The one-link limit in your TikTok (and up until recently, Instagram) bio isn’t just annoying — it’s intentional. While these social media apps owe their success to the creators that populate them, they also don’t want users to click away from the native platform.
But if you’ve ever tried to include a website for Instagram bio, or any other social platform, then you know you need more than one link to show your audience your range of content and other offerings. That’s where a link-in-bio tool comes into play.
Whether you have multiple product launches, time-sensitive sponsored content, or a new blog post you want to promote — one link is never enough. To help your followers find what they’re looking for, it’s time to start using link-in-bio tools.
To help you find the best link-in-bio tools, here are our top recommendations broken down by key features and pricing.
Skip ahead:
- The 10 best link-in-bio tools
- Why use a link-in-bio tool?
- The top benefits of a link-in-bio tool
- Level up your link in bio!
TL;DR
Here’s an overview of some of the best link-in-bio tools on the market. Use them to turbocharge your social media link in bio — and make engaging with your audience, generating leads, and boosting sales a breeze.
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The 10 best link-in-bio tools
- The Leap
- Linktree
- Milkshake
- Lnk.Bio
- Campsite
- Link in Bio by Later
- Beacons
- Feed.link
- Sked Link
- Link in Profile
The Leap is a link-in-bio storefront made for selling digital products, with an easy-to-use, AI-powered digital product builder — all for free!
Designed with lead generation, product promotion, and sales in mind, The Leap is more than a link maker for your social platforms. It’s a link-in-bio store that helps entrepreneurs monetize their expertise easily, allowing them to sell their digital products and process payments directly through their landing page.
The Leap’s AI-powered authoring tool allows creators to bring their digital products to life easily, whether they’re looking to create mini-courses, guides, tutorials, and more. The platform’s digital product builder also makes it easier for you to create effective lead magnets, which in turn helps you grow your email list — and your pile of cash.
Take creator entrepreneur Kate Terentieva as an example. Kate built her mini-course “How to Become a Creative Director” using The Leap’s digital product builder. One of her favorite things about the tool? If you don’t know where to begin, The Leap has your back: “you answer a few questions about your niche, and it churns out a bunch of ideas.” It truly is that simple.
If you create digital products on The Leap, sales pages are instantly generated and links to these pages are automatically added to your customizable link-in-bio storefront. Easy peasy!
The platform also offers an opt-in form feature for you to collect emails, in addition to audience analytics that give you the insights you need to create and sell the products your audience will love.
Key features
- Link-in-bio storefront for selling digital products.
- Unlimited links.
- Customize colors and fonts.
- AI-powered digital product builder for creating mini-courses, guides, and more in minutes.
- Built-in email marketing automation suite, including pre-written email templates for setting up email flows and sending email broadcasts easily.
- Calendar booking feature for selling 1:1 calls, like coaching sessions.
- In-app payment processing with Stripe.
- Flexible payment and selling options, like Buy Now, Pay Later plans.
- Analytics including sales reports and leads reports.
- It’s free, with zero transaction fees!
Pricing
Free! Build your link-in-bio store on The Leap today to start monetizing your expertise with digital products.
With over 35 million users, Linktree is one of the top link-in-bio tools around. The original bio link tool, Linktree offers a simple, elegant solution to anyone looking to share as many links as they have platforms.
Use Linktree analytics to track engagement of your posts, including monitoring your revenue, click-through-rate and time-to-click. With Linktree, you can sell products and collect donations or membership payments directly through your link-in-bio landing page, as well as taking advantage of the Mailchimp integration to build your email list and convert more followers into concrete leads.
Key features
- Sell products and merch directly through the platform.
- A QR-code generator.
- Mailchimp integration for sending newsletters and managing contacts.
- A fully customizable page, so creator branding is reflected in their online properties.
- Analytics.
Pricing
Free plan available. Paid plans start at $5/month.
Read more: The Best Linktree Alternatives
The Milkshake app is perfect for the aesthetically minded. This link-in-bio tool comes with a library of beautiful, professional-looking, and colorful designs.
As with any landing page builder, you can use Milkshake to link to your portfolios, online stores, and other social channels. The app also has a built-in subscribe button for YouTubers to easily convert traffic on-page.
Key features
- Library of customizable page designs.
- Links to social media channels and messengers.
- Option to build portfolios, resumes, and media kits.
- Analytics.
- Custom QR codes.
Pricing
Free!
This link-in-bio tool is extra easy to use — simply log in via Instagram, add unlimited links, then get a custom URL to post in your bio.
Lnk.Bio lets users choose the order of their links, so they can bump sponsored posts to the top of their landing page, and temporarily disable other links. You can also embed music and videos in your profile, and have the option to choose from dozens of layouts on paid plans.
Key features
- Unlimited links.
- Customizable URL.
- Embed music and videos.
- Option to schedule links with paid plans.
