Thinkific vs. Kajabi: Which platform is right for you?

The right tool can help you build, market, and sell an unforgettable course experience worth paying for. Let’s take a look at some of the differences between Thinkific and Kajabi.

Looking for a B2B solution? Talk to our team to see if Thinkific is right for you.

The logos of Thinkific and Kajabi, with a blue backdrop.

Savings: Thinkific vs. Kajabi

PlansThinkific logoKajabiSavings
Thinkific Basic vs. Kajabi Basic


$432 billed annually


$1,428 billed annually


Thinkific Start vs. Kajabi Growth


$888 billed annually


$1,908 billed annually


Thinkific Grow vs. Kajabi Pro


$1,788 billed annually


$3,828 billed annually


Thinkific Free vs. Kajabi Free


0% Transaction Fee

Unlimited Students

No free account


Thinkific is rated "Excellent" based on 781 reviews on Trustpilot


Thinkific is rated "Excellent" based on 781 reviews on Trustpilot


Top features: Thinkific vs. Kajabi

What’s important to course creators?

Find out everything you need to know about Kajabi and Thinkific so you can choose the right LMS for you.
Choosing a digital learning platform can be overwhelming. To help you decide between Kajabi and Thinkific, we’ve broken down what’s included in each when it comes to top features, course creation, learning experience, sales and marketing, support, mobile app availability and features, and pricing. 

Top Features

Top FeaturesThinkific logoKajabi
Starting price

After the free plan, starts at $99/month

Starts at $149/month

Free plan
Create courses with any content type
Host Live Events (free or paid)

Limited by plan

Offer Digital Downloads (free or paid)

Limited by plan

Expert customer support
Community spaces
Private instructor community
Native tools for email marketing
Student course reviews
Automated tax collection
App integrations

90+ in Thinkific App Store


Unlimited students
AI course outline generator

✅ Built into the backend

🟡 Free tool

AI quiz generator
Link in Bio Mobile Storefront


Integrates with Spotify course marketplace

Course creation

Thinkific and Kajabi both offer easy-to-use course builders that let you focus on your expertise and business — not on spending time learning how to use the platform.

Kajabi offers an impressive interface. Though it may take creators some time to learn how to build a course on Kajabi, most of the necessary course builder tools exist.

However, Thinkific’s course builder has been designed specifically for course creators. It’s simple and gives creators the ability to build their entire course without a big learning curve. Simply put, Thinkific offer a design and build experience that is approachable for everyone.

Thinkific also offers a bit more flexibility and customization options during the course creation process. 

A screenshot of course creation features over a blue backdrop.
Course CreationThinkific logoKajabi
No design or technical experience required
Create courses with any content type
Downloadable content
Built-in presentation creator


Up to 10MB

Recurring live lessons with Zoom
Embed many types of multimedia content
AI course outline

Built into the backend

Free tool, separate from backend

AI-generated mini-courses
AI-generated mini-courses


Via AI content assistant

AI content repurposing
AI video script generation

Coming soon

Learning Experience

A great learning experience is vital to your success as a course creator. It will help your students learn more effectively and make them want to share it with their friends — helping you grow your business.

Kajabi offers a modern learning experience for students. A clean design means that the courses you create are both engaging and exciting for students. 

Thinkific offers an unmatched suite of functionality that extends beyond how the course looks. For example, Thinkific includes intermission and progress pages in between lesson modules — something that has been proven to significantly increase student engagement and completion in a course. These pages are intended to allow students to keep track of their progress through the course, an important factor in preventing drop-off and keeping course completion rates high. 

Teaching and learning experienceThinkific logoKajabi
Easy course navigation
Optimized for all devices
Student progress tracking
Completion certificates

Sales and Marketing

As they’re both all-in-one platforms, Kajabi and Thinkific offer sales and marketing tools that help course creators attract more students and earn more revenue. 

Kajabi has helpful native sales and marketing features such as email marketing tools and pipelines. These options are great for creators looking to get started fast and stay on one tool. However, if you’re looking for more, you may find your options limited. 

Thinkific offers sales and marketing features that go beyond the basics. With Thinkific, the sales and marketing tools complement the focus on course creation and the audience’s learning experience. Working holistically, Thinkific offers access to the best tools in the business for marketing and email automation, increasing sales, and enhancing the learning experience through gamification with 90+ integrations in the Thinkific App Store. These apps are created by developers for Thinkific and can be downloaded, installed, and implemented without any coding required for all Thinkific users.

A screenshot of course marketing solutions: Sales checkout and digital product pricing.

