Scalable solutions to drive business growth

Thinkific plans give experts, academies, and companies the tools and features they need to grow their business end-to-end.

Basic

Foundational features and support for your learning business.

$49/mo

by billing annually

$36/mo

by billing annually

Basic includes:

Start

Advanced features to drive recurring revenue and scale up.

$99/mo

by billing annually

$74/mo

by billing annually

Everything in Basic, plus:

Grow

Advanced commerce features to help you sell more and professional support.

$199/mo

by billing annually

$149/mo

by billing annually

Everything in Start, plus:

All prices are in USD and charged per site with applicable taxes added at checkout.

Branded Mobile App

Launch your own branded iOS and Android apps, letting your customers learn, engage, and connect anywhere.

Activate from your Thinkific admin.

$199/mo

Learn more

Deliver courses and community in a fully branded mobile app

Increase engagement by meeting learners on their preferred channel

Reinforce brand trust with a professional, white-labeled app experience

Keep customers connected beyond the browser with seamless mobile access

Launch mobile learning without the cost or complexity of custom app development

$199

per month

All plan features

BasicStartGrowPlus
Current Students
Unique students who currently have unexpired access to at least one course on your site.
10,00010,00010,000Unlimited
Published Courses
Live courses available to learners, including free, paid, private, and hidden.
UnlimitedUnlimitedUnlimitedUnlimited
Communities
Standalone community products for member discussions, events, and spaces.
113Unlimited
Digital Downloads
Sell files like PDFs, templates, audio, or video as standalone products.
5UnlimitedUnlimitedUnlimited
Coaching and Webinars
Live digital learning products that can be offered for free or for purchase.
5UnlimitedUnlimitedUnlimited
Paid memberships
Gate courses and content behind recurring subscription plans.
Site Builder
Build branded websites and landing pages.
Landing pages
Create conversion-focused pages.
Email Automation
Manage email automation with customizable, ready-made templates and pre-built sequences.
Reporting and Analytics
Track learner progress, engagement, and revenue with built-in reports.
Instant access to your revenue
Receive payouts immediately after a successful purchase.
Product bundles
Sell multiple products together as a single offer.
SCORM compliant
Import and deliver SCORM-compliant content into Thinkific.
Support level
Access technical assistance via email, chat, or phone.
Email and chatEmail and chatPhone and priority emailDedicated Customer Success Team
BasicStartGrowPlus
Published CoursesUnlimitedUnlimitedUnlimitedUnlimited
Drag-and-drop course builder
Build courses visually, using lessons, chapters and media types.
Create free, paid, and time-limited courses
On-demand courses
Learners access content anytime at their own pace.
Create private and hidden courses
Restrict course access and keep content off public listings.
Scheduled content
Release lessons over time using drip schedules.
Completion certificates
Automatically issue certificates when learners complete requirements.
Assignments
Collect learner submissions for review or feedback.
Course compliance tools
Prevent students from skipping content by requiring video or lesson completion.
In-course discussions
Enable learner conversations directly within lessons.
Quizzes
Quizzes
Exams
Deliver an advanced exam environment with the Brillium integration.
Zoom Meetings and Webinars
Increase engagement by adding live Zoom lessons to your course.
Multimedia content
Deliver externally hosted content and interactive content in your courses.
BasicStartGrowPlus
Number of Communities
Total community products you can create and manage.
113Unlimited
Number of Spaces
Topic-based areas within a community for posts and events.
51020Unlimited
Live Events within Communities
Increase engagement by creating and managing live events in your community.
5UnlimitedUnlimitedUnlimited
Paid memberships
Charge recurring fees for community access.
Bundle with courses
Include community access with course purchases.
Threaded replies and mentions
Organize conversations with replies and @mentions.
User profiles
Members create profiles showing activity and participation.
Community notifications
Notify members about replies, mentions, and announcements.
BasicStartGrowPlus
Email Automation
Manage email automation with customizable, ready-made templates and pre-built sequences.
Landing Pages
Create conversion-focused pages for courses, bundles, and memberships
Site builder
Build branded websites and landing pages on your custom domain.
Advanced CSS/HTML editing
Customize your site’s appearance with direct access to CSS and HTML for deeper design control.
Connect your existing website
Use Thinkific for learning products while keeping your main website hosted elsewhere.
Custom domain
Host your Thinkific site on your own branded domain instead of a Thinkific subdomain.
