B2B Online Course Sales: 5 Strategies for Increasing Your Revenue
B2B selling can feel slow, expensive, and unpredictable. Sales cycles are longer. Buyers involve more…
Articles by Daniela Ochoa
How To Expand Your B2B Offers with Online Learning Products
Looking to grow your business by selling online learning products to other organizations? Expanding into…
B2B Sales Emails + Templates
Skip ahead: Introduction to B2B sales emails Selling your training product to businesses often involves…
How to Build A Scalable B2B Online Learning Experience
Building a scalable B2B online learning business without the right technology is like trying to…
B2B Online Course Sales: Strategies For Increasing Your Revenue
There is a strong opportunity for you to add a new revenue stream to your…
Thinkific Earns 2025 Top Rated Award From TrustRadius
The industry-recognized award reflects verified, in-depth user feedback and ratings from Thinkific’s customers. Thinkific, Vancouver,…
Unlocking Insights: How LMS Advanced Analytics Enhance Learning Outcomes
In today’s digital learning environment, data is more than just numbers—it’s the key to understanding…
The Importance of Customer Retention in Business Growth
Focusing on customer acquisition without retention is like filling a bucket with holes — you…
How to Open New B2B Revenue Streams with Customer Education
Customer retention rates, customer lifetime value, and net new revenue are just several areas of…
How To Improve Retention Through Customer Education
Churn can be a costly setback for any business. When customers leave, it doesn’t just…
Understanding Customer Adoption, Ramp Time, and Retention
You’ve launched a product, but success doesn’t end at launch—it begins with customer adoption. Ensuring…
Use This Excel Training Log Template to Keep Tabs on Trainee Progress
Simplify employee training with our training log template. This customizable tool helps you track activities,…
Training Proposal Template (+ Tips For Writing A Successful Proposal)
You’ve thought of the perfect way to train employees or customers on a new concept…
Customer Onboarding 101
Imagine this – a new customer signs up for your product, full of excitement and…
Employee Cross Training Matrix Template (+ Tips for Implementing Cross Training)
Using an Employee Cross-Training Matrix Template can help you and your team build a comprehensive…
Best Customer Success Manager Certifications and Resources
A quality customer experience leads to customers spending more. In fact, 86 percent of buyers…
The 10 Best Customer Success Courses (Free And Paid)
Imagine having a roadmap that guides you in transforming your customers’ experience, helping them not…
How To Design An Effective Learning Path
A learning path is a tool that can take your training program from confusing to…
Complete Guide to Customer Expansion
Expansion means growth—whether in size, scope, or importance—and customer expansion is no different. It’s all…
The Link Between Customer Renewals and Education
Customer renewal is a critical metric for any business, and your customer renewal rate directly…
Customer Led Growth: A Framework To Turn Customer Success Into Your Most Powerful Revenue Driver
Companies that prioritize customer education often experience remarkable revenue growth and increased customer spending. Why?…
Moving From a Focus On Acquisition to Recurring Revenue Models: Why and How
Starting a business is now more accessible than ever, but thriving in a crowded marketplace…
Guide To Training Program Templates: How To Streamline Your Employee Development
Training and development are cornerstones of organizational success and employee growth. Equipping your team with…
Customer Growth Vs. Growth Efficiency: What’s Really Driving Business Success?
