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Thinkific vs. Kajabi: Which platform is right for you?
The right tool can help you build, sell, and scale an unforgettable learning experience worth paying for. Let’s take a look at some of the differences between Thinkific and Kajabi.

Savings: Thinkific vs Kajabi
Plans | Thinkific | Kajabi | Savings |
---|---|---|---|
Thinkific Basic vs. Kajabi Basic | $36/mo $432 billed annually | $119/mo $1,428 billed annually | 69.75% |
Thinkific Start vs. Kajabi Growth | $74/mo $888 billed annually | $159/mo $1,908 billed annually | 53.46% |
Thinkific Grow vs. Kajabi Pro | $149/mo $1,788 billed annually | $319/mo $3,828 billed annually | 53.29% |
Enterprise Plan (Thinkific Plus) | Custom Pricing | Not available | – |
Top features
What’s important to experts, academies, and companies?
Find out everything you need to know about Kajabi and Thinkific so you can choose the right learning commerce platform for you.
To help you decide between Kajabi and Thinkific, we’ve broken down what’s included in each when it comes to top features, course creation, learning experience, sales and marketing, support, mobile app availability and features, and pricing.
Top features | Thinkific | Kajabi |
---|---|---|
Starting price | Starts at $36/month | Starts at $149/month |
Unlimited students | – | |
Create courses with any content type | ||
Learning communities | ||
Host coaching sessions or webinars (free and paid) | Limited by plan | |
Offer digital downloads (free or paid) | Limited by plan | |
Landing pages powered by AI | – | |
Email automation tools | ||
App integrations | 90+ | 10 |
Mobile app | ||
Automated tax collection | ||
Email and chat support |
Course creation
An easy-to-use course builder is the most important part of any learning commerce platform. An intuitive course builder allows you to focus on your expertise and business — not on spending time learning how to use the platform.
Kajabi offers an impressive interface. Though it may take solopreneurs or teams some time to learn how to build a course on Kajabi, most of the necessary course builder tools exist.
Thinkific offers a course builder designed for growing education businesses and corporate teams. It’s simple and allows training businesses to build their entire course without a big learning curve. Simply put, Thinkific offers a design-and-build experience that is approachable for everyone and will drive learner engagement and retention.

Course creation | Thinkific | Kajabi |
---|---|---|
No design or technical experience required | ||
Create courses with any content type | ||
Downloadable content | ||
Assignments | Up to 100MB | Up to 10MB |
Recurring live lessons with Zoom | ||
AI course outline generator | Built into the course builder | Free tool, separate from backend |
Embed many types of multimedia content | – | |
AI video script generation | 90+ |
Learning experience
A great learning experience is vital to your success. It helps your learners absorb your content more effectively and makes them want to share it with others, helping you grow your business.
Kajabi offers students a modern learning experience. Its clean design means that the courses you create are engaging and exciting for your audience.Â
Thinkific offers an unmatched suite of functionality that extends beyond how the course looks. For example, Thinkific includes intermission and progress pages in between lesson modules — something that has been proven to significantly increase learner engagement and completion in a course. These pages are intended to allow learners to keep track of their progress through the course, an important factor in preventing drop-off and keeping course completion rates high.

Learning experience | Thinkific | Kajabi |
---|---|---|
Easy course navigation | – | |
Optimized for all devices | ||
Student progress tracking | ||
Course completion certificates | ||
Student course reviews | – | |
Student engagement surveys | ||
Third-party app integrations | None for the student experience |
Sales and marketing
As they’re both all-in-one platforms, Kajabi and Thinkific offer sales and marketing tools that help you attract more students and earn more revenue.
Kajabi has helpful native sales and marketing features such as email marketing tools and pipelines. These options are great for customers looking to get started fast and stay on one tool. However, if you’re looking for more options, you may find your options limited.
, On Thinkific, you can build high-performing landing pages for your digital learning products leveraging AI tools to help you personalize and optimize your content. You can also grow your email list, and roll out automated email flows with Thinkific’s email automation tools. Thinkific also has 90+ integrations in the Thinkific App Store. Here, you can gain the extensibility and flexibility of apps like ActiveCampaign, Mailchimp, Constant Contact, Shopify, Salesforce, and many more. These apps are created by developers for Thinkific and can be downloaded, installed, and implemented without any coding required for all Thinkific users.