Remove Thinkific branding
Present a fully white-labeled experience without Thinkific logos or references.
Members-only website section
Create gated pages accessible only to logged-in learners or members.
Analytics Integrations
Connect tools like Google Analytics, Meta Pixel, and other tracking platforms.
Basic Reporting
See key performance metrics for your site in one simple dashboard.
Reporting and Analytics
Track revenue and learner behaviour to improve sales and content decisions.
Advanced Reporting and Analytics
Create fully customized dashboards for deeper, more powerful insights into your business.
BasicStartGrowPlus
TCommerce
Thinkific’s native checkout and payment infrastructure that helps you sell more.
Order bumps
Offer add-ons during checkout to increase order value.
Gifting
Allow customers to purchase products as gifts.
Group Orders
Sell bulk access for teams or organizations.
Abandoned Cart
Recover incomplete purchases with automated emails.
Flexible student payment options
Flexible student payment options
Payment plans
Support multiple payment methods.
Access to your revenue
No extra hold period by Thinkific.
Accept PayPal payments
Let customers pay using PayPal.
Additional pricing
Offer multiple pricing options for the same product.
Offer free trials
Offer free trials
Coupons and promotions
Coupons and promotions
Product bundles
Product bundles
After purchase flows
After purchase flows
Affiliate reporting
Track affiliate sales and commissions.
Thinkific Analytics
Built-in analytics for revenue and learner behavior.
BasicStartGrowPlus
Bulk import and student enrolment
Enroll large groups of learners via CSV upload.
Manual student enrolment
Enroll learners individually without checkout.
Video and content hosting
Securely host videos and files on Thinkific.
Site Administrator accounts
Full access to manage site settings and users. The number of Site Admins includes the Site Owner.
112As needed
Course Administrator accounts
Limited admin access for specific courses.
25Unlimited
Group Analyst accounts
Read-only access to group-level reporting.
3Unlimited
Marketing analytics integrations
Connect third-party tools to track campaigns.
Thinkific App Store
Extend Thinkific with third-party apps.
Zapier actions
Trigger workflows in other tools from Thinkific events.
Zapier triggers
Send Thinkific data to external platforms automatically and trigger workflows in other tools from Thinkific events
Share revenue with partners
Split revenue with instructors or partners.
13Unlimited
Standard API and webhooks
Build custom integrations using APIs and webhooks.
Single sign on (SSO)
Let learners log in using external credentials.
Plus Portal
Manage multiple branded sites from one admin area.
BasicStartGrowPlus
99.5% uptime and 24/7 monitoring
Reliable infrastructure monitored around the clock.
SSL
Encrypt data and transactions across your site.
Support level
Defines support access, channels, and response times.
Email and chatEmail and chatPhone and priority chatDedicated Customer Success Team
Comprehensive knowledge base
Access guides, documentation, and troubleshooting help.
Access to Thinkific Academy remo
Get access to expert-led courses and proven strategies designed to help you launch, sell, and grow your learning business quickly and efficiently.
Advanced password complexity
Stronger password rules for improved security.
Launch preparedness review
Expert review to ensure launch readiness.
Dedicated sandbox site
Test changes in a separate environment without affecting live users.
Service Level Agreement (SLA) 99.5%
Guaranteed uptime backed by a formal SLA.
Master Services Agreement (MSA)
Enterprise agreement outlining terms and responsibilities.

“Thinkific offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”

Chief Marketing Officer

Frequently asked questions

Thinkific serves 35,000 customers in more than 100 countries across the world and spanning a multitude of industries, from farming to finance, personal training to high tech. Those customers have earned $3.7 billion on the platform and have impacted 214 million learners with their courses, communities, and content. 

Our platform supports businesses of all stages but is built to scale alongside you. It’s straightforward and AI-enable so anyone can use it and launch quickly, but it also offers advanced features, powerful integrations, and award-winning support required by larger organizations.

Thinkific’s top-earning customers typically fall into three different categories:

  • Subject matter experts, typically looking to expand their revenue streams or move beyond the earning limits of their own working hours
  • Academies or professional training businesses seeking a powerful solution to help them scale and manage a high volume of customers
  • Companies, large often market-defining businesses that are looking to grow and/or diversify their revenue while reducing churn with online learning

Don’t see yourself in those three categories? We probably still have a solution that’s right for your business. Book a demo today.

