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How to Expand Your B2B Offers with Online Learning Products in 2025

Looking to grow your business by selling online learning products to other organizations?

Expanding into B2B selling—or leveling up your current B2B strategy—is one of the most effective ways to scale revenue, deliver training at scale, and reach new markets. 

Whether you’re transitioning from B2C, adding new B2B offerings, or looking to streamline existing processes, this blog post will show you how to make it happen without adding operational overhead.

From streamlining  bulk training sales (group orders) to simplifying invoicing and reporting, you’ll learn how to create scalable, professional-quality training programs that open up new revenue streams and deliver a seamless client experience.

Discover expert-backed strategies to scale efficiently, meet B2B buyers where they are, and grow your online learning business in 2025 and beyond.

Skip ahead: 

 

Related: B2B Selling Trends: Best Practices For Business Expansion

Why You Should Start Selling B2B Online Learning Products

 

One of the most profitable ways to increase revenue is to grow a B2B income stream by monetizing education and training and selling it directly to businesses. 

B2B sales can make up a significant portion of most academies or training businesses’ revenue. They’re frequently selling to large client groups – presenting the challenge of lean teams feeling the pressure of scale due to growing pains from added complexity. 

This complexity can include things like manual-heavy B2B processes such as quote negotiation, collection of payments, and enrollment of large groups of learners. Other factors that require some adjustments can include repetitive admin tasks that eat into team bandwidth and small teams hitting operational limits. 

Without the right tools and integrations, training programs and academies trying to scale a B2B model can feel overwhelmed and stuck – without new processes, they struggle to scale further. On the other hand, market leaders looking to expand to a B2B model get wrapped up in the perceived complexity of B2B selling, such as longer sales cycles and more administrative tasks. Another challenge presented could be little familiarity with the best practices or tools for B2B selling,  and limited internal resourcing. 

The good news? – these challenges can be easily solved with the right tools and knowledge on how to integrate them into your current business model, whether you’re looking to break into the B2B selling market or scale B2B selling processes. 

B2B selling isn’t as intimidating as it may seem – it’s an extremely valuable source of income that’s worth your time and investment. 

Benefits Of Selling B2B Online Learning Products

 

As we mentioned, the most compelling reason for adding or scaling B2B selling is an increased revenue stream. However, this isn’t the only benefit of adopting a B2B model – within a business, there are many operational benefits that exist for B2B selling. 

Constantly selling is exhausting – if you’re in the business of online course creation or selling educational experiences, it’s easy to get into the habit of constantly “selling” and trying to expand your audience. This takes a large amount of time, resources, and energy. On the flip side, B2B selling allows you to gain more from the same (or even less) amount of effort. 

Implementing or streamlining a B2B model not only allows you to earn more profits with a smaller audience, it also gets you out of the “selling cycle” and allows you to implement a sales system that scales with your business. This improved business model helps you create consistent conversions to support long-term growth and helps build an aligned vision for all stakeholders involved. 

The other major benefit of selling your educational or training programs directly to businesses over consumers is the quantity increase of programs sold – without increasing your reach – and therefore an increase in revenue. B2B selling is a scalable, profitable path that doesn’t require a massive audience.  

How Online Education Fits Into A Larger Business Model 

 

Online education is a booming market – one that is valuable in any industry. Within a business, online education can transform clients into expert users to help improve retention rates, attract new clients, and reduce employee onboarding time as a business grows. 

Online learning in a B2B model may look like selling education directly to other businesses as clients, or educating them about products and delivering best practices for them in a digital context. In SaaS environments, it can also be a valuable way of training clients in the use of a platform and demonstrating tools to allow clients to utilize products effectively.

Additionally, in a customer success context, the benefits of starting an online academy may look like a reduced workload for account managers and support teams. With an online academy, much of the repetitive training process that support teams go through when onboarding clients can be eliminated with the implementation of self-paced courses. This allows account managers and support teams to spend more one-on-one time with their clients. 

Related: How to Open New B2B Revenue Streams with Customer Education

Key Differences Between B2C and B2B 

 

When working with a B2C audience, courses can often be centered around one topic. On the B2B side, you may have to expand your inventory of courses for your B2B clients’ needs. Once the business you are working with sees the value in a training course, they might want to expand their inventory of courses and training available to multiple users like clients, partners, employees, and other audiences. 

