Everything you need to create and launch courses on your own site

Start with our Forever Free Plan. No credit card required.

Course Creation

Launch your site in minutes

Enjoy a smooth start with a platform simple enough to launch a course quickly, and yet powerful enough for the most demanding online schools.

Build rich multimedia courses from virtually any type of content

You’ll love how your course looks on Thinkific. Full support for video, audio, PDF, text, HTML, voice over slide presentations, surveys, quizzes, and downloadable attachments alongside 3rd party content tools like Articulate, Captivate, Typeform, Google Docs, and more.

Voice over slide tool

Easily create course content with our built in voice over slide tool. Record audio narration for your slide presentations, including PowerPoint and Keynote.

Video & content hosting

Eliminate the hassle of external hosting with included fast, reliable hosting for your video and course content.

Import your courses easily

Import existing content quickly with our intuitive drag and drop course builder.

No design or technical experience required

We take care of the technology so you can get back to teaching.

Retain ownership over your content

Grow your brand, not ours. You always own your content & student data.

Sales & Marketing

Instant access to your funds

Your students pay you, not us. Purchases are immediately deposited into your merchant account, with fast transfers to your bank.

Start selling immediately

There are no roadblocks to making your first sale with fully integrated, secure e-commerce.

Schedule content over time

Drip release lets you set content to slowly release over time with evergreen (based on a student’s individual sign-up date) and cohort-based (fixed date) schedules to keep students coming back.

Deep integration with marketing tools

Create highly targeted campaigns and automate emails to the right people at the right time with marketing and email integrations.

Free, paid & subscription courses

Deliver free courses, or generate revenue with paid and monthly subscription based purchase options.

Free trial courses

Gather visitor leads and increase purchase conversions with easy to configure free trials.

Advanced upselling & bundles

Create powerful upsell offers including site-wide subscriptions, add-ons, or non-course items like consulting time.

Multiple payment methods & currencies

Setup your Stripe account in seconds for the safest and most customer-friendly checkout in over 130 currencies, or add an instant Paypal checkout option for countries without Stripe access.

Coupons & promotions

Design promotions to grow your audience and increase sales. Configure % or $ based discounts, set quantities, expiry dates, and choose which products your coupons can be used towards.

Sales tracking & conversion pixel support

Improve marketing campaign effectiveness with tracking, including support for Google Adwords, Facebook & social ads, and retargeting campaigns.

Affiliate program

Expand your sales team with our affiliate program, including customized commission rates for each affiliate and fully automated tracking and reporting.

Offer Payment Plans

Sell your course with payments spread out over multiple months for maximum conversions and flexibility.

Design & Customization

Custom domains

Personalize your included URL (mycourse.thinkific.com), or use your own custom domain (learn.mydomain.com or www.mydomain.com).

Brand your site

Customize your logo, banners, and color scheme for a beautiful, integrated brand experience.

Advanced CSS/HTML editing

Take full control over the look of your site with access to the CSS, HTML and variables.

Complete course catalog

Direct students to individual courses, or to your complete, categorized course catalog for a full online school experience.

Landing pages

Choose from included landing page options with clear calls to action and optional promotional videos, or use your own landing page to maximize purchase conversions.


Build community

Engage students with interactive in-course discussion. Choose from built-in, Disqus, or 3rd party discussion tools.

Certificates of Completion

Reward your students with automated certificates based on successful course completion and minimum passing grades.

Courses that match your teaching style

Create self directed, scheduled group, and even hybrid classes with online and offline course components to completely match your teaching style and course design.

Multiple Instructor Support

Display different instructor profiles for sites with many courses, and setup course administrators to create and edit course content.

Customized student emails

Develop relationships and trust with customized welcome and course completion emails.

Student assessments

Track student outcomes with graded quizzes, and collect assignments and student feedback with included survey tools.

Multiple instructor support

Go big with your online school. Create individual instructor profiles for multi-course sites.

Student progress tracking

Monitor individual & group completion rates to identify opportunities for course updates, and students who need extra support.

Student Experience

Industry leading completion rates

Conventional online courses often suffer from low completion rates. Thinkific’s user focused design leads to completion rates frequently above 90%.

Rich student environment

Enhance your learner’s experience with a platform designed for students. Includes clear student progress indicators, unlimited replays of course material, and flexible video playback control features.

Easy course navigation

Our clear curriculum forward navigation supports student progress through individual chapters and lessons.

Resume on any device

Students resume learning exactly where they left off, including mid-video, on their mobile, tablet, laptop or any device.

Choose your site language

Go global. Change your site to the language of your choice with a single click.

Optimized for all devices

Impress your students with a fully mobile responsive site designed for learning on the go.

Site Administration

Fully managed student administration

Save your time, we take care of it. Student purchases, receipts, enrollments/course access, password resets, and notifications are all fully automated.

Site monitoring dashboard

Stay informed of new enrollments, sales, and student progress with your site overview dashboard.

Own & export your data

Your site, your data. Export your orders, student contacts, and progress data at any time.

Detailed analytics & reporting

Insightful information on your sales and students gives you the detail you need to improve your content and optimize marketing efforts. Built in analytics as well as integrated analytics via Mixpanel, Google Analytics, and Segment.io integrations.

Private courses

Create invitation only courses or close off courses to new enrollments with private classes.

Manual enrollments & updates

Need more control? Manually enroll or remove students, extend expiry dates, or update student login details with ease.



Offer students a seamless single sign on with your existing system using JSON web tokens (JWT).

Javascript tracking

Add your own javascript for advanced integrations and tracking capabilities.

Search engine optimization

SEO-friendly URLs and meta tag keywords offer increased course page optimization.

Public API Access

The Thinkific RESTful API allows developers to programatically access and manage your site, including users, enrollments, promotions, and more.


Remove Thinkific branding with optional white-label service.

Advanced integrations

Make the right choices for your business with detailed data tools. Benefit from over 600 third-party marketing, sales, support and analytics tools via Segment.io and Zapier - in addition to built-in integrations with Google Analytics, Mixpanel, Mailchimp, Aweber, Lead Dyno, SumoMe, Infusionsoft and more.

Tracking pixels

Implement retargeting campaigns or other event based marketing with tracking pixels.

Security & Support

Secure cloud hosting & daily backups

Trust that your site and contents are safe with reliable, secure cloud hosting. PCI compliant and SSL enabled.

99.9% uptime & 24/7 monitoring

Rest easy. We make sure your site is available and working optimally for you and your students.


Build trust with your audience using Thinkific’s easy, built-in SSL - all your course content is automatically served securely.

Instant access to upgrades

Never worry about missing a version. All updates are automatic, so you always have access to the latest features and updates.

Knowledge base

All the information you need is at your fingertips. Access detailed guides, videos, and find answers to all of your questions in our comprehensive support forum and training site.

Customer support

Contact our support team for knowledgeable, friendly support. We’re dedicated to your success.

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