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Use the digital product bundle and discount calculator to optimize your promotions and increase your average order value.

Thinkific has a number of features that will also help you increase your average order value.

  • By Now, Pay Later: Offering the flexibility to pay over time has helped Thinkific users increase their average order size by three times.
  • Order Bumps: Suggesting complimentary products at checkout help Thinkific users increase their order size by 98% on average.
  • Thinkific has just launched Abandoned Cart Emails. Recapture potentially lost sales and drive more revenue.

This features are all available with Thinkific Commerce — learn more today. 

Digital Product Bundle Calculator

Get immediate insights into how to increase your digital product sales with our Digital Product Bundle Calculator.

This powerful tool helps you optimize your pricing discounts and bundles to increase average order value and revenue. This way you don’t have to guess how you could bundle and discount your products for promotions blindly—you can try out different scenarios in real-time right here!

Build your bundle

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Tips for Building Your Bundle

Your flagship offering is your “signature” product. It’s likely higher in price than your other products. Choose different bundling options to add to your flagship product to see the outcomes.

Aim to have a mix of offerings at different price points and commitment levels, from free content to premium products.

Start by building your bundle: select your flagship offering, then add any additional products like templates, Ebooks, webinars, or anything else you offer.

For example, maybe your flagship offering is a private career coaching sessions package, and you try bundling your coaching sessions with a resume template, a subscription to your career support online community, or a webinar on how to ace job interviews.

Simply choose the product type, enter the names, and set the prices for each item to create a compelling bundle that resonates with your audience.

Analyze your promotion

Now that you’ve built your bundle, it’s time to customize your promotion by setting the discount percentage. You can optimize your offerings and achieve maximum sales potential by adjusting the bundle discount to different percentages. Try out a few!

Build Your Promotion


After you’ve set up your bundle and discounts, here’s where you see the potential outcomes. Check out the charts below to see your estimated results. Feel free to continue adjusting bundles, prices, and discounts to optimize your offerings and achieve maximum sales potential.

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Smart Discounting for Higher Revenue

Interpreting the results

The bar on the right side shows your order value increase if you bundle your flagship offering with discounts vs. if you sell it as is on the left side. Click “See Detailed Results” to view your average order value increase and see the chart numbers broken down further.

Not quite sold on promotions?

Offering discounts doesn't mean undervaluing your work. By bundling add-ons during peak seasons, you can meet customer expectations and increase your average order value. Remember, discounts should boost, not lower, your revenue—an alert will notify you if your discount reduces order value.

Average Order Value

See Detailed Results

Ready to turn your bundle into reality? Start your free 14-day Thinkific trial today. Our Start plan gives you everything you need to launch, including product bundles, memberships, and payment plans. Want to boost sales even more? Upgrade to Grow and unlock advanced features like after-purchase flows and gifting. Don’t wait – start building your profitable learning business now.

Start Trial

Build your campaign with these AI Prompt Generators

Generate powerful AI prompts for your campaign content strategy.This tool helps you create detailed prompts for AI assistants (like ChatGPT or Claude) tailored to your specific needs.

Just input your requirements, generate the prompt, and watch your content strategy come to life.