Ready to launch or scale your coaching business in 2025? Digital tools will be your saving grace to help you land more coaching clients faster, and more affordably.
The first stop for any coaching business that is going digital is a landing page that will attract and convert new clients for you. All you need to do is set up the landing page, push some website traffic to it, and be ready to take on those new clients! Ready to get started?
If you already know what you’re looking for, jump to it here:
Table of contents
- Why do coaching businesses need a landing page?
- 8 Real examples of coaching landing pages to inspire you
- Tips for building a high-converting landing page
- How to start building your coaching landing page
Why do coaching businesses need a landing page?
A landing page is a part of your coaching website where potential future coaching clients can come learn about your services prior to booking their first consultation business with you.
It also allows you to:
- Provide an introduction about yourself or your company
- List services or products (including digital products) that you offer
- Collect contact information from potential clients
- Run marketing campaigns or promotional offers at scale
- Target a broader geographical area at a low cost
8 Real examples of coaching landing pages to inspire you
There is no need to fret about how to design a coaching landing page that will earn you plenty of new business. There are already a ton of great examples from real coaching businesses that you can use as inspiration. Check out these examples and our notes on why we think they’re so great.
The MAP Coaching Institute offers training for the MAP method, which stands for “Make Anything Possible.” This coaching landing page is accommodating multiple courses for a variety of practitioners who all work with the same methodology.
What makes it great?
- Easy to see offers. They have a single landing page that showcases all programs offered through the organization, making it simple for future clients to see what is available.
- Varying calls-to-action (CTAs). Mixing up the call-to-action buttons can support A/B testing and provides the ability for users to express interest in different ways. Not every CTA needs to require a sign-up or conversion!
- Includes FAQs. Adding the Frequently Asked Questions (FAQs) allows the organization to address these concerns at scale, meaning they likely won’t have to answer each one via email or phone. This frees up the team to spend more time coaching.
The Pacific Life Coaching business, led by Amber Rosenberg, offers several different coaching and consultative services including career coaching, life coaching, executive coaching, and work/life balance coaching for new mothers.
What makes it great?
- Pushing a clear value for each audience. Executive coaching and new motherhood coaching are very different, so it’s great to see Amber offering different services that support the unique challenges of each group.
- Celebrating her expertise. Amber has won several awards in her field and has collected valuable testimonials from happy clients. Make sure to show this off so that future clients can see!
- Offering multiple conversion tactics. While you don’t want to offer too many conversion channels that it is hard to keep track of new leads, Amber has provided some flexibility to new clients by allowing them to either email or phone to book an initial consultation. Her complimentary consultation offers a first chance to see if there is a good fit between coach and client.
Eliana Goldstein has perfectly defined her niche as career coaching for millennials. While all of her messaging and branding is definitely appealing to her target audience, she also has a few other great details incorporated into her site to make it stand out.
What makes it great?
- Very obvious call-to-action button. There is no need to doubt the best way to get in contact with Eliana’s team! The big, bold CTA makes it easy to get connected. Using the words “Let’s work together” also sounds productive, which is a great start to any coaching relationship.
- Displays her methods. There are three coaching methods that Eliana promotes, including 1-1 coaching, courses, and speaking opportunities. This allows website viewers to know what is available and connect to the right option from the start.
- Focus on value-driven messaging. Rather than explaining only what she does, she explains a lot about why she does it. She also communicates the real benefits that her clients have, which is what really sells people.
The Positive Coaching Alliance empowers anyone to become better at coaching sports, whether you’re taking it seriously as your career or you’re just helping out with an after school sports program. There are many affordable online learning options available on their courses page.
What makes it great?
- Market-place style view of course offerings. Keeping it simple to compare and purchase courses will drastically help with conversions. Being transparent with pricing also enables clients to purchase courses on their own without needing to email or phone in for extra information.
- Makes it easy to know what to expect. The landing page describes that all courses are self-paced and take approximately 60-minutes to complete. It also shares that all courses are developed based on research & science. All of this knowledge is great for empowering the buyer!
The Value of a Health Coach on a Collaborative Care Team is one of several courses provided by the Functional Medicine Coaching Academy. This is your reminder that coaching landing pages can focus on both the business as a whole, or on an individual coaching offering. In this case, we’re looking at a landing page for just the individual course.
What makes it great?
- Instructor introduction. This is a great way for future students to get to know who you or the other coach is going to be, which helps them understand early if it will be a good fit.
- Focuses on priority content. While this page could have added a lot of other information about other courses or details about the academy that created the coaching course, it’s a great example of keeping things simple so that viewers focus on just the elements that matter. This helps grow conversion rates!