Pricing
Free plan available. Paid plans start at $0.99/month.
With a drag-and-drop editor, Campsite offers users a fully customizable link-in-bio tool. Add a photo grid of Instagram images for easy navigation, or set up a swipeable image carousel. This link-in-bio tool also has the option to embed videos and music, and to link to other social media profiles.
Opt for a paid plan to take advantage of advanced features like weekly insights emails, link scheduling, meta tags, and advanced analytics. Users can add up to three social profiles to one account, so keeping track of multiple channels is simple.
Key features
- Unlimited links.
- Advanced customization.
- Ability to include a range of link types.
- Detailed analytics on paid plans.
- Add up to four collaborators.
Pricing
Free plan available. Paid plans start at $7/month.
Make your social content easy to shop with Link in Bio from social media management platform Later.
This tool lets you customize your link in bio with design features, allowing you to match your landing page to your brand aesthetic. Choose from custom colors, fonts, and themes, as well as personalized buttons to generate action from followers.
Brock Cardiner of Highsnobiety says that as a link maker for Instagram, Link in Bio “has become a game changer for us, successfully allowing us to utilize Instagram as a traffic resource and not just as an engagement resource.”
If you’re using your social media channels for ecommerce, integrate your Link in Bio account with Shopify to track and monitor your sales. The platform’s Mailchimp integration helps to easily grow an email list, too.
Key features
- Fully customizable themes.
- Mailchimp and Shopify integrations for creating marketing campaigns.
- Customizable URL.
- Add up to five links per post.
- No Later branding if subscribed to Later’s paid plans.
Pricing
Free!
Beacons is a link-in-bio tool that features an online store, third-party storefront integrations, and a virtual tip jar for receiving fan donations. It is tailored to creators looking to monetize their social media channels.
You can customize your page design with creative link content blocks, including collapsible tabs, carousels, text descriptions, and more. Beacons lets creators link directly to retailers like Amazon, making it easy to boost revenue with just a few clicks.
With this tool, you can also set up email subscriptions to build up an email list, which will help you generate more (and more long-term) leads.
Key features
- Add an online store to your page.
- Stylize your link blocks.
- Collect tips and donations.
- Connect third-party storefronts.
- Build, update, and customize your landing page via the Beacons app.
Pricing
Free plan available. Paid plans start at $10/month.
Choose from dozens of templates to create a slick, simple link in bio landing page using Feed.link. What sets Feed.link apart from other link-in-bio tools is its built-in domain registration feature, offering free hosting and free SSL.
This bio tool also lets you send a social media email newsletter with a roundup of your latest TikTok and Instagram posts — all automated through the platform.
With paid plans, Feed.link gives creators the option to add links to any Instagram and TikTok accounts, and to tag every post with a custom link for easy navigation. You can even lead Instagram users to individual landing pages on your website, a blog post, other social media links, or your online store.
Key features
- Option to purchase .link domain.
- Automated social media newsletter tool.
- Unlimited links on free plans.
- Analytics.
- Instagram and TikTok integrations on paid plans.
Pricing
Free plan available. Paid plan starts at $3/month.
Sync your Instagram feed with Sked Link to make every post on your grid clickable via your Instagram bio link. The Sked Link tool from Sked Social lets users set up their bio link landing page in just three steps, with customizable themes, buttons and branding.
Direct users to your blog posts, newsletter sign-ups, or other social channels with the straightforward landing page design. You are essentially making your Instagram bio shoppable, making it that much easier to convert fans into paying customers.
Sked Link prides itself on being super fast to load, claiming to offer speeds up to four times faster than other bio page tools.
Key features
- Super-fast loading time.
- Customizable themes.
- Social media buttons.
- Shoppable links.
- Integrated analytics.
Pricing
Paid plans start at $25/month.
Simple and straightforward, Link in Profile helps drive traffic from a creator’s Instagram account to a landing page. Creators can add custom URLs to each photo on their grid to direct their audience to their website, product pages, and more.
The Personal Plan is designed for solo creators and small businesses, offering one landing page where their audience can see their Instagram feed and add e-commerce links. If you’re not sure whether Link in Profile is the tool for you, sign up for a 30-day free trial to try it before you subscribe to the paid plan.
Key features
- Branded landing page.
- Instagram integration.
- Link to online stores.
- Unlimited scroll of media.
- Affordable pricing.
Pricing
30-day free trial available. Paid plan costs $9.90/month.
Why use a link-in-bio tool?
Link-in-bio tools can help you supercharge your social profiles and create a customized landing page that’s optimized for conversions. Creator entrepreneurs can use their bio page to launch thoughtful, tailored marketing campaigns, drive traffic to their website and other platforms, track revenue, and grow their community.
But don’t just take our word for it. YouTube creator, Riley Lemon’s take on the benefit of using a link-in-bio tool like Linktree says it all, “Linktree simplifies the process for creators to share multiple parts of themselves in one inclusive link.”