It’s  important to consider that if you are providing any kind of training delivery to another business, there is going to be a wider number of people and departments to answer to. Therefore, you have to think like the business you are working with, or within. Whether you are an outside consultant or an internal one, working in a B2B context will likely involve larger training operations, a larger amount of courses and training topics, and compliance requirements.

Tips for B2B content management 

Use a project management software to manage course content

In a B2B context, you may have to constantly update your content and courses to stay up to date with a businesses’ changing needs. It’s beneficial to use project management software such as Asana and Trello to track your courses and their content as well as changes that have been made over time and that need to be made in the future. 

Make an effort to work with the businesses’ internal teams

When building a B2B course, it’s essential to have an understanding of the businesses’ onboarding, customer retention practices, partnership programs, and customer education modes. Speaking to subject matter experts in the business who have specialized knowledge will help you gain insights for the training and courses you are building.

Related: The Top 10 Online Learning Platforms for 2025

How To Integrate And Scale B2B Offerings 

 

Whether you are an entrepreneur in B2C looking to transition to a B2B selling model or are a part of a larger business that is trying to incorporate online learning into your offerings, a B2B model is a valuable revenue stream to have – this is because it’s highly scalable with opportunities for growth.

So how do you build a successful B2B model for your business? 

When growing a B2B selling model, you’ll want to keep these key factors in mind to improve your company’s workflow: 

Keeping these goals in mind will allow you to streamline your efforts and effectively choose the right tools for your business. 

Key Strategies For B2B Success

 

To expand into the B2B online learning market, consider these three strategies: 

  1. Implement a customer success strategy

    Implementing a customer success strategy around your offerings can take your business to the next level. Through online learning, you can support your customers, or your B2B clients’ customers, by educating them on existing and new offers, improving retention, and activating them faster.   

     

    Example : 

     

    Echosec Systems is a web-based data discovery tool for threat intelligence. Their product was complex and they wanted to ensure their customers had a full understanding of its benefits and new updates. 

    In order to help customers use their product more effectively and efficiently, as well as reduce the likelihood of their customers “bouncing” as a result of not being able to properly understand how to use their product, Echosec Systems leaned on the infrastructure that the Thinkific Plus platform provides to be able to distribute their training to better help their customers through the process of customer education. 

    To do so, Echosec Systems created a customer education academy that has grown to become an integral part of their new customer and employee onboarding process. 

     

    Here are some questions to consider when reflecting on implementing a customer success strategy:

    How can you use online learning to complement your existing business? What purpose, role, or need could online learning solve in your business?

     

  2. Implement an additional offer to retain customers and reduce churn

     

    If you’re operating a business, you already have a way that you serve your customers through a product or service. Implementing an additional value add is an effective way in which you, or your B2B clients can retain your customers and reduce churn. 

     

    Educational content can be an effective way to provide added value to customers and reduce the likelihood that they will leave a business. 

     

    Example: 

     

    Lansa, a low-code development platform, had a demand from their audience for formal training about their product. Their customers and partners needed help learning how to use their platform. 

    Before using Thinkific Plus, the team at Lansa was using a time-mentorship model to instruct new customers on how to use their product and share best practices. This took up a large amount of time and resources – especially as they started to scale the program. 

    In order to resolve this issue, they launched “Learn Lansa” with Thinkific Plus. The Lansa team turned their FAQ, help docs, and customer support resources into online courses to be able to support their B2B customers, reducing customer churn in the process.

     

    Here are some questions to consider when reflecting on the practice of using an additional offer to reduce churn for a  business: Why are customers currently leaving or outgrowing the business? What course could be created to alleviate churn?

     

  3. Use certifications, accreditations, and partnerships to accelerate growth and expand

     

    As a business, it’s always beneficial to expand your reach and scale beyond the current products or services you offer. Through the use of certifications, accreditations, and partner programs, you and your B2B clients can do just that.

     

    Example: 

     

    Keap is a combined CRM, marketing automation, e-commerce, and analytics platform. While widely used, due to the complexity of their platform, the team at Keap needed a way to equip their partners with knowledge to work with their customers in order to help them implement their platform across all of their use cases. 

    Since the Keap partners were responsible for helping their customers implement their platform into their business, they implemented a partner onboarding program using Thinkific Plus. 

