If you’re asking these questions, this report is for you.
Drawing on insights from businesses actively investing in customer education and monetizing their expertise, this report shows how online learning drives revenue well beyond direct course sales.
1
How does education influence revenue today?
2
What behaviors does learning change?
3
How are teams measuring impact?
4
What separates high-performing programs from the rest?
EXPLORE THE KEY INSIGHTS FROM THE FULL REPORT
(Here’s a sneak peek)
31%
say education drives more than half their revenue
58%
tie education to 25%+ of revenue
98%
say it impacts sales, support, or revenue
Education’s revenue impact extends far beyond course sales
As monetized training continues to grow, the data shows that education drives revenue across the full customer lifecycle, from direct course sales to retention and expansion.
When asked which outcomes are most strongly associated with education, respondents ranked:
- Customer retention (63%)
- Customer expansion
- Faster onboarding
- Product adoption
- Direct course revenue
Get the full report
See the complete benchmarks and how high-performing teams compare.
We asked 1,000+ professionals leading education initiatives what’s actually driving revenue
We analyzed data from 1,000+ professionals driving education initiatives across SaaS, services, associations, and training organizations.
They use education to onboard customers, train teams, drive product adoption, and grow revenue.
This report breaks down what’s working, and what high-performing teams do differently.
Benchmark your education strategy
If education is part of your growth strategy this year, this report is built for you.
Sourced for teams running customer, partner, and revenue-driving learning programs, these benchmarks are designed to be concise, practical, and actionable.
See how learning activity connects to revenue, and what high-growth teams are doing differently in 2026.
