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Course Creation

  • Full Video & Content Hosting

    Eliminate the hassle of external hosting with Thinkific's fast & reliable hosting for your video and course content.
  • Create Courses With Any Content Type

    You’ll love how your course looks on Thinkific. Full support for video, audio, PDF, text, HTML, voice over slide presentations, surveys, quizzes, and downloadable attachments alongside 3rd party content tools like Typeform, Google Docs, and more.
  • Import Existing Content

    Import existing content quickly with our intuitive drag and drop course builder.
  • Retain Ownership Over Your Content

    Grow your brand, not ours. You always own your content & student data.
  • Built-in Content Creation Tools

    Create text & html lessons, presentations, quizzes, surveys, and more directly in the system.
  • Downloadable Content

    Distribute downloadable files and assignments directly through your course.
  • Embed 3rd Party Tools And Sites

    Expand your course with externally hosted content & apps, i.e.: Google Apps & Typeform Forms.
  • Student Discussions

    Engage students and build community with interactive in-course discussion. Choose from built-in, Disqus, or 3rd party discussion tools.
  • Pass/Fail Quizzes

    Track student outcomes with graded (pass/fail) and learning (explanatory) quizzes.
  • Student Surveys

    Collect assignments and student feedback with Thinkific's survey tools.
  • Voice Over PowerPoint Presentation Tool

    Easily create course content with our built in voice over slide tool. Record audio narration for your slide presentations, including PowerPoint and Keynote.
  • Unlimited Courses

    Create & deliver an unlimited number of courses.
  • Host Storyline, Captivate & More

    Support for custom uploading and hosting of advanced content & apps such as Articulate, Storyline and Captivate course content.

Sales Marketing

  • Instant Access To Your Funds

    Your students pay you, not us. Purchases are immediately deposited into your Stripe merchant account, with fast transfers to your bank.
  • Launch A Membership Site

    Use Thinkific to create your membership site or portal in addition to individual courses for your customers
  • Offer Free Trials Of Your Courses

    Gather visitor leads and increase purchase conversions with easy to configure free trial lessons within your course.
  • Javascript Tracking

    Add your own javascript for advanced integrations and tracking capabilities.
  • Order Tracking, Conversion Tracking, And Retargeting Pixel Support

    Improve marketing campaign effectiveness with tracking, including support for Google Adwords, Facebook & social ads, and retargeting campaigns with tracking pixels.
  • Search Engine Optimization (SEO)

    SEO-friendly URLs and meta tag keywords offer increased course page optimization.
  • Multiple Payment Methods & Currencies

    Setup your Stripe account in seconds for the safest and most customer-friendly checkout in over 130 currencies, or add an instant Paypal checkout option for countries without Stripe access.
  • Basic Marketing & Email Integration

    Built-in integrations with marketing and analytics tools help you make the right choices for your business. Integrate with Mailchimp, Aweber, Mixpanel, and Google Analytics.
  • Groups

    Easily sell your courses to cohorts or organizations with Groups (limited by members within a group).
  • Bundles & Upsells

    Create powerful upsell offers including site-wide subscriptions, add-ons, or non-course items like consulting time. (Increase revenue by selling packaged course offerings, site-wide subscriptions, and non-course items- like consulting time)
  • Advanced Marketing & Email Integrations

    Advanced integration with marketing tools. Create highly targeted campaigns and automate emails to the right people at the right time with marketing and email integrations. Integrate with hundreds of third party tools with and Zapier integrations.
  • Affiliate Reporting

    Setup affiliate links and view comprehensive reports that track owed commissions.
  • Coupons & Promotions

    Design promotions to grow your audience and increase sales. Configure % or $ based discounts, set quantities, expiry dates, and choose which products your coupons can be used towards.
  • Drip (Scheduled) Content

    Drip release lets you schedule content to slowly release over time for evergreen (based on a student’s individual sign-up date) and cohort-based (fixed date) schedules to keep students coming back.
  • Additional Course Prices

    Sell your course with different price options. For example, offer your course with an of hour coaching for a different price, or sell 1 month of access for a different rate than lifetime course access.
  • Offer Payment Plans

    Be flexible by offering payment plans for your courses.
  • Direct ActiveCampaign Integration

    Create highly targeted campaigns and automate emails to the right people at the right time with ActiveCampaign.
  • Direct Infusionsoft Integration

    Accept payment through Infusionsoft, and tag users based on their enrollments & completion status.

Design Customization

  • Compatible with existing websites (Wordpress, Squarespace, Wix, Weebly, Virb etc.)

    Add courses to any existing website, including Wordpress, Squarespace, Wix, Weebly, Virb, and custom sites.
  • Customizable Course Landing Pages (Sales Pages)

    Choose from one of Thinkific's landing page options with clear calls to action and optional promotional videos, or use your own landing page to maximize purchase conversions.
  • Branded Course Catalogue

    Direct students to individual courses, or to your complete categorized course catalog for a full online school experience.
  • Custom Site Links

    Customize header links to connect to related websites.
  • Additional Pages

    Add additional customizable pages to your site. Great for things like an FAQ or About page
  • Custom Domains

    Personalize your included URL (, or use your own custom domain ( or for a completely branded student experience.
  • Advanced CSS/HTML Editing

    Take full control over the look of your site with access to CSS, HTML, and variables with the Liquid templating language.
  • White Label

    Remove Thinkific branding with optional white-label service.