Sales features

Sales FeaturesThinkific logoKajabi
Create free, paid, and time-limited courses
Instant access to your funds
Coupons and promotions
Streamlined checkout
Order bumps
Built-in payment processor
B2B selling options
Integration with e-commerce tools
Sales page funnel
Integrates with Spotify course marketplace
Sell Digital Downloads

Marketing features

Marketing featuresThinkific logoKajabi
Search engine optimization
Email marketing & automation
Bulk email students
Third-party app integrations



Robust affiliate marketing
Sales page branding and customization
B2B selling options
AI Marketing Content Creation

Social posts, downloadable lead magnets, sales pages

40+ types of content

Free Download funnels
Link in Bio Mobile Storefront


Design customization features

Design customization featuresThinkific logoKajabi
Compatible with exitsing websites
Customizable course landing pages
Advanced CSS/HTML editing

On $99/month plan (Thinkific Start)

On $399/mo plan (Kajabi Pro)


It’s important to choose a course platform that you can trust, where getting the answers to your questions is easy and your data is always secure. 

Both Thinkific and Kajabi offer a network of experts, a growing community of peers, and a responsive support team. As you grow, and your learning platform becomes mission-critical, Thinkific offers more security and support options to ensure your success.

SupportThinkific logoKajabi
Multiple support options
Private instructor community
Access to experts
Dedicated customer support team


SecurityThinkific logoKajabi
99.9% uptime & 24/7 monitoring
Secure cloud hosting and daily backups
Dedicated sandbox site

Site administration

Site administrationThinkific logoKajabi
Single sign-on (SSO)
Multi-factor authentication
Archive courses and bundles

Mobile app

While Kajabi used to set itself apart with its mobile app, the introduction and popularity of Thinkific’s mobile app means Creator Educators have even more robust options when it comes to choosing a mobile app for their learning content. Let’s take a look at some of the similarities and differences between Kajabi and Thinkific’s mobile apps. 

Like Thinkific’s mobile apps, The Kajabi Mobile App lets content creators and businesses deliver courses right to their students’ phones. Kajabi’s app is advertised as a good option for solo entrepreneurs or smaller businesses, as it is a ready-made mobile app so you don’t have to worry about the coding, build process or development costs.

Kajabi has also built its mobile app with the student learning experience in mind, as Kajabi highlights one-touch access to courses and push notifications for better student engagement. In addition to a ready-made app, Kajabi currently offers a beta version of a branded app. Thinkific offers mobile app options for businesses of all sizes: Branded Mobile and Thinkific Mobile.

Different from Kajabi’s ready-made app, Branded Mobile ($199/month) is more of a custom, made-to-order app for businesses. Branded Mobile is a white-labeled app that puts your brand front and center with your own App Store listing and logo. Great for those who aren’t confident in their coding skills, you’ll get a fully customized and branded mobile app through experts who will build, publish, and maintain your app so you can focus on your business. Closer to Kajabi’s app, Thinkific Mobile (included free with Start plans and above) is a mobile-friendly way for students to access courses or communities under a universal Thinkific branded app. Both Thinkific mobile apps offer student engagement features like Drip Lesson Release notifications to let students know when previously locked course material is available and push notifications on community activity.

Mobile appThinkific logoKajabi
Available on iOS
Available on Android
Support for Communities
White-labeled app
In-app purchases

Thinkific Mobile is included in Start plans and above $199/month for Branded Mobile

$199/month for the Kajabi Branded App (once it launches)


A course platform can be a big investment — with a big payoff. Not only do you want a tool that fits your budget, but it should also satisfy your needs now and into the future. Depending on what you’re looking for, both Thinkific and Kajabi offer pricing plans for creators at every stage. 

Kajabi offers three tiers that vary mostly on usage. Users have access to almost all features within their core plan.

Thinkific offers tiers for businesses from side hustle to enterprise. And with add-on features like a Branded Mobile app ($199/mo) and more, no matter what stage you’re in, you have access to the functionality you need — without paying for things you don’t.

PricingThinkific logoKajabi
Core plan (Thinkific Basic/)

$36/month (billed annually) $49/monthly


Start Plan (Thinkific Start/)

$74/month (billed annually) $99/monthly


Grow Plan (Thinkific Grow/

$149/month (billed annually) $199/monthly


Enterprise Plan (Thinkific Plus)

Custom pricing

Not available

Start your free trial

Creator educators like you have big ambitions. Why choose a platform that limits you? From 1 to 10,000+ students, Thinkific gives you complete control over your digital products and services — while remaining completely easy to use. Ready to experience Thinkific for yourself? Get your zero-risk free trial here.

Start Free 14-Day Trial

Thinkific is a learning platform that will never hold you back.


active course creator network

$340 million+

earned on Thinkific

64 million+

courses taken by students

Thinkific is trusted by 50,000+ creators including: