On Demand
Watch Peak Season Summit 2025 Replays
Peak Season Kickoff: Turn Seasonal Demand Into Profit
Kick off the day with big-picture strategies to help you win the busiest season of the year. In this keynote, Greg Smith will share insights on how to focus your efforts, maximize seasonal demand, and set your business up for lasting growth.
Hosted by Greg Smith, CEO, Thinkific.
How to Create the Perfect Peak Season Offer
Go beyond blanket discounts by combining scarcity, urgency, and value. Learn which offer types convert during peak season, how to price your offer, and what to include to maximize sales.
Hosted by Aaron Morin, Senior Manager Customer Education & Community, Thinkific.
How to Develop Your Perfect Peak Season B2B Offer
While Black Friday is consumer-focused, by November most companies have locked in their Q4 spend and are already planning for the year ahead. This session shows how to create B2B offers that match the moment — packaging solutions that speak to next year’s budgets and secure long-term value.
Hosted by Chris Ray, Managing Partner Unicrn and Zach Walker, Head of Growth, Unicrn.
How to Market and Sell Your Perfect Peak Season Offer
Email is your number one driver of holiday sales. Build your list with content and lead magnets, then run three essential automations that warm buyers up, open the cart with urgency, and close strong.
Hosted by Shiv Chibber, Education Lead, Kit, Frances Wong, Senior Product Marketing Manager, Kit, and Alicia Sanchez, Workshops Associate Producer.
How to Market and Sell Your Perfect Peak Season B2B Offer
Prioritize quality over quantity. The buying mindset in November is different for business buyers. Learn how to focus on high-fit accounts, run LinkedIn and outbound plays that resonate with budget holders, and use email templates that tie your offer directly to their forward-looking priorities.
Hosted by Chris Ray, Managing Parter, Unicrn and Zach Walker, Head of Growth, Unicrn.
Using TCommerce to Sell More During the Peak Season
Unlock TCommerce by enabling Thinkific Payments, then combine features like coupons, bundles, order bumps, gifting, abandoned cart emails, buy now pay later, digital wallets, smart retries, reviews, and one-click payment to lift conversion and AOV.
Hosted by Desiree Choquette, Senior Manager Strategic Partnerships, Thinkific, Michelle Buchnea, Sr. Product Marketing Manager, Thinkific, and Dorian Adair Commerce Success Strategist, Thinkific
Using TCommerce to Make B2B Sales Seamless
Enable Thinkific Payments to unlock TCommerce for B2B. In this session, you’ll learn how features like Group Orders, Invoicing, Seat Managers, and Custom Reporting can help you capture year-end opportunities and set the stage for 2026.
Hosted by Daniela Ochoa, Content Marketing Specialist, Thinkific, Allie Russell, Sr. Product Marketing Manager, Thinkific, and Alex Fernando Commerce Success Strategist, Thinkific.
Free resources to supercharge your offers
Download the Peak Season Resource Package
Get free templates, guides, and checklists to help you make the most of Peak Season.
