certifying professionals, or powering a large-scale academy.
Your business can offer and sell:
- Self-paced courses for scalable, on-demand learning
- Continuing education (CE) and certification programs, including assessments, completion tracking, and credentialing
- B2B and enterprise training, with group orders, bulk enrollments, and dedicated cohort management
- Cohort-based programs that combine structured pacing with community and live sessions
- Subscriptions and memberships for ongoing education and recurring revenue
- Live workshops, webinars, and blended learning experiences
- Resource libraries and content hubs for role-based or custom learning paths
What integrations does Thinkific Plus support?
Thinkific Plus integrates with leading CRMs, marketing automation platforms, analytics tools, SSO identity providers, and operational systems. Through our App Store and open API, you can extend your platform with:
- CRM integrations (e.g., HubSpot)
- Payment and commerce tools with TCommerce
- Email and automation platforms
- SSO and user management systems
- Analytics tools
For more information, see this Thinkific Apps and Integrations article in our Help Center.
How is Thinkific Plus priced for scaling organizations?
Thinkific Plus is priced to support organizations that need advanced capabilities, higher learner volumes, and dedicated partnership. Pricing reflects the level of service, integrations, security, and support required to scale – whether you’re training thousands of learners, selling B2B, or running a corporate academy.
To receive a tailored quote based on your goals, expected learner volume, and operational needs, connect with our team.
Are there any set-up fees for Thinkific Plus?
There are no hidden setup fees. Thinkific Plus includes onboarding guidance, access to a dedicated Customer Success Manager, as well as launch and migration support to ensure your transition is seamless, transparent, and cost-effective.
What AI tools are available with Thinkific Plus?
Thinkific Plus includes AI tools that help your team build and scale learning products faster. Use AI to create course outlines, quizzes, landing pages, and marketing emails. It also includes access to Thinker, our built-in AI teaching assistant that answers learner questions instantly, helping you scale high-quality learning experiences with ease.
See Thinkific Plus in action