Sales features
Sales features | Thinkific | Kajabi |
---|---|---|
Create free, paid, and time-limited courses | ||
Customizable payment plans and offers | ||
Subscriptions | ||
Bundle multiple products | ||
Order bumps | ||
Coupons and promotions | ||
Abandon cart emails | – | |
Built-in payment processor | ||
Integration with e-commerce tools | ||
B2B selling options |
Marketing features
Marketing features | Thinkific | Kajabi |
---|---|---|
Search engine optimization | ||
AI-powered landing pages | ||
Branding and customization across digital products and pages | ||
Email automation tools | ||
Marketing integrations | 90+ | Limited to 10 integrations |
Robust affiliate marketing |
Design customization features
Design customization | Thinkific | Kajabi |
---|---|---|
Compatible with existing websites | ||
Customizable course landing pages | ||
Advanced CSS/HTML editing | On $99/month plan (Thinkific Start) | On $399/mo plan (Kajabi Pro) |
Mobile app
While Kajabi used to set itself apart with its mobile app, the introduction and popularity of Thinkific’s mobile app means customers have even more robust options when it comes to choosing a mobile app for their learning content. Let’s take a look at some of the similarities and differences between Kajabi and Thinkific’s mobile apps.Â
Like Thinkific’s mobile apps, The Kajabi Mobile App lets experts and businesses deliver courses right to their students’ phones. Kajabi’s app is advertised as a good option for solo entrepreneurs or smaller businesses, as it is a ready-made mobile app so you don’t have to worry about the coding, build process or development costs.
Thinkific offers mobile app options for businesses of all sizes:Â Branded Mobile and Thinkific Mobile.
Different from Kajabi’s ready-made app, Branded Mobile ($199/month) is more of a custom, white-labeled, made-to-order app for businesses that puts your brand front and center with your own App Store listing and logo. Great for those who aren’t confident in their coding skills, you’ll get a fully customized and branded mobile app through experts who will build, publish, and maintain your app so you can focus on your business. Closer to Kajabi’s app, Thinkific Mobile (included free with Start plans and above) is a mobile-friendly way for students to access courses or communities under a universal Thinkific-branded app.

Mobile app | Thinkific | Kajabi |
---|---|---|
Available on iOS | ||
Available on Android | ||
Support for communities | ||
White-labeled app | ||
In-app purchases | – | |
Price | Thinkific Mobile is included in Start plans and above $199/month for Branded Mobile | $199/month for the Kajabi Branded App (once it launches) |
Support
It’s important to choose a course platform that you can trust, where getting the answers to your questions is easy and your data is always secure.
Both Thinkific and Kajabi offer a network of experienced professionals, a growing community of peers, and a responsive support team. As you grow, and your learning platform becomes mission-critical, Thinkific offers more security and support options, including a G2 award-winning support team, to ensure your success.
Support | Thinkific | Kajabi |
---|---|---|
Multiple support options | ||
Private instructor community | ||
Access to experts | – | |
Dedicated customer support team |
Security
Security | Thinkific | Kajabi |
---|---|---|
99.9% uptime and 24/7 monitoring | ||
Secure cloud hosting and daily backups | ||
Dedicated sandbox site | – |
Site administration
Site administration | Thinkific | Kajabi |
---|---|---|
Single sign-on (SSO) | ||
Multi-factor authentication | ||
Archive courses and bundles | – |
Our customers have earned $3.7 billion with Thinkific
Talk to one of our team members to discover how Thinkific’s award-winning platform can help you drive revenue and retention.




