- Email marketing has an overall ROI of 4,200%
- Automated emails can generate 320% more revenue over unautomated emails
- 60% of consumers report having made a purchase as a result of a promotional email
Clearly, email marketing is very important and effective for businesses. But, it can seem daunting to set up – especially if you’re only one person running your whole online education business.
We’ve made it easier to reap the benefits of email marketing with our new email marketing and automation capabilities. Read on to see how you can transform your audience into customers with email —no marketing expertise required.
What does the new email marketing feature do?
The new features connect your leads in Thinkific to your emails and email sequences. You can now set up a series of emails to send to your leads (emails you’ve collected potential students) in order to convert them to a sale. These can be scheduled and setup in advance so they send automatically.
So for example, imagine you had a downloadable template set up as a digital download on Thinkific for free. This template’s purpose is to gather email addresses from potential customers (leads). Now, once they’ve entered their email to download a template they might receive a series of emails suggesting other resources or courses to eventually make a sale. That email sequence would be set up ahead of time by you, and then sent automatically from the new email marketing tool every time you get a new lead.
What benefits can you expect from using email marketing?
1. Easy to set up (we do a bunch of the work for you)
There’s nothing worse than staring at a blank page with no idea of what you should write. We eliminate that with AI-supported email templates, so you don’t have to do it all yourself. That means design, copy, and setup are all supported by us. You don’t have to be an expert copywriter or designer to send professional and personalized emails.
Read more: 35 Best Email Marketing Ideas
2. Take the guesswork out of marketing and selling
We’ve created pre-built (but customizable) email sequences to help nurture, convert, and upsell your audience. We also make it easy to test different copy, email subject lines, and calls to action with the help of AI so you can test out different options to see what resonates best with your audience.
3. Increase efficiency by having everything in one platform (no more hopping back and forth)
You can now manage all your leads and contacts within Thinkific, so there’s no need to jump between Thinkific and other email marketing platforms – potentially losing contacts in the process. Eliminate all potential wasted time and extra work by managing and emailing your audience on one platform.
Ready to try out Email Marketing?
Learn more about email marketing here.
If you have a Thinkific account already:
Follow the step by step instructions here for how to get started!
If you don’t have a Thinkific account yet:
Sign up here to get access to email marketing (you can try it out first with a 14-day trial).