    Because Keap already had a successful platform, they accelerated their growth by reaching into new markets and attempted to fit into new audiences they did not have access to by relying on their partners to be able to advocate for them, and implement their platform on their behalf through Partnerships. 

     

    Here are some questions to consider when reflecting on the practice of using certifications, accreditations, and partnerships to accelerate growth and expand your reach in the B2B market: Which B2B acceleration path would work best for the business right now? How would the  business benefit from certificates and accreditations, or partnerships?

     

 

Common Mistakes To Avoid

 

Before you get started with building or scaling your B2B offering, here are some common mistakes to avoid:

 

Related: Essential Customer Success Benchmarks for SaaS and B2B Companies

Key Tools For Scaling B2B Online Learning Products

 

To simplify and automate daily B2B operations, you’ll need tools that you can rely on and trust to help deliver the best customer experience. The most important tool to start with is a reliable LMS platform that is enterprise ready. 

When it comes to selling online learning products, our best tip is to look for a platform that offers these key features: 

Why You Should Choose A Fully Integrated B2B Selling Suite


So, how do you choose the best online learning platform for your B2B learning offers? 

The best way to do this is to choose a platform with a fully integrated B2B selling suite that’s intuitive, scalable, and allows you to build courses with ease. You’ll need a platform that offers flexibility to grow the customer base you serve, as well as have separate sites or learning environments for your students.

Managing B2B selling at scale can come with operational complexity – from handling bulk purchases to supporting multiple payment methods – which is why it’s beneficial to have a platform that supports all the features you need. 

Thinkific Plus is an LMS platform that is equipped for B2B and B2C selling, supporting you in growing your online learning programs with a scalable, flexible, and customizable system designed to adapt with your business and deliver outstanding learning experiences for your clients.

 

Thinkific pushes you to think big, sell smarter, and scale faster. 

Thinkific’s platform helps build and deliver learning programs that streamline customer onboarding, increase product adoption, reduce churn, and elevate the lifetime value of customers with courses, communities, and a own custom-branded app. If you want to deliver education programs to all of your stakeholders within one platform and empower teams to run their own programs with unlimited course admins and group analysts, look no further than this all-in-one platform that allows you to customize your academy with click-and-connect apps.

For example, prior to joining Thinkific Plus, Engaging Networks had one large Academy that served clients, partners, and several stakeholders. They needed to drive customer education on a scalable platform with enterprise-grade features. With Thinkific Plus, they’ve been able to build several different academies to serve their stakeholders and focus specifically on tailoring each learning experience to them. 

Another benefit of Thinkific Plus in a B2B context is that multiple people (business, clients, and stakeholders) are able to track the progress of customers, partners, and employees separately in their learning journey through the implementation of different learning environments.

For instance: An HR manager is able to log in to the platform and receive updates about the progress of employees going through the onboarding process. Likewise, a customer success manager can log into the platform’s learning environment for customer education and keep track of the learning progress of the businesses’ customers. 

Thinkific Plus also streamlines bulk training sales (group orders), improves operational efficiency, and creates new revenue opportunities.

Thinkific Plus is the only platform offering a fully integrated B2B selling suite, allowing customers to scale and sell more – without the extra admin or manual workarounds. 

Some key features that make Thinkific Plus standout from other LMS platforms are the Invoicing and Group Order features that help businesses align with customer needs, improve monetization, and reduce manual processes. 

Invoicing 

Invoicing is a crucial part of B2B sales – this feature streamlines payment collection, automates enrollments, and keeps transactions organized. Thinkific Invoicing provides professional, customizable invoices that simplify both the seller and buyer experiences. 

What does the Invoicing feature do?

Thinkific Invoicing allows businesses to send custom invoices to buyers and seamlessly collect payment through the Thinkific platform. This is a simple, all-in-one solution that allows businesses to streamline their B2B and B2C selling and enrollment workflows, increase revenue per transaction, and consolidate their sales reporting and bookkeeping.

Benefits of Thinkific Invoicing:

Group orders 

The Thinkific Group Orders features allows an easy way for businesses to sell learning products to customers at scale – without the added burden of extra admin work. 

With built-in bulk purchasing, seat management, and real-time learner tracking, Group Orders allows businesses to grow their B2B revenue and deliver an exceptional, enterprise-ready experience. This feature is one of the best ways to sell learning products at scale with ease. 

