
On Demand
The Science of Persuasion: Using Behavioral Science to Boost Online Course Sales

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Building an online course is one thing — actually getting sales is a whole other story. Whether you’re a seasoned entrepreneur or new to the world of selling, this webinar will show you how to win with small changes that deliver big results without spending a dime.
Hosted by the legendary, Dr. Robert Cialdini himself, this session is a once-in-a-lifetime session you won’t want to miss.
Skyrocket your online course sales with small changes that deliver immediate, ground-breaking results.
The secret to increasing conversions can be as simple as changing just one word in your messaging.
In this webinar, Dr. Robert Cialdini is going to show you exactly how — based on decades of scientific research on what ultimately leads people to say “yes.”
Attend this session to learn how to:
- Leverage hidden triggers that lead to powerful persuasion in the digital age.
- Craft irresistibly compelling messages to market and sell your offers.
- Implement the small changes that will drive exponential revenue growth.
Plus, unlock a host of additional resources from industry leaders on how to grow and scale your online course sales, no matter where you are in your entrepreneurial journey. 📚
Leverage techniques that have grown some of the largest businesses in the world
During this results-driven webinar, Dr. Robert Cialdini will address the topic that never fails to captivate his audience — Small BIGS.
These small changes that deliver you big results have been the reason why…
- How emojis increased conversions for Royal Caribbean Cruises by 15%
- How McDonald’s increased dessert sales by 55% by adding just one word to their copy
- How adding five words to a request can boost yes’s by 100%
- How changing a single word can lead to a 150% increase in sales
…and you’ll learn exactly how to implement these same techniques into your business so you can walk away with all the skills and knowledge you need to see powerful and immediate results.
Meet your host
Affectionately known as ‘The Godfather of Influence,’ Dr. Robert Cialdini is known globally as the foundational expert on the science of influence and how to apply it ethically in business.
Trusted by the likes of Obama, Warren Buffett, Charlie Munger, and more, Dr. Robert Cialdini has helped some of the world’s leading businesses achieve unprecedented sales growth through his tried and tested, scientifically-backed principles of persuasion.
Not to mention, his New York Times best-selling books on influence and persuasion have sold more than 7 million copies in 48 different languages.
Your success story starts here. Don’t miss out on this once-in-a-lifetime opportunity to learn from the esteemed expert in the field of behavioral science. Save your seat today to unlock the boundless potential of persuasion.
“‘Influence’ by Dr. Robert Cialdini is one of the two books that made me a billionaire.”
Tobias Lütke
Founder and CEO, Shopify


“Robert Cialdini is the go-to expert in the field of influence, and his book should be on every entrepreneur’s shelf.“
Richard Branson
Entrepreneur & Founder of Virgin Group
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business — and, in many ways, how I live my life.”
Guy Kawasaki
Founder and Silicon Valley Venture Capitalist
CEO, Shopify


“I recommend inhaling anything you can get your hands on by Dr. Robert Cialdini. He is the undisputed master of all things persuasion.”
Tamsin Henderson
Owner, Copy Kooks
“Robert Cialdini has had a greater impact on my thinking than any other scientist.”
Charlie Munger
Vice Chairman, Berkshire Hathaway


“‘Influence’ is one of the best business books of all time.”
Warren Buffett
CEO, Berkshire Hathaway
“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that we can understand.”
Annie Duke
Professional Poker Champion

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