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When looking at a self-hosted option with WordPress vs. an online training software like Thinkific, your question might be Full Control. That’s a part of our mission, to give you full control over your content, your customers, your site. Have a look, you won’t be disappointed.


Skip the setup

When you sign up with LearnDash you’ll have a lot to configure and quite often needing to hire a developer to get things just right. Thinkific works right out of the box and can be your homepage or your course site as a subdomain.


online-course-builderBeautiful out of the box

With Site Builder from Thinkific, there are Drag & Drop themes and templates that you’ll love! No need to hire a designer to make something just right. You’ll be surprised how easy it is.

Content Hosting

Look professional and sophisticated with White-Labeled video and content hosting. No need to shop around for the right solution. Don’t worry about extra bandwidth charges. It’s ready for you with Thinkific.


Updates and Security

Don’t worry about updating to the latest version of WordPress and your plugins. Inevitably an update will happen and break your site. With Thinkific, we are always working on speed and security updates, and push updates typically with no downtime. (Seriously, check out status page)


Integrations as you advance

Your business will grow, and you’ll need more features and tools to support your students. Don’t worry about more plugins or incompatibilities. Thinkific has a wide range of direct integrations, and a comprehensive Zapier integration ready for your best ideas.



Easily enable others to sell for you. Thinkific has an easy to use affiliate system that works, and our customers love it.



We strive for inbox zero every day, and support is our #1 selling point. Don’t believe me? Read our reviews.

Reseller Ratings: 9.2 / 10 (175 reviews)
GetApp: 4.6 / 5 (39 reviews)
Capterra: 4.5 / 5 (39 reviews)
G2Crowd: 4.7 / 5 (7 reviews)
Facebook: 4.8 / 5 (80 reviews)
Google: 4.9 / 5 (34 reviews)


Comparison Table


Pricing (Annual)$468$199
Website Hostingincluded$350
Video Hostingincluded$1188
TOTAL (Annual)$468$1737
Customer Support
Student Experience
Send Personalized automated emails to your studentsYesVia Add-on
Student progress reportingYesYes
Quizzes, Surveys, ExamsYesYes
Built in Student DiscussionYesVia 3rd party add on
Course reviews (social proof)YesNo
Multiple InstructorsYesPaid Upgrade
Marketing & Sales
Free, Paid and SubscriptionYesYes
Stripe & PayPalYesVia add on
Site Wide Coupons & PromotionsYesVia 3rd party add on
Upsells & BundlesYesVia 3rd party add on

Bulk sell courses, manage students and track progress of the students in the group

Advanced Marketing Integrations (ie: Mixpanel, InfusionSoft, etc.)YesNo
Affiliate programYesNo
MembershipYesPaid Upgrade
Courses Landing PageYesVia add-on
Content Hosting
Course attachments & downloadsYesNo
Unlimited Courses, studentsYesYes
Create courses with multiple content typesYesYes
Drip ContentYesYes
Time-Limited CoursesYesYes
Prerequisite lessons and coursesYesYes
Bulk import course contentYesNo
Bulk Student Import / EnrollmentYesNo
Site Builder – Drag and Drop Page designerYesNo
Themes and Color pickersYesPaid Upgrade
Easily add externally hosted content & appsYesYes
Completion certificates (Issue Completion Certificates seamlessly)YesYes
Custom DomainsYesYes
Private / hidden coursesYesNo
MailChimp IntegrationYesPaid Upgrade
ConvertKit IntegrationYesPaid Upgrade