No, instead, you can explore the whole platform with a 30-day free trial. Build courses, host communities and test all the AI tools for a full month before you pay a cent.

Thinkific is an online learning commerce platform for businesses to create and sell courses, communities, memberships, digital downloads, coaching, webinars, and other digital learning products.

Sell to both consumers and other businesses (B2B and B2C) using intuitive, easy-to-use tools and AI assistance. With Thinkific’s features, design an engaging, customized learning experience, manage students, track progress, and handle payments and selling, all in one place.

Thinkific was designed to get your business up and running without any advanced technical experience.

You don’t need to be a developer to build your site and online courses.

With AI tools like the Course Outline Generator, onboarding prompts, and step-by-step guidance, create and launch your online learning business quickly.

And because every account starts with a 30-day free trial, you can build your first course risk-free.

Yes. If you are on either Basic, Start, or Grow you can upgrade, downgrade or cancel at any time, including during your 30-day trial.

Yes. While Thinkific allows you to build an entire website, you can use the platform for digital learning product creation alone.

When integrating with Thinkific, you can use Thinkific as the education portion to complement your existing website, whether it’s custom built or created on a CMS like WordPress.

Either way, you’ll be able to create a fully integrated and seamless experience, from your domain and URLs to the visual branding. Your customers will see your courses, communities, and other learning products alongside your main site as one holistic ecosystem.

No, you don’t need a separate web host. If you have one, you can use Thinkific with your existing site. Otherwise, Thinkific hosts your site and even manages your payments and e-commerce, allowing you to focus on scaling your business.

Yes. Use a custom domain for your Thinkific site to align with your brand and provide a smooth experience for your audience. Connect your existing domain or purchase a new one directly through Thinkific.

Thinkific offers its own custom payment processor, Thinkific Payments. This allows you to manage payments and subscriptions, and run reports all in one place, without relying on third-party processors.

Thinkific also supports Stripe and PayPal as payment gateways. Third-party payment gateway fees will apply if you are based in select countries.

Full e-commerce payment processing is included. We accept all major credit cards with a simple and secure checkout, and you receive instant access to your funds in your account.

We provide an SSL certificate to help ensure that all your data and customer information is secure. Note: We have fees in select countries that can be avoided when using Thinkific payments. 

What’s the standard processing fees?
When using our built-in processor, Thinkific Payments, we offer pricing in line with other processors like Stripe and Paypal at 2.9%.

Are there any additional fees?
When using third-party processors like Stripe or Paypal on Thinkific, an additional third-party payment gateway fee applies and it varies per plan type. More information can be found here.

When using different payment methods that are enabled by default on TCommerce (i.e. Apple Pay and Google Pay), the transaction fees vary. More information can be found here.

Customers processing payments on Thinkific Payments will not incur a third-party payment gateway fee.

Note: Standard processing fees from Stripe and PayPal apply.

What is TCommerce and how does it help me?

TCommerce is Thinkific’s integrated payments and selling solution, powered by Thinkific Payments, designed to help you sell more and save time.

With features like:

  • Order Bumps
  • Buy Now, Pay Later options
  • Gifting
  • Group Orders
  • Automation tools like Smart Credit Card Retries
  • Incomplete Purchase Reminders (abandoned cart reminders)

TCommerce is designed to boost revenue and streamline administrative tasks with automated sales tax solutions, bookkeeping integrations, and comprehensive reporting and analytics. By using Thinkific Payments as your payment processor, get access to all the tools on TCommerce for free, allowing you to manage payments, subscriptions, and sales without relying on third-party processors.

Spaces allow you to create distinct areas within your Thinkific Community, each with its own topics and discussions. This helps you organize content, foster engagement, and build a stronger community around your courses and learning products.

We also offer exclusive areas for focused engagement called Private Spaces. These are member-only areas for cohorts, teams, or select groups to collaborate and share resources.

Yes. Thinkific supports multiple languages, allowing you to create and deliver courses in various languages to reach a global audience. Customize your site’s language settings and student communication to provide a localized experience.

Yes. SCORM is available on Thinkific’s Plus plan.

Create engaging, interactive learning experiences with games, choose-your-own-adventure paths, and simulations through SCORM courses, while seamlessly integrating your learning content onto Thinkific.

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