This coaching landing page is for LPS Athletic, a US-based online sports coaching platform that allows athletes to connect with improvement programs from anywhere in the world. The wider site has a lot of education materials, including resources for both athletes and coaches.
What makes it great?
- Catchy, modern header image. Having a clean and sharp image banner with a bold headline at the very top of the landing page helps to engage viewers right away. This also helps make your site look more professional, which gives your brand a high-quality feel. Brand reputation is built in the details!
- Simple value proposition. There are four key benefits shared close to the top of the page. Having them close to the top ensures that they are noticed, just in case the viewer doesn’t scroll all the way to the bottom of the page.
- Clear outline of expectations. The section with the “how,” “where,” “what,” “why,” “when,” and “who,” is very informative. Giving future coaching clients the answers they need early ensures that they can book your services with confidence.
Krista Roesler offers a variety of virtual life coaching services and has landing pages for each individual workshop or class offering, like this one for her Anger Management Group.
What makes it great?
- Branding matches the services. It would not make sense to offer life coaching or anger management services that had dark, moody colors. The choice to have light colored branding feels intentional, soothing, and motivating for future clients.
- Obvious & simple conversion channel. A form is a perfect tool for collecting leads because everyone knows how to use it. As a best practice, don’t ask for too many fields in a form or you may risk losing leads from the people that don’t want to fill out too much information too early. A simple collection of names and email addresses is enough.
The Virtual Executive Coaching program offered by IMD is more geared for senior employees in large organizations, whereas many others on this list were good examples of coaching landing pages geared to individuals for personal needs.
What makes it great?
- Modern, clean feel. Bright colors, crisp images, and use of animations to help catch attention are all ways to show off high-quality branding. When branding is professional and clean, leads will feel inclined to trust you more and to spend more money on your services.
- Includes testimonials. You never want to forget about promoting your current expertise and success. Ask past or current coaching clients if they are willing to share a positive review or story that you can use on your site.
- Added resources for cold leads. Cold leads are people that come to your website but aren’t ready to book the initial consultation with you yet. It’s nice to see the articles in the “Coaching Corner” at the bottom of the website to nurture these leads. Providing learning materials before the first call can prove your knowledge early, and help land that first meeting.
Tips for building a high-converting landing page
Feeling inspired?
Before you start getting too into the weeds on building your coaching landing page, consider some of these helpful tips that will ensure you maximize your traffic flow to get as many conversions as possible.
Relentlessly prioritize your content
Your website visitors will have a lot to learn about your business if they are completely new to your brand. Prioritize the top two or three things that they absolutely must know about your coaching services and leave the rest as information that they can learn on an introduction call with you.
Minimizing how much information you put on the website ensures that you are not overwhelming new prospects with too much text. Telling them to learn more by booking a consultation with you also gives your prospects a reason to convert!
Maintain a fast loading speed
The goal is for your webpage to load in under 1 second.
The loading speed of a website ensures that new viewers can get to your page quickly, view the content, and convert.
If future customers cannot see your page, there is no chance they will ever convert. This also contributes to a high website bounce rate, which means your viewer left the page before they even saw it.
Videos, images, or other media that takes up a lot of bandwidth can slow down your page loading speed. Opt to embed videos, link out to other platforms like YouTube, or use smaller file types (like .webp for images) that won’t slow you down.
Build for mobile
Most of your future coaching clients are likely viewing your page through mobile. This is especially true if you brought them to the landing page via a mobile-based marketing effort like paid advertisements on social media or an email newsletter.
Since different devices have different screen sizes and layouts, there are small design changes that need to happen so that all of your content looks nicely presented on a mobile phone, tablet, and laptop. Check out this guide if you need help determining how to make your site as mobile-friendly as possible.
Test your conversion funnels
Of course, if you’re bringing traffic to your website, you’ll want some way for that traffic to convert into coaching clients. Choose conversion channels like forms or meeting booking tools that collect contact information right away. This enables you to follow up with leads in case you lose contact at some point.
Make sure to test these channels by submitting your own information through them, or asking friends/family/employees to submit information through the channels. Check to see if emails or calendar events are sent correctly. And finally, monitor the communications that the prospective coaching client receives to ensure they are getting helpful messages about what to expect next from you.
How to start building your coaching landing page
Now that you’re completely equipped with real examples and tips for how to build a successful coaching landing page, it’s time to actually start the building! While there are many website builder tools out there, you’ll want to keep an eye out for ones that are compatible with your other coaching tools.
Thinkific combines coaching tools like student management, resource distribution, and community networks with marketing tools like landing page builders and email automation. Give it a try for free here!