What does the Group Orders feature do?

Thinkific Group Orders allows for self-serve checkout with B2B tools like tiered pricing and order bumps. This feature is unique as it allows clients to manage team-based training and multiple groups from one centralized view. It also provides learner and program analytics at the individual and group level, as well as providing a seat manager dashboard for clients to track and manage enrollments.

Benefits of Thinkific Group Orders:

 

Related: Ultimate Guide to Learning Management Systems: Features, Examples, Best Practices (2024)

Considerations For Launching And Scaling Your First B2B Course

 

As you build and launch your first B2B offering, an important consideration is to make sure you’re receiving data from your learners. Use reporting tools and analytics on your online learning platform to keep track of your student’s progress and how they engage with content, tracking any room for improvement.

Noticing patterns in your reports and metrics can help you gather insights into the way your content is performing and know when it’s time to make adjustments. When using the Thinkific platform, you can download reporting data every week so that you’re able to stay on top of this knowledge, building a database of metrics.

Other factors to consider when launching your first B2B course: 

When launching your first B2B online learning product, another way to keep students engaged and involved in the education journey is to explore the Thinkific App Store. There are a large number of apps that allow you to diversify the learning experience for your students and extend it beyond video, text, presentation, and quiz courses. 

Related: B2B Sales Emails + Templates

Tips From B2B Experts: How To Level Up

 

Lifetime Student Value Framework 

Paul Thomson is a Thinkific Expert who specializes in assisting companies looking to use online education to grow their business. He shares insights on how to plan and prepare your business to start selling B2B. 

When entering the B2B market, it’s beneficial to have a strategy in place for how your students or clients are going to engage with your business at every phase of the customer journey. Paul’s Lifetime Student Value Framework is a valuable tool to implement into your business strategy to accomplish this.

This model is made up of three pillars: Systems, Sales, and Students. 

By focusing on these areas, companies are able to run and operate at scale while creating meaningful customer experiences.

It starts by creating great content that connects with your audience (you can repurpose existing content). Once you’ve brought them in, you’ll want to ensure you have the right systems in place to move students from one product to the next, like a stepping stone, once they are engaged with your content. To do so, you want “systems on the front and backend that will identify and prompt students at just the right time,” says Paul, to “incentivize them to purchase the next product” by creating captivating student experiences. 

This framework helps support your new influx of students, moving them to experience transformation in what they’re learning, so you can provide them with other products and services down the road. 

Bulk course creation

Another Thinkific expert, Simon Dunant, is an avid user of Thinkific Plus with a strong background in online education and 25 years of experience in the technology industry. Simon has led the network of online learning academies at Engaging Networks, managing the creation, curation, and implementation of customer education and partner certification. 

When working with larger businesses, sometimes you may have a short time frame to develop a course around a new product or service feature. With Thinkific Plus, Simon advises taking advantage of the bulk importer in order to create several course modules at once, bulk upload videos, and create lessons in a list form.

When using Thinkific to build your courses, you’re able to film all of your videos at once, upload them, and build a course from start to finish with a tight deadline. This allows you to spend more time on course content creation while ensuring that your content will deliver and meet the goals you’ve outlined.

It’s helpful to avoid spending too much time on administering, hosting, and tweaking the platform rather than working on delivering your knowledge through content. Thinkific is a hassle-free platform that helps facilitate the process of building a successful B2B model.

Related: The Importance of Customer Retention in Business Growth

Key Takeaways 

 

Long story short, when entering the B2B online learning market, you want to think big, sell smarter, and scale faster. This will put your business at a high-level competitive positioning in your industry.

Remember that B2B selling is a scalable, profitable path that doesn’t require a massive audience – through processes such as streamlining transactions, automating workflows, and increasing revenue per customer you can grow your B2B course sales and scale your income. 

Looking to grow your business by selling online learning products to other organizations?

 

Expanding into B2B selling—or leveling up your current B2B strategy—is one of the most effective ways to scale revenue, deliver training at scale, and reach new markets. 

Whether you’re transitioning from B2C, adding new B2B offerings, or looking to streamline existing processes, this guide will show you how to make it happen without adding operational overhead.

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This was originally published March 2022 and was refreshed May 2025.

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