Customer growth has long been at the center of business strategy, but is acquisition alone…
6 Common Barriers to Product Adoption and How to Overcome Them
Product adoption is essential for long-term business success, but many companies face barriers that prevent…
Customer Growth Rates: What They Are and How To Accelerate Them
Customer growth rate is a litmus test for the health of your business. Like your…
Why Your Customer Engagement Strategy Needs To Include Education
An empowered customer is a happy customer. When customers feel confident using your products and…
Thinkific Plus: Driving Success in Customer Education
In today’s competitive market, retaining customers and reducing churn are essential for long-term success. With…
Ultimate Guide to Customer Success Dashboard Templates
Customer success teams are responsible for helping customers derive the maximum value from a product…
Comprehensive Guide to Customer Success Templates for Businesses
In today’s competitive market, businesses that prioritize customer success have a clear advantage. It’s not…
Customer Success Metrics and KPIs
Customer success isn’t just a buzzword—it’s a key driver of business growth. But knowing that…
Onboarding: Best Practices, Checklist and Templates
Think back to the first time you used a new product or service—whether it was…
Getting Started with Thinkific Plus for Customer Education
Navigating the world of customer education can feel daunting, but with Thinkific Plus, the process…
How To Harness The Power of Customer Success-Driven Growth
For businesses built on a recurring revenue model, customer success is everything. It’s a key…
7 Must-Have Features In Your Customer Education Technology Stack
In today’s competitive market, customer education is no longer just a “nice-to-have”—it’s essential for scaling…
Customer Training Software: Complete Guide and Top Features to Consider
Choosing the right customer training software is about more than just ticking off a list…
Thinkific Plus Migration Guide: Seamlessly Transition Your LMS and Boost Customer Success
Migrating to a new Learning Management System (LMS) can feel overwhelming, but it doesn’t have…
Customer Education ROI Calculator: Measure The Tangible Impact Of Your Program
Are you struggling to demonstrate the true impact of your customer education programs? In today’s…
Customer Education 101: Boost Customer Retention and Engagement with Effective Training
In today’s competitive marketplace, educating your customers is no longer optional—it’s essential. Without clear guidance…
Guide to Making Data-Driven Decisions in Customer Education: Maximize the Impact of Your Training Programs
In today’s data-driven world, relying on intuition alone to measure the success of your customer…
Delivering Highly Effective Customer Education Courses: A Comprehensive Guide
Delivering customer education that truly engages learners and drives product adoption requires more than just…
Measuring the Impact of Your Customer Education Program: Guide To Enhance ROI and Customer Success
Launching a customer education program is just the first step in supporting your customers. The…
Customer Education Benchmarks & ROI Report: Discover Key Insights to Maximize Impact and Drive Growth
In an increasingly competitive market, businesses that invest in customer education are seeing higher engagement,…
Combating SaaS Churn with Customer Education Programs
Churn is more than just a metric in the SaaS world—it’s the pulse check of…
Choosing the Right Customer Training Platform: Features, Benefits, and Top Picks
In current market conditions, empowering customers through education isn’t just a nice-to-have—it’s essential to building…
Guide to Build a Customer Education Academy: Empower Customers and Reduce Churn
Nowadays, simply attracting new customers is not enough. Long-term success hinges on your ability to…
Best Marketing Automation Platforms: Find Your Match (Compare These 15 Options)
Currently, the landscape of marketing technology spans a whopping 9,932 solutions ranging from analytics to…
Understanding How SCORM Compliance Enhances The Learning Experience In Learning Management Systems
In today’s fast-paced online learning landscape, the necessity for standardized content compatibility across various Learning…
Creating Personalized Learning Experiences with Digital Badges and Learning Recommendations
Engaging modern learners requires more than static content and traditional teaching methods. It demands a…
How To Build Your Email Marketing Strategy (Steps & Examples)
Social algorithms are unpredictable and, quite frankly, a little frustrating. One moment, your content is…
Ultimate Guide to Training Calendar Templates
Training programs can be overwhelming, disorganized, and ineffective without proper organization. A training calendar will…
Customer Effort Score: A Key to Enhanced Customer Satisfaction
Step into the narrative of your customers’ experiences as we explore the Customer Effort Score (CES).…
Empower Your Customers: The Benefits of Customer Education (Featuring Thinkific Plus)
Customer education, a relatively new but rapidly growing strategy in the business world, is gaining…
Mastering Customer Experience Metrics: A Guide with Framework Template
When you have a growing business and customer base, maintaining a streamlined customer experience that…
Essential Customer Education Tools for Enhancing User Experience
