Thinkific vs. Kajabi: Which platform is right for you?

The right tool can help you build, sell, and scale an unforgettable learning experience worth paying for. Let’s take a look at some of the differences between Thinkific and Kajabi.

thinkific vs kajabi

Savings: Thinkific vs Kajabi

PlansThinkificKajabiSavings
Thinkific Basic vs. Kajabi Basic$36/mo
$432 billed annually
$119/mo
$1,428 billed annually
69.75%
Thinkific Start vs. Kajabi Growth$74/mo
$888 billed annually
$159/mo
$1,908 billed annually
53.46%
Thinkific Grow vs. Kajabi Pro$149/mo
$1,788 billed annually
$319/mo
$3,828 billed annually
53.29%
Enterprise Plan (Thinkific Plus) Custom PricingNot available

Top features

What’s important to experts, academies, and companies?

Find out everything you need to know about Kajabi and Thinkific so you can choose the right learning commerce platform for you.

To help you decide between Kajabi and Thinkific, we’ve broken down what’s included in each when it comes to top features, course creation, learning experience, sales and marketing, support, mobile app availability and features, and pricing. 

Top featuresThinkificKajabi
Starting priceStarts at $36/monthStarts at $149/month
Unlimited students
Create courses with any content type
Learning communities
Host coaching sessions or webinars (free and paid)Limited by plan
Offer digital downloads (free or paid)Limited by plan
Landing pages powered by AI
Email automation tools
App integrations90+10
Mobile app
Automated tax collection
Email and chat support

Course creation

An easy-to-use course builder is the most important part of any learning commerce platform. An intuitive course builder allows you to focus on your expertise and business â€” not on spending time learning how to use the platform.

Kajabi offers an impressive interface. Though it may take solopreneurs or teams some time to learn how to build a course on Kajabi, most of the necessary course builder tools exist.

Thinkific offers a course builder designed for growing education businesses and corporate teams. It’s simple and allows training businesses to build their entire course without a big learning curve. Simply put, Thinkific offers a design-and-build experience that is approachable for everyone and will drive learner engagement and retention.

Course creationThinkificKajabi
No design or technical experience required
Create courses with any content type
Downloadable content
AssignmentsUp to 100MBUp to 10MB
Recurring live lessons with Zoom
AI course outline generatorBuilt into the course builderFree tool, separate from backend
Embed many types of multimedia content
AI video script generation90+

Learning experience

A great learning experience is vital to your success. It helps your learners absorb your content more effectively and makes them want to share it with others, helping you grow your business.

Kajabi offers students a modern learning experience. Its clean design means that the courses you create are engaging and exciting for your audience. 

Thinkific offers an unmatched suite of functionality that extends beyond how the course looks. For example, Thinkific includes intermission and progress pages in between lesson modules — something that has been proven to significantly increase learner engagement and completion in a course. These pages are intended to allow learners to keep track of their progress through the course, an important factor in preventing drop-off and keeping course completion rates high.

Learning experienceThinkificKajabi
Easy course navigation
Optimized for all devices
Student progress tracking
Course completion certificates
Student course reviews
Student engagement surveys
Third-party app integrationsNone for the student experience

Sales and marketing

As they’re both all-in-one platforms, Kajabi and Thinkific offer sales and marketing tools that help you attract more students and earn more revenue. 

Kajabi has helpful native sales and marketing features such as email marketing tools and pipelines. These options are great for customers looking to get started fast and stay on one tool. However, if you’re looking for more options, you may find your options limited. 

, On Thinkific, you can build high-performing landing pages for your digital learning products leveraging AI tools to help you personalize and optimize your content. You can also grow your email list, and roll out automated email flows with Thinkific’s email automation tools. Thinkific also has 90+ integrations in the Thinkific App Store. Here, you can gain the extensibility and flexibility of apps like ActiveCampaign, Mailchimp, Constant Contact, Shopify, Salesforce, and many more. These apps are created by developers for Thinkific and can be downloaded, installed, and implemented without any coding required for all Thinkific users.

Product mockup of a subscription count

Sales features

Sales featuresThinkificKajabi
Create free, paid, and time-limited courses
Customizable payment plans and offers
Subscriptions
Bundle multiple products
Order bumps
Coupons and promotions
Abandon cart emails
Built-in payment processor
Integration with e-commerce tools
B2B selling options

Marketing features

Marketing featuresThinkificKajabi
Search engine optimization
AI-powered landing pages
Branding and customization across digital products and pages
Email automation tools
Marketing integrations90+Limited to 10 integrations
Robust affiliate marketing

Design customization features

Design customizationThinkificKajabi
Compatible with existing websites
Customizable course landing pages
Advanced CSS/HTML editingOn $99/month plan (Thinkific Start)On $399/mo plan (Kajabi Pro)

Mobile app

While Kajabi used to set itself apart with its mobile app, the introduction and popularity of Thinkific’s mobile app means customers have even more robust options when it comes to choosing a mobile app for their learning content. Let’s take a look at some of the similarities and differences between Kajabi and Thinkific’s mobile apps. 

Like Thinkific’s mobile apps, The Kajabi Mobile App lets experts and businesses deliver courses right to their students’ phones. Kajabi’s app is advertised as a good option for solo entrepreneurs or smaller businesses, as it is a ready-made mobile app so you don’t have to worry about the coding, build process or development costs.

Thinkific offers mobile app options for businesses of all sizes: Branded Mobile and Thinkific Mobile.

Different from Kajabi’s ready-made app, Branded Mobile ($199/month) is more of a custom, white-labeled, made-to-order app for businesses that puts your brand front and center with your own App Store listing and logo. Great for those who aren’t confident in their coding skills, you’ll get a fully customized and branded mobile app through experts who will build, publish, and maintain your app so you can focus on your business. Closer to Kajabi’s app, Thinkific Mobile (included free with Start plans and above) is a mobile-friendly way for students to access courses or communities under a universal Thinkific-branded app.

Mobile appThinkificKajabi
Available on iOS
Available on Android
Support for communities
White-labeled app
In-app purchases
PriceThinkific Mobile is included in Start plans and above $199/month for Branded Mobile$199/month for the Kajabi Branded App (once it launches)

Support

It’s important to choose a course platform that you can trust, where getting the answers to your questions is easy and your data is always secure. 

Both Thinkific and Kajabi offer a network of experienced professionals, a growing community of peers, and a responsive support team. As you grow, and your learning platform becomes mission-critical, Thinkific offers more security and support options, including a G2 award-winning support team, to ensure your success.

SupportThinkificKajabi
Multiple support options
Private instructor community
Access to experts
Dedicated customer support team

Security

SecurityThinkificKajabi
99.9% uptime and 24/7 monitoring
Secure cloud hosting and daily backups
Dedicated sandbox site

Site administration

Site administrationThinkificKajabi
Single sign-on (SSO)
Multi-factor authentication
Archive courses and bundles

Our customers have earned $3.7 billion with Thinkific

g2 award top 50 Canada 2025
g2 award customer service
g2 award education products
g2 award emea leader
g2 award americas leader