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Specificity gives your business the flexibility to cater to your customers’ needs and desires. Commit to learning more about who they are as people. Target visitors based on their lifestyles, not demographics.Neil Patel

Gathering, organizing, and understanding your student data helps you optimize your course business. It allows you to understand your students’ behaviour, which fuels course improvement, marketing strategies, and student support systems.

Here are the analytics apps currently in the Thinkific App Store.

Analytics Apps

  1. Segment
  2. Mixpanel
  3. Facebook Pixel
  4. Google Analytics
  5. Sumo
  6. Wizebank


Connect Segment

Clean, collect, and control your customer data.

From marketing to analytics, bring all of you data into one place for real-time, accessible insights into your customers.

This is for you if...
  • You need advanced data aggregation
  • You are scaling your business
  • You are refining your courses and your marketing
It helps you...
  • Unify your customer data across platforms and channels
  • Create personalized student experiences
  • Optimize your offers based on the likelihood that someone will buy


Connect Mixpanel

Analyze the actions people take within your Thinkific site.

Get more detailed information about what users are doing within your course to make more data-driven decisions for your online business.

This is for you if...
  • You're a total data geek
  • You need comprehensive web and mobile data
  • You want to track student details, like when they played a video or answered a quiz
It helps you...
  • Measure and track actions students take
  • Improve the student experience with data insights
  • Track behaviour data in real-time
Facebook Pixel

Facebook Pixel

Connect Facebook Pixel

Track analytics, purchases, and campaigns created with Facebook.

Monitor actions on your Thinkific site, build audiences and optimize ads based on collected data.

This is for you if...
  • You want smarter Facebook campaigns
  • You're looking to integrate Facebook and Thinkific audience data
It helps you...
  • Track Facebook Ad conversions
  • Build your audience
  • Optimize ads based on collected data
Google Analytics

Google Analytics

Connect GA

Understand your customer data and gain valuable insights.

Better understand your students’ behavior and make more data-driven decisions to grow your online course business.

This is for you if...
  • You use Google Analytics to track your website traffic
  • Your business is already setup on the Google Suite
  • You want to learn more about your students and site visitors
It helps you...
  • Understand how your students are engaging with your site
  • Leverage detailed reporting tools and data analysis
  • Expand your options with Google's advertising and publisher products


Connect Sumo

Easily customize your lead capture experience to increase web traffic.

Access tools that help convert website leads and take your business to the next level.

This is for you if...
  • Your sales pipeline is drying up
  • You need to grow your email list
  • You want to increase social shares
It helps you...
  • Grow and nurture your email list with email capture
  • Increase sales of your courses
  • Convert site visitors into customers


Connect Wizebank

Track student performance and get the insights you need to grow your e-learning business.

With one-click integrations to all your favorite tools, Wizebank gives you everything you need to scale with ease.

This is for you if...
  • You are outgrowing spreadsheets
  • You want an analytics tool built for course creators
  • You prefer to centralize analytics for all of your tools
It helps you...
  • See how you stack up against other course creators
  • Analyze your sales funnels
  • Improve sales conversions

There you have it! We hope you found the right app to manage student data in a way that works for your business. If not, stay tuned! The Thinkific App Store is growing, and more apps are on the way. Request an app»

Feeling social? Share your course building creativity with the community! Tell us what apps you’ve connected and how you’re using them to generate more enrolments.

Next up in this series: we introduce you to some powerful email automation apps!