User experience is critical for the success of any training program. To capture attention and…
Top Skilljar Alternatives: Comprehensive Guide for Better Learning Management
In the world of customer education, employee training, and learning management systems (LMS), Skilljar is…
How to Start a Training Business: A Comprehensive Guide to Success
Imagine standing on the edge of a vast field, one that’s fertile and primed for…
Customer Engagement Marketing: Strategies to Drive Customer Loyalty and Business Growth
In the world of business, having a deep understanding of your customers is of paramount…
Unlocking Growth Potential: Customer Success Upsell Strategies and Best Practices
Customer relationships are bonds that, once formed, hold the potential for deepening and expansion. Tapping…
LMS Metrics & KPIs To Track Your System’s Performance (+Template)
Are you looking for ways to measure the success of your learning management system (LMS)?…
LMS RFP + (Template)
Navigating the technology and education space can be overwhelming, and finding the right learning management…
A Beginner’s Guide to Organic Lead Generation
‘Organic lead generation’ is one of those marketing terms that sounds confusing — and maybe…
The Top 13 Best Lead Generation Platforms, Tools, Software (for Any Situation)
Today’s marketing teams are pressed to do more with less. One way to do this…
These are the Top 6 Enterprise Coaching Platforms
Even though Little League is far behind you, you likely still remember your coach’s life…
SaaS Support Strategy: Best Practices for Exceptional Customer Support
While meticulous coding, a seamless platform, and soaring sales are all vital to a successful…
Your Must-Have LMS Implementation Guide (with Downloadable Checklist)
Over the last few years, enrollment in online courses has consistently risen. In fact, the…
The Power of Customer Training: Evaluating Return on Investment (ROI)
At the heart of every thriving business is a well-informed customer base. In a similar…
Customer Engagement: Strategies For Improvement
Today’s business environment is not solely about selling great products or services. More than ever,…
4 Strategies to Improve Revenue Retention: Calculations & Benchmarks
Revenue retention sits at the core of business strategy. It refers to an organization’s capacity…
Top B2B Marketing Courses and Certifications to Elevate Your Career
As the realm of B2B marketing expands, professionals recognize the pressing need to upskill and…
What Is Learner Autonomy and How To Promote It
One of the biggest challenges educators and organizations face is how to keep their learners…
Litmos Alternatives: Consider these Top 5 Options
Navigating the world of learning management systems (LMS) can feel like traversing a bustling metropolis,…
Cornerstone LMS Alternatives: Consider These 5 Options
What do you think of when you hear “learning manager”? Maybe it’s a teacher, professor,…
Blackboard LMS Alternatives: Consider these 5 Options Instead
For years, customer education has been a difficult nut to crack. Providing personalized experiences, intuitive…
Top Docebo Alternatives: 5 Options of the Best LMS for Your Organization
E-learning has rapidly become a cornerstone of the modern corporate world. Forecasts indicate that by…
Effective SaaS Customer Onboarding Emails (Templates and Examples)
Over 90% of customers think that companies could do better when it comes to onboarding.…
Top 6 iSpring Alternatives for Learner and Trainer Experience
Do you want to take advantage of the revolution in education and training that comes…
Customer Retention Program Examples
Your business is like a garden. You and your team have put in the hours…
Top Compliance Training Software Options: Picking the Best LMS for Compliance Training
Compliance training teaches employees the ethical practices, laws, policies, and regulations that apply to their…
Customer Engagement Analytics
In our social media-dominated culture, we’ve become accustomed to quantified data in our daily life.…
Top 6 Best Training Management Systems (Features and Top Providers)
Training and development form the cornerstone of a successful organization, empowering employees with the knowledge…
Ultimate List of Training Templates: Streamline Your Training Programs
Templates are the secret behind so many company inner workings today. From social media posts…
How to Develop Cost-Effective Training: Maximize Impact & Minimize Costs
Starting anything new can be a challenge. Most people need instructions and personal help to…
8 Free Customer Success Certifications and Training Programs
It wasn’t so long ago that customer success roles made headlines as some of the…
Training and Development Survey Template: Capture Essential Feedback
Admit it – you’ve deleted at least one email in the past few days from…
Use This Learning and Development Template to Streamline L&D Planning
Some people think that learning stops when you leave the classroom behind. But constant learning…
The ROI of Compliance Training: Attribution & Business Case
Compliance training ensures all staff members understand and adhere to a company’s policies, procedures, and…
Formal and Informal Education: Understanding the Differences, Similarities, and How to Use Both
75% of workplace learning is informal. That means the majority of learning takes place outside…
CMS vs LMS: What’s the Difference?
