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So, you’ve been creating engaging and educational social media content on platforms like Instagram, Facebook, and TikTok. What do you do with that content now that it’s already been created, streamed, or posted? To get the most out of your content, it’s best to repurpose it for other platforms. 

Most creators know they should reuse their videos on each social media profile. For example, you can re-post your TikTok or YouTube video on Facebook and use parts of it as a story or reel on Instagram. This is all content that you’ve already created, so it’s a great way to get the most out of what you make. 

But what about using that content for something like a membership site? This is where things get a little trickier because you want to ensure that your content is still high quality and engaging, even if it’s been repurposed.  Let’s dive into how to repurpose social media content for your membership site!

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Utilize Your Videos as Paid Content

There are multiple ways to convert and edit your existing content so that it can be used in numerous ways. One of the most profitable ways to reuse social content is to utilize your videos as eBooks and paid membership content. 

A membership site is essentially a center for learners to access your content, often for a monthly fee. This could be a video course, an e-book, or even a series of blog posts. Here are a few helpful tips to get you started:

Download Your Social Media Content for Later Use

Suppose you’re mentoring or coaching on Instagram Live, Facebook Live, or any other live video platform. In that case, the best thing to do is download these videos onto your library for later use. You can use online services, like, to download your videos to MP4 from these platforms.

Once your video content is downloaded, you should then convert the audio to text so that you can have two forms of content that you can utilize – video and text. This will come in handy later when you want to create multiple ways of distributing your information. You will then have the content written and ready to be used as blog posts, e-books, or course content. 

Related: 13 Membership Site Examples That Will Inspire You

How To Convert Video/Audio to Text

There are plenty of audio-to-text platforms out there, both free and paid. However, when it comes to these programs and services, you usually get what you pay for. A free audio-to-text platform may come with more obstacles than a paid platform. You will likely run into a longer wait time and multiple errors in your text when using a free service. You’ll then need to spend extra time editing your transcript. 

A paid service like will give you a more accurate and error-free transcript. Temi converts your content quickly and is continuously improving its accuracy. This will save you a lot of time in the long run, which is why we recommend using a paid service if possible.

Related: Membership Retention Strategies For Sustainable Growth

Outsource Editing to Freelancers Online

Once you have your transcript, it’s time to start editing. Think about how you can structure your eBook or course so that it flows well and is easily read. Add any extra insights or tips you didn’t include in the video. If you want, you can even add graphics or images. Structure and organization are essential when creating eBooks and course content, so ensure your content is easy to follow. 

If editing isn’t exactly your area of expertise or if you’re busy with other aspects of your business, you can always hire a professional editor on a site like Fiverr or Upwork. These sites allow you to hire freelancers to handle the editing so you can continue focusing on your content. You can easily communicate your expectations to the freelancer and get your content back in no time. 

Related: How To Hire Freelancers To Help Create & Market Your Online Business

Package and Distribute Your New Forms of Content

Now that you have your content edited and ready to go, it’s time to start thinking about how you want to package and distribute it. For example, if you create an eBook, you can add it to a membership vault or publish it using Amazon Kindle Direct Publishing. This will allow people to access and read your eBook for a price that you set. 

You can also do that if you want to transfer your edited content directly to your online course instead of creating an eBook. If you don’t already have a membership platform, you can easily create one using Thinkific’s membership platform available on their Pro Plan. 

This is a great way to get your content in PAID on-demand platform to your audience. You can also create a membership vault for your group coaching clients on your Thinkific platform if you have the time and resources. This allows your audience to access your coaching directly through your site. Either way, applying existing social media content to your online coaching is a great way to save time while generating passive income. 

Related: How to Price a Membership Site

Start Repurposing Your Content Today

Now you should better understand how to repurpose your content for a monthly membership or online coaching vault. It’s highly beneficial to have various forms of content to reach a larger audience and generate more leads. Remember, you don’t have to do all of this alone. If you need help, plenty of people and services are available to assist you in the Thinkific Expert Marketplace.

If you’re ready to start doing this for yourself, the first step is choosing what type of content you want to create. Will it be an eBook, video series, or online course? Once you’ve decided, you can start planning and designing your content. 

Remember to focus on quality over quantity, and don’t hesitate to outsource help when needed. Soon enough, you’ll have a robust online monthly membership and or a membership vault for your coaching business, generating passive income and helping many people along the way.