Selling digital life coaching products can help you bring passive income and reach a wider target audience!
Having a purpose is profitable. Why?
For organizations, engaged teams were 21% more profitable than teams that weren’t engaged. Creating an engaged team means having members who are focused, motivated, and feel like they are contributing to a valuable purpose.
As teams figure out how to continue operating in the remote world, managers are starting to consider how to keep their team members engaged and motivated. That’s where life coaching can come in and provide digital coaching products to help team members meet new personal goals and develop a new feeling of purpose (therefore, driving business revenue!)
What Does a Life Coach Do?
A life coach is a type of wellness professional who helps people understand and organize their goals in their life. These goals may touch on various aspects of life such as one’s personal health, career, family, friends, self image, hobbies, or skills development. Working with a life coach can enable you to clearly map out what you want your future self to look like in physical, emotional, and mental aspects. Not only can they help you envision your dreams, but they can also work with you on building a personalized step-by-step plan for success.
In an organization, a life coach can help top executives to better strategize, enable them to better retain talent, and increase their charisma which is important in business negotiations and motivating teams. In fact, formally training executive leaders through life coaching has been proved to bring a 600% return on investment!
Benefits of Selling Life Coaching Products
Earn Passive Income
Passive income is money that is earned without doing the hard work. In other words, you can create a project that will easily run on its own to bring income while you can actively work on other activities, rest, or travel the world! Passive income streams are vital to life coaches because more and more businesses are looking to train their executive leaders quickly.
You can spend time building your digital products just once and then allow your products to practically sell themselves as leaders seek out advice to organize their goals and development.
Develop Thought Leadership
Through your digital products, you can integrate thought leadership. Think of topics that you have a unique take on. Perhaps you have experience in a niche industry or you are a minority in your line of work and you have great advice to share. Find an angle that can help leaders differentiate you over another life coach for more specific coaching advice.
Reach a Wider Audience
Working with digital products enables life coaches to work with more clients at once, generate thought leadership messaging on a wider scale, and enable you to work from anywhere much more efficiently. Selling digitally enables you to reach more people at once and allows you to leverage tools such as advertising, SEO, and even social media marketing.
By selling your products through platforms such as Thinkific, you limit how much time you need to spend maintaining your products or packages. Instead, you can focus on getting inspired for new ideas or products to continue growing your personal brand and passive income.
Clients can Filter and Download Resources
Selling digital products is not just beneficial for you – it’s also helpful to your clients! When clients are searching across products, they have an opportunity to read product descriptions, filter for specific topics and even download resources after purchase. These features enable more sales as clients have better access to targeted resources that will specifically meet their needs.
11 Types of Digital Life Coach Products to Sell
Worksheets can be made in a lot of different formats and can be as short or as long as you’d like. Some types of worksheets may be valuable to help guide a thinking process while another might ask the client to visually draw what they are looking for. Through worksheets you can target both logical and creative elements of life coaching.
In life coaching products, checklists are among one of the most popular. Try creating checklists that are very specific and targeted to different client types that you might have. For example, rather than a checklist of qualities that every relationship should have, try making multiple checklists that account for different qualities in relationships of different lengths (ie. an early relationship likely has different “green flags” than a long-term relationship).
Templates are really great when working with new clients who aren’t quite sure where to get started. Especially when working virtually with your clients, templates also provide a way to physically map out what their ideal growth journey looks like. With templates, you can include a mix of other elements such as checklists, drawing areas, suggested readings, or other content.
Team Exercise Plans
If you work with corporations or teams, this one is for you. Team exercise plans are great materials that you can sell to HR professionals and team managers to help build team alignment and collaboration. You might even try packaging team exercise plans into 12-packs so that they can try one each month!
Roleplay scenarios are great for your clients that have been working with you for a long time and are looking for something more advanced to understand their goals on a deeper level. Alternatively, you may consider selling roleplay scenarios to your clients who are struggling to understand what their goals are even on a high-level. Running through a roleplay with someone else in their life may help them clarify what it is that they are looking to achieve. Finally, roleplays can also help guide clients through a difficult conversation with someone in their life.
The great thing about videos is that they can be made in so many styles to accommodate almost any type of client. You can also add subtitles and transcripts for accessibility to a wider audience who may have issues with hearing. As well, videos are great for organizations that want to offer training to multiple members of their team at once.
Providing readings is a great way to recommend other sources that could help the client in their journey. You may choose to refer clients to read books, peer reviewed research, journal articles, or an alternative media stream. Additional reading lists can be good on their own, but are also a great add-on to other digital products.
If you are a physiotherapist, fitness trainer, or you just love helping your clients incorporate fitness into their everyday routine, you should definitely consider selling exercise plans. You can reach a more targeted audience by selling more specific plans that target specific areas of your body (ie. core) or plans that help treat a specific condition (ie. postnatal workouts, exercising with arthritis, healing a shoulder injury). With exercise plans, you want to ensure that you have proper sports therapy training to be confident that the workouts you recommend are suitable for the audience that will likely end up using them.
Many life coaches and dietitians will work with clients who are counting calories to gain/lose weight. Calorie counters can be built out worksheet style for clients who want to print and physically write about their intake. Alternatively, you can leverage a digital app to count calories and provide supporting resources throughout their journey.
Examples, Stories and Anecdotes
Case studies, testimonials and stories are great ways to captivate an audience. While case studies can be used to gain more clients, another type of case study can also look at situations for problem-solving. The second type of case study is great for helping individuals or teams understand an issue and answer questions about the solution.
A big part of life coaching is journaling! Tracking what is working and what isn’t can help your clients to reflect and optimize their day-to-day routines. Journaling can also help clients envision their end goal and current progress to keep them motivated. Providing a series of prompts to start journaling is great for clients that are new to the journaling process and aren’t sure how to start writing about their day-to-day life. You may even choose to add multiple reflection questions each day (one positive and lighter, and one a bit deeper) to help clients think critically about how they are adapting to achieve their dreams.
2 Life Coaching Product Examples
Core Values Worksheet
This worksheet is for new clients who are just beginning to reflect on who they are and where they want to be in life. A first place to start is by understanding their core values. This multi-sheet worksheet package can include:
- A list of 40+ values that someone could have with instructions for the client to circle ones they relate to
- An optional space for adding other values not mentioned
- Several pages of questions about their values with space for them to brainstorm and take notes
- A small additional readings section that links to other recommended resources (ie. books, articles)
The Savings Goal Excel Template
This template can be further customized to suit short-term vs. long-term financial goals. The package can include a template of a budget in Excel with formulas and graphs integrated to auto-calculate savings progress. Clients can add their savings goals, track & visualize progress, and take journaling notes about challenges and small wins along the way. You may even choose to add a “savings goal” calculator that helps them determine how much money they will need to save for their goal (ie. downpayment on a house or savings for a rainy day).
Life coaching is in high demand, especially as people start thinking of how to get back on track following the pandemic lockdowns. Now is an ideal time to start putting your thought leadership into a passive income stream that can support both you and all of your new clients for a long-time to come! Start for free with Thinkific to see how you can begin your journey as a virtual life coach!
Start for free with Thinkific to see how you can begin your journey as a virtual life coach!
Use Thinkific to make a bigger impact on your clients and earn more revenue — without trading your time for money.