To capture traffic and drive sales from your social channels, you need to help your audience find them across the web. That’s why a link-in-bio tool for Instagram or any platform that can display multiple links is so popular.
A link-in-bio tool gives creators the chance to post more than one link to a landing page, and turn social media accounts into a fully optimized marketing campaign. The best part? All of these tools prioritize building a mobile-optimized landing page.
The top benefits of using a link-in-bio tool
If you’re looking to insert a website for Instagram bio or any other social platform, then the best link-in-bio tools should offer all of the following benefits.
Add multiple links
Using a link-in-bio tool allows you to find a way around the restriction of having limited links in your social media profile. Why have multiple links, though? Multiple links are particularly beneficial for entrepreneurs and businesses who need to direct their audience to multiple destinations, such as blog posts, product pages, social media profiles, contests, and other relevant content.
Instead of frequently updating the single bio link to reflect your latest content or promotion, a link in bio tool consolidates all your important links into one easily accessible location. This not only saves time, but also ensures your audience can quickly find the information they are looking for, enhancing their overall experience and engagement with your brand.
By providing a centralized hub for all your links, you can maintain a dynamic online presence that adapts to your evolving content and business needs.
Monetize your audience
Monetizing your audience is made significantly easier with a link-in-bio tool. Any link-in-bio storefront platform should allow you to offer and promote your products or services, and links to subscription-based platforms, and strategically place affiliate links. This approach creates a direct and seamless pathway for your social followers to support you financially, whether through purchasing digital products, paying for your service or subscription, or even making donations.
Additionally, by having multiple monetization options available in one convenient location, you increase the likelihood of conversions, since your audience can choose the method that best suits them. The ability to update and manage these links quickly ensures that you can capitalize on new opportunities, promotions, and partnerships in real time, maximizing your revenue potential and providing your audience with up-to-date offers and content.
Improve audience experience
Enhancing the audience experience is a key benefit of using a website for Instagram bio or any other link-in-bio tools. By providing a single, organized hub where followers can access all of your relevant links, you make it easier for them to find and engage with your content. This approach reduces the chance of followers or leads leaving your page out of frustration of having to search through different posts or pages to find specific links.
The best link-in-bio apps should offer customization options, enabling you to create a branded and visually appealing landing page that reflects your brand. This not only makes the navigation experience more enjoyable for your audience but also helps in establishing a cohesive and professional online presence. By prioritizing the convenience and experience of your followers, you can foster a stronger connection and encourage more meaningful interactions with your content.
Build marketing campaigns
A link-in-bio tool is instrumental in building and managing smarter, data-informed marketing campaigns. The best link-in-bio apps help you collect data and create dedicated landing pages for specific promotions, events, or product launches, ensuring that your marketing efforts are targeted and organized. By directing your audience to these specific pages, you can deliver tailored messages and calls to action, increasing the effectiveness of your campaigns.
Look out for a link maker for Instagram (or other social profiles) that offers the flexibility to update and change these links as needed to ensure that your marketing strategy remains dynamic and responsive to new opportunities or changes in the market. Ultimately, this approach not only improves the efficiency of your campaigns, but also enhances their impact, as your audience is directed to the most relevant and engaging content.
Track link traffic
Finally, tracking link traffic is a crucial advantage of using a link-in-bio tool, because it helps you gain a stronger understanding of high-performing content. The best link-in-bio apps typically come with analytics features that allow you to monitor the performance of each link, providing valuable insights into your audience’s behavior and preferences.
By understanding which links are receiving the most clicks, you can gauge the effectiveness of your content and marketing strategies, and make data-driven decisions to optimize future efforts. This information can help you identify trends, refine your content, and better cater to your audience’s interests, ultimately leading to increased engagement and conversions. You can learn a lot about your followers by tracking traffic, which in turn helps you adjust your strategies as needed so you’re always providing the most relevant and appealing content.
Level up your link in bio!
One link to rule them all? Yes, actually.
If you’re looking for a link-in-bio tool that truly does it all in one link, look no further than The Leap.
A free link-in-bio tool, The Leap provides you with everything you need to monetize your audience as a creator entrepreneur.
In addition to a link-in-bio storefront, The Leap provides you with other essential monetization tools, including an AI-powered digital product builder, an email list builder, and built-in email marketing automation features. Basically, everything you need to create, market, and sell your unique genius.
Consider The Leap your ultimate link-in-bio store that allows you to create digital products and sell them all from one spot.
Once you sign up for your free account on The Leap, you get access to all of its features, including the AI-powered digital product builder and link-in-bio storefront tool. It’s everything a creator entrepreneur could want, all in one place and totally free of charge. Try The Leap for free today!
This blog was originally published in April 2023, it’s since been updated in February 2025.