Student Experience

  • Rich Student Environment

    Enhance your learner’s experience with a platform designed for students. Includes clear student progress indicators, unlimited replays of course material, and flexible video playback control features.
  • Resume On Any Device

    Students resume learning — exactly where they left off — on any device, including mobile, tablet, laptop, or desktop.
  • Optimized For All Devices

    Impress your students with a fully responsive site designed for learning on any device, including mobile, tablet, desktop and laptop.
  • Easy Course Navigation

    Our clear curriculum-forward navigation supports student progress through individual chapters and lessons.
  • Industry Leading Completion Rates

    Conventional online courses often suffer from low completion rates. Thinkific’s user focused design leads to industry leading course completion.
  • Choose your site language

    Go global. Change your site to the language of your choice with a single click.


  • Student Knowledge Assessments

    Track student outcomes with graded quizzes, and collect assignments and student feedback with included survey tools.
  • Student Progress Tracking

    Monitor individual & group completion rates to identify opportunities for course updates, and students who need extra support. View completion rates, cohorts, and individual student progress etc.
  • Deliver Evergreen Classes (Individual start dates)

    Launch courses that can be purchased at any time, with each student working through the course on their own.
  • Multiple Instructor Profiles

    Go big with your online school. Create individual instructor profiles for multi-course sites.
  • Scheduled Classes (Cohort Based-Set Start dates)

    Launch courses with a specific start date, with all students working through the course together.
  • Completion Certificates

    Reward your students with automated certificates based on successful course completion and minimum passing grades.

Site Administration

  • Site Monitoring Dashboard

    Stay informed of new enrollments, sales, and student progress with your site overview dashboard.
  • Detailed Reporting & Analytics

    Insightful information on your sales and students gives you the detail you need to improve your content and optimize marketing efforts. Built-in analytics as well as integrated analytics via Mixpanel and Google Analytics.
  • Automated Student Welcome & Completion Emails

    Develop relationships and trust with customized/automated welcome and course completion emails.
  • Student Segmentation & Exports

    Understand your data with comprehensive segmentation that enables you to sort students by course completion status, signup dates, enrollment details, and more.
  • Enroll Unlimited Number Of Students

    Enroll an unlimited number of students into your online courses.
  • Site Administrator Accounts

    Add additional site administrators to fully manage all aspects of your Thinkific site, students, and data.
  • Accept PayPal Payments

    Optionally accept PayPal for your courses.
  • Manual Student Enrollment & Updates

    Need more control? Manually enroll or remove students, extend expiry dates, or update student login details with ease.
  • Bulk Student Emailer

    Send emails to multiple students at once directly through your Thinkific dashboard. Select specific students to email or use the custom segmentation tool.
  • Multiple Course Administrator Accounts

    Configure multiple course administrator accounts to allow others to create and edit courses on your site.
  • Pay Multiple Instructors

    Track and pay multiple instructors for the sale of any course or bundle on your site with our configurable revenue sharing system.
  • Create Private Courses

    Close off courses to new enrollments with private classes.
  • Create Hidden Courses

    Create invitation only courses
  • Webhooks

    Webhooks allow developers to send Thinkific course data to any tools you want.
  • Single Sign On (SSO)

    Offer students a seamless single sign on with your existing system using JSON web tokens (JWT).
  • API

    The Thinkific API allows developers to programatically access and manage your Thinkific site.

Security Support

  • SSL

    Easy, built-in SSL means your course content is automatically served securely to your students.
  • 99.99% Uptime & 24/7 Monitoring

    Rest easy. We make sure your site is available and working optimally for you and your students.
  • Expert Customer Support

    Contact our support team for knowledgeable, friendly support. We’re dedicated to your success.
  • Comprehensive Knowledge Base

    All the information you need is at your fingertips. Access detailed guides, videos, and find answers to all of your questions in our comprehensive support forum and training site.
  • Private Instructor Community

    Join our private Facebook instructor community to connect and learn from instructors creating and launching their own online courses.
  • Secure Cloud Hosting & Daily Backups

    Trust that your site and contents are safe with reliable, secure cloud hosting. PCI compliant and SSL enabled.
  • Instant Access To Upgrades

    Never worry about missing a version. All updates are automatic, so you always have access to the latest features and updates.
  • Priority Support

    Receive top-of-queue support from our attentive support team.
  • Onboarding Call

    Kickstart your onboarding with a 30-minute call to coach you through getting setup on the platform.
  • Launch Preparedness Review

    Personalized review of your site plus a 30-minute call to check your Thinkific site settings and ensure you're ready for launch!