The Internet is overwhelmed with doomsday predictions of how AI will replace humans and put creators out of work. So, it’s no surprise that many of us see AI software as our enemy and want nothing to do with it.
The truth is, AI isn’t here to replace you — it lacks the ability to replicate your unique, human value (cliché but true). However, AI tools can support your creative workflow and help you deliver high-quality content to your audience faster.
In this article, we’ll show you practical ways content creators can use AI tools to speed up their creation process without sacrificing human creativity.
Your clients don’t pay you to provide programmatic responses based on large language models. Instead, they pay for your ability to empathize, provide emotional support, interpret nuance, and provide personalized advice based on your experience.
Robots can’t do any of these things yet, but they can speed up the mundane parts of your job like:
Recording and transcribing coaching sessions
Taking notes during coaching sessions is distracting. And even if you record these sessions on your phone or laptop, you’ll still need to spend time transcribing them. Say you had to transcribe a two-hour session manually; you might spend up to eight hours doing this. Think about what you could achieve if you dedicated an extra eight hours to your business weekly.
AI can help you to quickly record and transcribe your coaching sessions. For example, Otter.ai joins your virtual calls and records the conversation in real time. After the meeting, it transcribes the entire conversation, extracts key points and shares them with you as an email summary.
This way, you don’t have to watch the recording or read the transcript repeatedly. Simply analyze the key points in your Otter summary and recommend the next steps to your client.
AI can help you analyze quantitative and qualitative data from your client’s sessions, extract insights and even generate personalized recommendations based on these results. This is especially helpful when you’re onboarding clients.
For instance, you might ask a new client to take an online personality test and share the results with you. These results form the basis of your first conversation with them. You can ask specific questions based on the information they’ve already shared instead of starting the process from scratch.
Managing your online community
If you have an online community, you know how hard it is to keep things organized and engaging. You need to send welcome messages, send reminders for events, and enforce community guidelines and rules. Taking care of these things yourself takes time away from your business.
If you can’t afford to hire a community manager, you can automate some of your community management tasks with AI tools. For example, you can create a Zap for sending personalized welcome messages to new community members. Or build an AI integration that sends automated broadcast reminders for community events.
Learn more: How to become an online coach in 2023.
About 85% of respondents in an Acast survey said they have no issues with podcasters using AI to create content — as long as they use it ethically.
Source: Acast Survey
Many podcasters think AI tools will ruin their connection with their audience. But this only happens if you use AI to replace rather than enhance your creativity. Let’s look at three ways to ethically integrate AI tools into your workflow:
Brainstorm content ideas
AI can assist podcasters in generating content ideas and topics. For example, I asked ChatGPT to come up with topic ideas for a podcast show about cooking, and it provided the following information:
These topics are broad, and I will need to research further to narrow them down. Nevertheless, ChatGPT has helped me beat the creative block and come up with ideas faster.
You can use AI to quickly convert podcast episodes into different formats for multiple channels. Say you want to publish the podcast as a blog post on your website. In that case, use Rev to transcribe the audio to text, remove filler words (like erm and uh) and have a ready-to-publish piece in a few minutes.
AI tools also work well for extracting snippets from podcast videos. For example, Descript automatically adds subtitles to your video snippets, which makes your content accessible to people who are unable to hear. You can share these snippets on TikTok, Reels or LinkedIn to reach new people.
Write podcast scripts
On the days when your creative juices aren’t flowing, use paid AI writers like Jasper or Copylime to quickly come up with a podcast script. The output will be far from perfect. But it saves you from staring at a blank page for hours. Alternatively, let free LLM tools like Google Bard and ChatGPT do the work for you.
Here’s a sample podcast script from ChatGPT:
Related: ChatGPT prompts for podcasters
Generate meta content
After spending several hours producing a podcast, you may not have the mental energy to write interesting, meta content from scratch. This is where AI tools come in. They will help you come up with meta information for your podcast — such as podcast episode titles, video descriptions and alt texts for images.