The use of content management systems (CMS) and learning management systems (LMS) are on the…
Test for Success: A Comprehensive LMS Testing Checklist
If you’ve ever forgotten a crucial ingredient for a new recipe during a shopping trip,…
SaaS Renewal Management: Strategy and Best Practices to Reduce Churn
A crucial component of growing a Software as a Service (SaaS) business is SaaS renewal…
Use this Employee Coaching Form Template for Effortlessly Impactful Coaching
If you invest your company’s dollars in employee coaching or training, you’ll want to know…
Use This Organizational Development Framework Template to Plan Your OD Strategy
Organizing your desk is easy, but what about organizing your entire organization? Organizational Development (OD)…
How to Build an Organizational Development Plan: A Comprehensive Guide
Trying to keep up with the constant changes in the market sometimes feels like you’re…
Trainer Roles and Responsibilities: A Comprehensive Resource (PDF Guide)
Understanding the trainer’s roles and responsibilities is crucial to steer learning experiences in the right…
Customer Retention Strategies: The Ultimate Guide
Back in the days of the general store and the mom-and-pop shop, it was easy…
Training Announcement Email Templates: Boost Engagement and Training Adoption
Training Announcement Emails initiate the intricate choreography of learning, creating an atmosphere of anticipation and…
LMS Evaluation Checklist: Choosing the Best Learning Management System (Criteria Template)
The jury is in, and there’s no doubt that learning management systems (LMSs) are the…
How To Set Up Your New Employee Orientation
Initiating a new employee’s journey within your company can be compared to laying the first…
How to Calculate and Optimize your Customer Engagement Scores
Scroll through the apps on your phone and you’ll see the ones you use every…
How to Increase Product Adoption: Strategies and Tips
In an increasingly competitive marketplace, getting customers to purchase your product or service is only…
Training Needs Assessment Template
Everyone needs to go through training at the beginning of their employment; it’s just a…
Training Structure: Examples and Downloadable Template
Think of a training structure as the blueprint for your B2B training business. It’s like…
Training Plan Template: How To Craft A Comprehensive Plan
At one point, workers were expected to come into a job with all the necessary…
Training Schedule + Template: A Guide To Streamline Training Plans
Time management expert Peter Turla once wrote, “A plan is what, a schedule is when.…
Training Audit Checklist: A Comprehensive Guide for Effective Evaluation
Conducting a training audit is akin to setting off on a grand voyage. Just as…
Training Invitation Templates: Tips and Examples
You’ve convinced stakeholders to approve your training, created a comprehensive plan for success, and broken…
Skills Matrix Template: Efficiently Assess and Track Employee Skills
Employee skill assessments are essential for any organization. Not only do they help identify areas…
What So What Now What (Reflective Model & Examples)
You’ve probably asked the questions what?, so what? and now what? in different situations and…
The Ultimate Proven Success Path: 6 Steps To Drive Fast Growth For Your Business With Online Learning
Imagine if you could unlock the secret to fast growth and surpass your next quarter’s…
Customer Engagement: A Comprehensive Guide
It’s funny how cyclical customer tendencies can be. For most of human history, person-to-person interaction…
The Top 7 Best Corporate LMS To Deliver & Manage Your Training
In rocky economic times, it’s more critical than ever to keep your employees on the…
SaaS Onboarding Process, Checklist, and Best Practices
Over 90% of customers feel that companies could do better when it comes to onboarding…
14 Easy App Builders (Free And Paid)
In today’s fast-paced digital world, having a robust online presence is essential for any business…
Best Customer Success Software, Platforms, and Tools.
