The customer education platform that drives adoption and cuts churn
Thinkific Plus gives customer success and education teams everything they need to onboard customers faster, scale their education programs, and deliver learning experiences that drive lasting retention.
Designed for high-growth businesses and teams
Unlimited courses and admins
No per-user pricing
Dedicated 1:1 onboarding and support
AI-powered teaching assistant and content creation
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Trusted by over 35,000 customers
Designed for customer training that scales
The features and tools that make it easier for your customer training program to drive adoption and cut support volume – plus the data to prove it’s working.

Courses and learning paths
Create guided onboarding flows, product training, and certification programs all from one fully branded platform.

Automation and integration
Automate enrollment triggers and completion reminders, and connect directly with Salesforce, HubSpot, and Zapier – so your team spends less time on admin and more time on improving the customer experience.

Progress tracking and analytics
Monitor learner engagement, completion rates, and training performance. Use those insights to understand what’s driving retention.

Branded learning experience
Keep your learners in your ecosystem with a fully branded platform with custom domains, colors, logos, and full design control.
Why customer training teams leave their legacy LMS for Thinkific Plus
| Features | Thinkific Plus | Legacy LMS |
|---|---|---|
| Scalability | Plans built for volume and scale with no per-user pricing | Hidden fees and rigid pricing |
| Fast time to launch | Weeks, not months | Months of setup and configuration |
| Custom branding and design | Fully customizable for a white-labeled experience | Limited customization, or locked templates |
| Modern user experience | Clean and intuitive UI, mobile-friendly | Outdated and hard-to-navigate UI |
| Built for non-technical teams | Launch without developers or dedicated administrators | Developer resources are often required |
| Integrations | No-code native and Zapier integrations | Custom builds and IT support often needed |
| Support and migration | Migration, onboarding and ongoing success support with a dedicated Launch Specialist and CSM | Often paywalled, or minimal migration or ongoing support |
| Predictable pricing | No setup fees, per-user structure, hidden support tiers, AI credit overages, or analytics add-ons – just one price. | White-glove onboarding fees, gated support, and feature add-ons |
The proof is in the real numbers, from real customers
4.4
176 reviews on Capterra
4.6
211 reviews on G2
4.0
785 reviews on Trustpilot

“Our previous legacy LMS was more expensive with low user limits, and we were looking to really expand the programs. We were able to scale with Thinkific Plus easily.”
Anthony Graham
Product Marketing Manager

Why leading customer success teams choose Thinkific Plus
Accelerate customer onboarding
Empower customers with the knowledge they need to succeed — with structured learning paths that go beyond scattered documentation and one-off onboarding calls.
Boost your team’s efficiency
Deliver customer training at scale with AI-powered tools that cut content creation time. Automate email notifications and connect with the tools your team already uses.
AI-powered teaching assistant
Thinker pulls answers directly from your content library, giving customers instant support without adding to your ticket queue.
A world-class learner experience
Deliver engaging lessons, community experiences, and a fully branded environment that your customers will actually enjoy using.
Enterprise-grade scalability
Thinkific Plus gives you the infrastructure, security, and compliance your team needs — without the setup complexity of traditional enterprise software.
Predictable pricing
No per-seat add-ons, $0 setup fees, no AI credit overages, and no analytics modules gated behind a higher tier. Thinkific Plus gives you a predictable cost structure as your programs grow.
The features that power every part of your business:
- $0 setup fees
- Unlimited courses, communities, and digital downloads
- Unlimited websites, landing pages, and custom domains
- Dedicated 1:1 onboarding and ongoing success support
- Sell training B2B or B2C
- Built-in AI teaching assistant
- Advanced analytics
- Community spaces and engagement tools
- Branded mobile app
- Quizzes, assignments, and certificates
- Customized learning paths
- Additional administrators
- Enterprise API access, integrations, and Single Sign-on (SSO)
- Dedicated launch, migration, and Customer Success support

“Using Thinkific Plus has allowed us to employ our customer education at scale. To date, we have educated over 3,000 users in our products and services. Without Thinkific Plus, it would have taken an immense amount of resources to train our user base.”
Grace Tilmont, Director of Education Services
Flashpoint.Io

Thinkific Plus FAQs
What organizations is Thinkific Plus best suited for?
Thinkific Plus is ideal for mid-sized to large enterprises or fast-growing companies that require a scalable solution to manage and expand their online learning programs. Whether you’re looking to train customers, educate clients and partners, or monetize your organization’s expertise, Thinkific Plus offers the flexibility, security, and support needed to manage complex learning needs across various industries, including technology, healthcare, education, and e-commerce.
What does the onboarding process look like?
Your Thinkific Plus onboarding is guided by a dedicated team to help you launch smoothly and scale confidently. Most plans include a structured kickoff with a Launch Specialist to create a project plan and guide you through LMS migration, integration setup, and ensure you’re set up for a successful transition and launch. Once you’re live, your dedicated Customer Success Manager will act as strategic advisors to accelerate your growth and support you with resources and recommendations to help you reach your business goals.
Can I white-label my learning environment to match my company’s branding?
With Thinkific Plus, you can fully white-label your learning platform to reflect your company’s branding. Customize the appearance of your site, including logos, colors, and domain, to provide a seamless brand experience for your learners. This capability ensures that your learning platform functions effectively and aligns perfectly with your brand identity, enhancing credibility and learner trust.
Is Thinkific Plus SCORM-compliant?
Yes. Thinkific Plus supports SCORM content import, so you can migrate existing training materials from tools like Rise 360, Storyline, or Adobe Captivate without rebuilding your content library from scratch.
What types of training programs can my business offer and sell on Thinkific Plus?
Thinkific Plus is built to support a wide range of training models - whether you’re educating customers, certifying professionals, or powering a large-scale academy.
Your business can offer and sell:
- Self-paced courses for scalable, on-demand learning
- Continuing education (CE) and certification programs, including assessments, completion tracking, and credentialing
- B2B and enterprise training, with group orders, bulk enrollments, and dedicated cohort management
- Cohort-based programs that combine structured pacing with community and live sessions
- Subscriptions and memberships for ongoing education and recurring revenue
- Live workshops, webinars, and blended learning experiences
- Resource libraries and content hubs for role-based or custom learning paths
What integrations does Thinkific Plus support?
Thinkific Plus integrates with leading CRMs, marketing automation platforms, analytics tools, SSO identity providers, and operational systems. Through our App Store and open API, you can extend your platform with:
- CRM integrations (e.g., HubSpot)
- Payment and commerce tools with TCommerce
- Email and automation platforms
- SSO and user management systems
- Analytics tools
For more information, see this Thinkific Apps and Integrations article in our Help Center.
How is Thinkific Plus priced for scaling organizations?
Thinkific Plus is priced to support organizations that need advanced capabilities, higher learner volumes, and dedicated partnership. Pricing reflects the level of service, integrations, security, and support required to scale - whether you're training thousands of learners, selling B2B, or running a corporate academy.
To receive a tailored quote based on your goals, expected learner volume, and operational needs, connect with our team.
Are there any set-up fees for Thinkific Plus?
There are no hidden setup fees. Thinkific Plus includes onboarding guidance, access to a dedicated Customer Success Manager, as well as launch and migration support to ensure your transition is seamless, transparent, and cost-effective.
What AI tools are available with Thinkific Plus?
Thinkific Plus includes AI tools that help your team build and scale learning products faster. Use AI to create course outlines, quizzes, landing pages, and marketing emails. It also includes access to Thinker, our built-in AI teaching assistant that answers learner questions instantly, helping you scale high-quality learning experiences with ease.