For example, I asked Google Bard to give me topic ideas for a podcast about London and here’s what I got in a few seconds:
As an influencer, there is no denying that creating content can be time-consuming and exhausting. And while you love what we do, there are moments where you wish you had a little help, and that’s where AI comes into play.
Create a content calendar
A content calendar helps you create and publish content consistently. Instead of struggling to come up with ideas spontaneously, you can plan your content ahead of time, batch-create videos and schedule them for publishing across a specific period.
After brainstorming content ideas, ask Chat GPT to arrange these ideas in a table in the form of a weekly content calendar. You can tweak the output to better align with your schedule and start creating content easily.
Alternatively, ask ChatGPT to come up with topic ideas for creators in your niche. Select your preferred topics, feed them back into the AI and ask ChatGPT to create a weekly content calendar based on these topics. Here’s an example:
Prompt: I’m giving you some information. I want you to use it to create a social media calendar for me in tabular format. Do you understand?
|Introduce fashion collaboration & share behind-the-scenes footage
|Create video tutorial on styling a specific fashion trend for the summer season
|Fashion Friday: Showcase favorite outfit of the week & provide styling tips
|Share photo series highlighting favorite summer accessories & provide shopping recommendations
|Collaborate with a makeup artist to create a fashion-forward makeup look that complements your latest outfit
Learn more: How to create content that converts.
Create a media kit
Brand deals are a major monetization source for creators. But to land the lucrative ones, you need to present yourself professionally. A media kit helps you do this.
There are free media kit templates online. But if you want to create something unique, without incurring heavy financial costs, AI can help. Designs.ai can help you create eye-catching business cards, rate cards and flyers for your media kit in less than three minutes.
AI tools can produce long-form content from keywords, but it doesn’t make sense to use them this way. AI drafts still require a lot of human touch — from fact-checking to editing — to become publish-ready.
More importantly, Google still loves quality content and will penalize websites that publish boring, regurgitated articles at scale — which is basically what an unedited AI draft reads like.
Nevertheless, AI tools can help speed up your content creation and quality-check through:
After writing your content, paste it into the Frase or Clearscope editor to optimize the piece for search. Frase will show you how your article compares to existing pieces on the search engine result pages, and what you can do to improve your chances of outranking these articles for the target keyword.
Automated social media posting
With AI-powered scheduling tools like Hootsuite, Buffer, and Later, you can schedule your social media posts in advance and spend more time working on your blogging tasks.
If I had a dollar for every time I used a random stock photo for my blog post, I’d be pretty rich — I suspect you’ll be rich too.
Stock photos are bland, uninspiring and add little or no context to blog posts. This is why bloggers are turning to AI art generators like Dall-E-2 and Mid Journey to create artist-like images for their articles.
All you need to do is enter a prompt that clearly describes the image you want to create, and the art generator does the rest of the job. For example, I asked Dall-E-2 to create an image of a smiling young girl. Here’s what I got:
Learn more: ChatGPT prompts to improve your blog post production.
AI tools can help you throughout your course-generation process — from ideation to post-launch.
Create course outlines
Tools like Copylime can create content outlines from only your topic. All you need to do is enter your topic and keyword into the input bar, and the AI will suggest sections for your course.
Alternatively, you can use ChatGPT for outline generation. Similar to Copylime, input your course title into the tool and ask it to give you a breakdown of sections you must clover. You can also feed an existing into ChatGPT and ask the tool to highligh additional topics you need to cover.
Create marketing collateral
AI can speed up your marketing efforts and help you launch your course faster. AI writers like Copy.ai can assist you with creating copy for email drip campaigns, ads and your landing page.
AI tools cannot replace human creativity
Like fire, AI is a good servant but a bad master.
Despite its sophistication, AI tools need a lot of hand-holding to generate high-quality content. So, do not outsource your creativity to them.
Rather, treat these tools as inexperienced assistants. They should do the heavy lifting for repetitive tasks in your workflow, so you can focus on the creative aspects of your job that your audience cares about.
Download our AI for Creators Report for more practical tips on implementing AI in your creative workflow.
This post was originally published in July 2023. It was updated in August of 2023 with more information.