If your customers aren’t achieving their goals with your product or service, it’s only a…
10 of the Best No Code App Builders
Mobile apps were downloaded more than 250 billion times in 2022, revolutionizing how we interact…
The 8 Best Mobile Learning Management Systems
In today’s fast-paced, technology-driven world, the demand for efficient, accessible, and user-friendly learning solutions has…
Top Customer Engagement Platforms to Build Connection & Loyalty
People don’t want to be treated like a number. One of the biggest complaints of…
Community-Led Growth: A Path to Sustainable Development
In a Substack post in 2022, Anu Atluru, former Head of Community at Clubhouse, wrote…
What Is Time To Value and How Do You Optimize for It?
Time to value is an important metric because it allows product teams, executives, and investors…
The 10 Best LMS for Customer Training & Education
A Customer Training LMS (Learning Management System) is the best way to educate and upskill…
B2C vs B2B Sales: Key Differences
Business enthusiasts are no strangers to the terms B2C and B2B sales – they’re simple…
How To Create An Online Academy For Your Business
Customer education is a problem every company struggles with. But as digital services and business…
The Ultimate Guide to Customer Success
Today’s most successful companies aren’t just focused on creating great products and services, they’re focused…
Top 7 Customer Education Platforms: How to Choose the Best One
Recently, customer retention has taken precedence over obsessive customer acquisition—and for good reason. Increasingly, business…
Customer Success vs Customer Support: How To Use Both
The business world is notorious for an obsession with getting more customers in the door…
Strategic Brand Management Explained: Importance & Steps to Implement
B2B companies often equate brand visibility with “best of” awards or being featured in the…
Partner Training 101: How To Train Your Channel Partners
To scale your business beyond your current resources and team, you need partnerships. And in…
The Best Customer Onboarding Software & Tools for 2023
You never get a second chance to make a first impression, and that holds true…
The Ultimate Customer Success Strategy Guide
A customer success strategy is all about helping customers achieve their goals. It’s built on…
How to Calculate Churn: A Step-By-Step Guide
No one likes losing customers, especially if your business runs on subscription services and repeat…
7 SaaS Customer Retention Strategies (Examples & Key Metrics to Optimize)
Top SaaS companies are using online courses to increase their customer retention and success rates.…
Inbound vs. Outbound Marketing: Examples and Strategies for Growing Your Business
How can we generate more revenue and increase sales? That’s the question on every business…
How Ellie Talks Money Made 7 Figures in Less Than a Year
Ellie Diop’s story is quite unlike many other inspirational entrepreneurs’ journeys to riches. She already…
How To Build A Membership Business Through Community
By planning and structuring your membership business model well, you can add a multiple-figure revenue…
Conversion Rate Optimization: The Ultimate Guide
Conversion Rate Optimization is the answer to cutting through the noise on the Internet and…
How to Reduce Churn (5 Strategies & Tips for Net Growth)
How often do you start paying for a subscription only to cancel it because the…
How Does Marketing Automation Work? What It Is and How To Do It
What if we told you email was your most profitable sales channel? That’s right: your…
6 Key Steps For Selling To Hospitals
Anyone in the health tech industry knows that the market is growing quickly. According to…
Best Healthcare LMS Compared
As time is always in short supply for medical professionals, your healthcare organization may be…
Boosting your Business Revenue with Sales Funnels: A Complete Guide
Full disclosure: this article is part of a sales funnel. No, we’re not here to…
How To Create Your Ideal User Persona To Focus Your Efforts
As a business owner, whether you run a SaaS company or produce online courses, you’re…
The Ultimate Guide To Revenue Generation With Online Learning
Offering online education and courses to individuals and organizations is a growing opportunity for revenue…
Why Customer Segmentation Matters (And How To Do It Right)
10 years ago, Target did customer segmentation so well it landed them front-page headlines –…
Education At Scale: How Online Courses Can Help You Grow Your Business Revenue
In the past couple of years, e-learning has revolutionized education. Thanks to technology, the learning…
Make Health Tech Education Easy with an LMS
Turn back time a few rotations around the sun and it would take 13…
How an LMS Keeps Fintech Education Current and Effective
In 2021, the percentage of U.S consumers using Fintech rose to a record high of…
Introducing Thinkific Plus: Delivering Online Education at Scale
Online learning is becoming more widely popular every day. Already a billion dollar industry, the…