Reels? Youtube shorts? TikToks? Video content is one of the best ways to grow a personal brand, whether it’s for selling digital products or building a community on social media. As a Video Marketing Coach and Founder of Shine With Natasha, I started as a social media manager and transitioned to creating my own educational video content.
This transition allowed me to land paid speaking engagements, brand partnerships, and diversify my income streams. Let’s discuss how you can expand your content and personal brand through video using a proven success formula!
- Educational Video Content Trend
- The Three Types of Microlearning Video Content
- Tips for Creating Educational Video Content
There’s been a trend of educational video content as I’m sure you’ve noticed! Anyone can create educational content, regardless of whether you identify as an educator, coach, or expert. The key is to share knowledge that can be useful to others. Educational video content is also an effective way to build trust and credibility with an audience.
The first part of the three-part formula is building the foundations of your educational video content.
Identify Your Target Audience
Identifying your target audience is essential because it determines the type of content you create and how you deliver it. I suggest creating a customer avatar that includes demographics, psychographics, and pain points. This will help you tailor your content to their specific needs.
Understand Their Pain Points
Understanding your audience’s pain points is crucial in creating content that resonates with them. You can conduct surveys or engage with your audience on social media to learn more about their challenges and how you can help.
Determine How You Can Solve Their Problems
Once you’ve identified your target audience and their pain points, the next step is determining how you can solve their problems through your content. Create a list of topics that address these pain points and that you have expertise in.
Consistent Format and Content Calendar
To build recognition and trust with your audience, you can use a consistent format for your videos and create a content calendar. This helps your audience know what to expect and when to expect it.
The second part of the three-part formula is the creation of your educational video content.
Pierre emphasizes the importance of creating engaging content that captures your audience’s attention and keeps them interested. She suggests using storytelling techniques, incorporating visuals, and being authentic and relatable.
Your educational video content should provide value to your audience by addressing their pain points and solving their problems. Pierre suggests providing actionable tips and advice that your audience can implement in their lives.
The third and final part of the three formula is the promotion of your educational video content through social media.
Social Media Creation How-To
How Outlining Helps in Creating Educational Video Content
The first step in creating educational video content is to come up with an idea or topic. Once you have an idea, the next step is to create an outline that will guide you throughout the creation process.
Outlining allows you to have a plan of action and helps you focus on the important points you want to communicate. It also helps to ensure that your content is well-structured and engaging. With an outline, you will have a clear roadmap that tells you exactly what you need to create for your educational content.
Creating the Outline
There are several ways to outline your content, but it’s important to find a method that works best for you. Some people prefer scripting word for word what they’re saying, while others prefer a more detailed outline with bullet points. It’s crucial to add the most important lines and pieces of content that you want to share and talk about, which will build out your outline.
You should have your introduction or hook, and then dive into one part of your video, followed by the main points or ideas you want to convey. Having an outline will allow you to create your videos easily and with focus, keeping you on track and ensuring you don’t miss any essential information.
Related: How to Create Content That Converts
Microlearning video content is an excellent way to share knowledge in a brief, concise format. Here are the three types you can use for your business.
Quote videos are short clips with text overlay, essentially simplifying the educational content you’re trying to convey. They are easy to produce, but the value they provide is significant. Adding B-roll footage, such as behind-the-scenes content of your business, is an excellent way to add an engaging background to your quote. These videos perform well, and they are a great way to start for people who are new to creating reels or TikTok videos.
Tutorials visually show the process of what you’re teaching. Whether it’s how to edit a video or how to make a matcha latte, tutorials use video content to demonstrate the “how.” They are great for sharing knowledge that requires a more hands-on approach.
Explainers, on the other hand, are videos that explain the “how” verbally. They require you to talk through each step of the process and provide context, making them a great way to shift people’s thinking and explain complex topics.
Plan Your Content
Before creating any video content, you should plan out what you want to talk about to make things easier. Planning your content can help you stay focused and avoid rambling during your videos. You can organize your content into different categories and create a content calendar to stay on track. Consider the topics you want to discuss, the format of your videos, and the length of each video.
Being authentic in your video content can help you connect with your audience. It can help you build trust and create a more engaging experience for your viewers. Don’t be afraid to be yourself and show your personality in your videos.
Keep it Simple
When creating educational video content, it’s essential to keep it simple. Avoid using too much jargon and technical language that your audience may not understand. Use clear and concise language and break down complex concepts into easy-to-digest information.
Engage Your Audience
Engage your audience by asking questions, using humor, and keeping their attention throughout your video. Use stories and examples to illustrate your points and connect with your audience on an emotional level.
Focus on Value
Your video content should offer value to your audience. You want to help your audience learn something new or solve a problem they may be facing. Be sure to offer actionable advice and tips that your audience can use.
Use the Right Platform
When it comes to social media platforms, each one is unique, and the content that performs well on one platform may not do well on another. Consider which platform your target audience uses and what type of content performs well on that platform. For example, Instagram and TikTok are great for short-form video content, while YouTube is better suited for longer-form content.
If you want to learn more marketing trends and strategies to grow your business, sign up to watch this free on-demand webinar series.