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Thinkific is the course platform that grows with you

Creators like you have big ambitions. Why choose a platform that limits you? From 1 to 10,000+ students, Thinkific gives you complete customization while remaining easy to use.

Make it easy

Make it easy

Running your business is hard enough; your software shouldn’t be. We design and build experiences that are approachable for everyone.
Build your business

Build your business

Thinkific helps you build a livelihood with modern features for selling and converting your audience, or building one from scratch.
Stay in control

Stay in control

You have control of your brand, your content, your customers, and your revenue. This means we succeed when you succeed.
Focus on trust

Focus on trust

Deciding on a course platform isn’t a transaction – it’s a long term partnership. We invest to develop fast, reliable, and scalable technology supported by caring humans.

Thinkific vs. Kajabi

Top Features

Kajabi

Starting price

Get started for Free
Starts at $149/mo

Unlimited courses and communities

100 products maximum

Enroll unlimited number of students

20,000 active members maximum

Create courses with any content type

Expert customer support

Private instructor community

Native tools for email marketing

Live Lessons with Zoom

Certificates for course completion

App integrations

70+ in the Thinkific App Store
10

What’s important to course creators?

The right tool can help you build, market, and sell an unforgettable course experience worth paying for. Let’s take a look at some of the differences between Thinkific and Kajabi.

Course Creation

An easy-to-use course builder is the most important part of any course platform. An intuitive course builder allows you to focus on your expertise and business; not on spending time learning how to use the platform.

Kajabi offers an impressive interface. Though it may take creators some time to learn how to build a course on Kajabi, most of the necessary course builder tools exist.

Thinkific offers a course builder designed for course creators. It’s simple and gives creators the ability to build their entire course without a big learning curve. Simply put, we offer a design and build experience that is approachable for everyone.

Course Creation

Kajabi

No design or technical experience required

Create

Downloadable content

Unlimited courses

100 products maximum

Assignments

Up to 100MB
Up to 10MB

Prerequisite lessons

Live Lessons with Zoom

Embed many types of multimedia content including Storyline, Captivate & More

Learning Experience

A great learning experience is vital to your success as a course creator. It will help your students learn more effectively and make them want to share it with their friends — helping you grow your business.

Kajabi offers a modern learning experience for students. A clean design gives courses that are both engaging and exciting.

Thinkific offers an unmatched suite of functionality that extends beyond how the course looks. These features help turn a student’s experience from exciting to extraordinary.

Teaching and Student Experience

Kajabi

Easy course navigation

Optimized for all devices

Student progress tracking

Enroll unlimited number of students

20,000 active members maximum

Completion certificates

Learning Communities

Kajabi

Learning Communities

Unlimited
100 products maximum

Discussion spaces

Direct messaging

Mentions & Threaded Replies

Member profiles

Sales and Marketing

After publishing your course, you need to get it in front of the right audience. Sales and marketing tools enable creators to gain visibility and earn revenue.

Kajabi has helpful native sales and marketing features such as email marketing and pipelines. These options are great for creators looking to get started fast and stay on one tool; but if you want more, you may find your options limited.

Thinkific offers sales and marketing features to enable any course creator to get started. With 70+ integrations in the Thinkific App Store; use the best tools in the business for marketing and email automation, increasing sales, and enhancing the learning experience through gamification. Gain the extensibility and flexibility of apps like ActiveCampaign, Mailchimp, Constant Contact, Shopify, Salesforce, and many more.

Sales

Kajabi

Create free, paid, and time-limited courses

Instant access to your funds

Customizable

Coupons and promotions

Subscriptions

Bundling

Streamlined checkout

Order Bumps

Built-in payment processor

Share revenue with partners

Marketing

Kajabi

Search Engine Optimization (SEO)

Native tools for email marketing

3rd-party app integration

70+ in the Thinkific App Store for analytics, email automation, student engagement, and sales conversion
10

Design Customization

Kajabi

Compatible with existing websites

Customizable course landing pages

Advanced CSS/HTML Editing

On $99/mo plan (Thinkific Pro)
On $399/mo plan (Kajabi Pro)

Support

It’s important to choose a course platform that you can trust. Getting the answers to your questions should be easy and your data should be secure.

Both Thinkific and Kajabi offer a network of experts, a growing community of peers, and a responsive Support team. As you grow, and your learning platform becomes mission-critical, Thinkific offers more security and support options to ensure your success.

Customer Support

Kajabi

Multiple support options

Private instructor community

Access to experts

Experts Marketplace & Thinkific Store on Fiverr

Dedicated Customer Support team

Security

Kajabi

99.9% uptime & 24/7 monitoring

Secure cloud hosting & daily backups

Dedicated sandbox site

Site Administration

Kajabi

Enroll unlimited number of students

20,000 active members maximum

Administrator accounts

Unlimited
25 maximum

Single Sign On (SSO)

Multi-Factor Authentication

Pricing

A course platform is a big investment. Not only do you want a tool that fits your budget, but it should also satisfy your needs now and into the future.

Kajabi offers three tiers that vary mostly on usage. Users have access to almost all features within their core plan.

Thinkific offers tiers for businesses from side hustle to enterprise. No matter what stage you’re in, you have access to the functionality you need without paying for things you don’t need.

Pricing Plans

Kajabi

Free

Core Plan (Thinkific Basic / Kajabi Basic)

$49/mo
$149/mo

Grow Plan (Thinkific Pro / Kajabi Growth)

$99/mo
$149/mo for Pro + Growth
$199/mo

Scale Plan (Thinkific Premier / Kajabi Pro)

$499/mo
$399/mo

Expansion (Thinkific Plus)

4.6
145 reviews on Capterra
Excellent
4.7
487 reviews on Trustpilot
4.7
179 reviews on G2

Grow with Thinkific

Thinkific helps you get off the ground quickly without limiting your future potential.

Get Started Free
Easy to use

Easy to use

Our user-friendly platform is designed so that the only expertise you need is the one you already have.
Puts you in control

Puts you in control

​​Access deeper learning tools that’ll make your content stand out and fully customize your site however you want.
Deliver the experience you want

Deliver the experience you want

Build your unique learning experience that lets you wow your audience and have them telling all their friends about it.
Technology and people you can trust

Technology and people you can trust

Get support when you need it, a community of course creators to cheer you along, and a network of partners to bring you to the next level.

Join more than 50,000 successful Thinkific Course creators and businesses

Jonathan Levi, SuperHuman Academy

I feel like [Thinkific’s] working to constantly improve my experience and the experience of my students. That’s huge!

Jonathan Levi, SuperHuman Academy

Latrina Walden, Latrina Walden Exam Solutions

Thinkific delivers a great experience for our students and my team. Their customer support is fantastic. By giving us answers and solutions quickly, I have more time to focus on my students. It gives me my time back.

Latrina Walden, Latrina Walden Exam Solutions

Nabil Zary, Mohammed Bin Rashid University of Medicine and Health Sciences

Throughout this entire process, it has been made clear that we were in this together – not only to create mutual success between our two organizations but to have a positive impact on education at a time that we all need it most.

Nabil Zary, Mohammed Bin Rashid University of Medicine and Health Sciences

Dr. Po-Shen Loh, Daily Challenge

When we made the Daily Challenge, we set out to be the world’s best online math course taught in the English language. If I didn’t believe Thinkific was the best online course builder, we wouldn't be here!

Dr. Po-Shen Loh, Daily Challenge

Shelley Paulson, Shelley Paulson Education

Thinkific is so much easier to use. The design is easy and classy. I haven’t had a single person not be able to find what they’re looking for.

Shelley Paulson, Shelley Paulson Education