Expert Economy Insider Report
We uncovered what high earners do differently. Discover how leading experts — like consultants, trainers, coaches, and subject matter experts — scale and make over $100K per year from their online learning business.
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What you’ll find inside
How having millions of followers doesn’t equate to success
How community plays a big role in your business
How to choose the right tools for your business
How to sustain and grow your revenue further
43%
of high-earning respondents have less than 10K followers
67%
of high-earning respondents host online webinars and events for their audience
70%
of high-earning respondents provide exclusive content to their audience
What top creators know that most marketers miss
Bigger isn’t always better when it comes to audience size
In fact, hypertargeted and highly-engaged small audiences are the most successful when it comes to selling. Focus less on getting your posts to go viral, but instead work on humanizing your brand and fostering a stronger connection with your audience.
Communities drive retention and revenue
Connection is key — and it doesn’t have to be hard. Having a space for discussion, experimentation, and inspiration is what your customers want to naturally do. Take it a step further by offering exclusive content to generate more income and
deepen that brand-customer relationship
The right tools can make or break your day-to-day
The top five most important types of software, ranked by high earners: Communities, calendar booking, social media management, newsletter platforms, membership platforms, and digital product platforms.
It’s not about what you know — it’s about how you share it
How can your business grow? How about shipping more information, more content, more products? The answer is: No, not necessarily. Growth is essential, but staying aligned to your core purpose and audience is how your business moves forward.
“They’re able to process their discussion questions which not only keeps them engaged but fosters a deeper sense of community. They get close to each other, they build relationships — ultimately, I’ve just been creating space for them to do what they would naturally do anyway.”
Alua Arthur
New York Times Bestseller and founder of Going with Grace on the power of communities
Legal disclaimer Thinkific assumes no obligation to update the report following publication in any form or format. The report should not be relied on and is not a substitute for the skill, judgment and experience of the user, its management, employees, advisors and/or clients when making investment and other business decisions. While Thinkific has obtained information from sources it believes to be reliable, Thinkific does not perform an audit and undertakes no duty of due diligence or independent verification of any information it receives.