Are you looking for a way to improve your sales skills? If so, you’ve come to the right place. The sales industry is one of the most competitive and challenging industries to work in. But it’s also one of the most rewarding.
Sales courses are an easy, cost-effective way to begin a successful career in sales or even learn new skills and grow. To help you take the next step, we’ve compiled a list of the top 11 best sales courses on the market. Each course has been carefully selected to prepare you for a career in sales. Some courses share charming cold call tactics, while others teach you how to pitch sponsors. Whatever your goals are, this is an excellent start to your course search.
Here are 11 courses that we think will give you the best chance at success in the industry:
Best Sales Courses
Skip ahead:
- How to Cold Call Mark Cuban
- Revenue Academy
- Getting to “Yes”: Comprehensive Sponsorship Training for Rightsholders
- B2B Phone Sales Skills Improvement Program
- JB Sales OnDemand
- Major Sales Training Innovations | Action Selling
- Sales Essentials | Sales Training
- Dale Carnegie Sales Training
- Sales Accelerator Program for Individuals | The Sales Blog
- Smart Calling College
- Sell it Like Serhant
Course Creator: Mikel Jorgensen
Duration: 80 minutes
Price: $97
About this course:
How to Cold Call Mark Cuban is a course designed for B2B salespeople targeting businesses, funded start-ups, and even Fortune 500 companies. The course includes nine valuable lessons, three special reports, and Mike’s cold call script. Mike brings 20 years of sales experience to the course and shows you how to rethink cold calling, set the right goals, overcome rejection, and so much more.
You’ll learn:
- Why businesses tell you “no”
- The difference between cold calling and a sales call
- How to manage your time for sales
- Where to find the best leads
- How to find the right people to connect with
- Exactly what to say on a cold call
Skills you’ll gain:
Cold calling is a skill that you can learn and grow better at with practice. In this course, Mike tackles both hard and soft skills, the latter of which are much harder to teach. He will help you develop skills that keep you in the right sales mindset, overcome challenges, research effectively, and manage your time.
See what Mikel’s students say:
“Mikel’s cold calling course just breaks it down in a way that will make you so much more comfortable and really give you a ton of awesome tactics for getting in touch with anyone you need to.” – Sam
Course Creator: Sales House by Revenue Academy
Duration: Not listed
Price: $49.99 per month
About this course:
Revenue Academy is an excellent choice for future sales professionals or rookies, sales managers and executives, business owners, and business development reps. This subscription-based platform gives you access to all 6 of the full-funnel sales training courses, 52 video lessons, and 63 real-world projects. You’ll learn foundational sales knowledge, top-of-funnel sales techniques, managing a team, and much more.
You’ll learn how to:
- Master your mind and create a sales mindset
- Master top-of-funnel sales
- Build value without feature dumping
- Navigate the buyer’s journey and decision process
- Create efficient and equitable sales territories
- Be a sales leader that inspires
Skills you’ll gain:
Broken into 6 courses, Revenue Academy will help you build critical sales skills. The 6 courses are as follows:
- Sales blueprint
- Top-of-funnel sales
- Middle-of-funnel sales
- Bottom-of-funnel sales
- Leading sales teams
- Sales leadership
Revenue Academy is packed with high-quality, valuable content. Each course consists of 6 to 9 lessons, each focusing on skills like prospecting and social selling, handling different types of objections, and strategically tackling negotiations.
See what their students say:
“I started working with House of Revenue in October, and I can’t tell you enough how much they’ve helped me professionally with my sales career. My idea and rationale of sales have completely changed ever since working with Greg, Charlie, & House of Revenue. I truly feel equipped to absolutely crush my goals and ultimately build a very successful sales career.” – Hunter
Course Creator: Kim Skildum-Reid
Duration: 7 hours
Price: $495
About this course:
Kim is a well-known thought leader in the sponsorship industry, and she’s created Getting to Yes specifically for those looking to learn about sponsorship. It features a mix of best practice theory, case studies, examples, practical skills, and how-to advice. It also includes comprehensive, whiteboard-style brainstorming exercises, providing ideas you can borrow and adapt for your own properties.
You’ll learn:
- Sponsorship sales
- Sponsorship servicing
- Marketing plan development
- Sponsorship development
- Sponsorship servicing
Skills you’ll gain:
Students will learn all of the critical skills for selling and retaining corporate sponsorship. This includes preparing to sell, understanding what you have to offer, hit list development, offer development, proposals, pricing, sales, negotiations, and servicing.
See what Kim’s students say:
“This is a fantastic training course on sponsorship! Kim completes the whole sponsorship process from start to end through informative, engaging, and insightful webinars! In my current role, I’m servicing the relationship with our naming rights sponsor, so this course has provided me with so much excellent information that I will definitely be putting into practice.” – Alex
Course Creator: Michael Pedone
Duration: 8 hours
Price: $1,000
About this course:
The B2B Phone Sales Skills Improvement Program is designed to boost your sales team’s confidence in cold calling. This course is broken into 8 modules with a total of 60 lessons, exams, and role-play exercises throughout. In the end, members will receive a digital certification as well. Progress reports and one-year access make this an excellent choice for sales teams.
You’ll learn how to:
- Cold call with confidence
- Qualify leads for quality
- Get callbacks
- Locate and contact decision-makers
Skills you’ll gain:
This course will help your sales team build cold-calling skills that help them turn calls into sales. It will help them eliminate call reluctance, get past gatekeepers, turn voicemails into callbacks, and get decision-makers on the phone. Quizzes, tests, examples, and templates all coordinate to solidify their learning for the long term.
See what Michael’s students say:
“Sales are through the roof, the best year we have ever had. We are hiring and recruiting right now because they can’t keep up with all of the sales. We outsold our ability to deliver! I couldn’t have been happier with the outcome.” – John
Course Creator: John Barrow
Duration: 5+ hours
Price: $365 for annual membership to all courses
About this course:
Similar to Revenue Academy, JB Sales is an on-demand platform with a subscription-based model. Pay for the annual membership and you’ll gain access to the 7 courses on the site:
- Filling the funnel.
- Driving to close.
- Personal branding.
- N.E.A.T. selling.
- Persona masterclass.
- Customer success in sales.
- Content strategy for LinkedIn.
You’ll find sales tips, webinars, roadmaps, live in-person events, and access to an exclusive Facebook community in the courses.
You’ll learn:
- The fundamental process of sales
- How to handle objections
- How to manage negotiations
- How to build a practical persona
- How buying decisions are made
Skills you’ll gain:
Across the 7 included courses in this membership, you’ll learn countless sales skills. In the N.E.A.T. Selling course, you’ll learn how to create open and closed-ended questions, handle objections, and develop the proper pace and tone for you. In Driving to Close, you’ll learn about objective negotiations, how to question, and how to close. And this only touches the surface of the content in this comprehensive learning platform. Check out JB Sales OnDemand to see what other skills you’ll learn.
See what John’s students say:
“I can’t stress how impactful JB Sales has been for me. I’ve increased my meetings per month by 5 and open rates on emails by 15%.” – Glen
“I used your courses to go from 0 meetings in month 1 to 110% of quota every month since! I’m pumped!” – Bryan
Course Creator: Duane Sparks
Duration: 6-8 months
Price: $5,560 for in-person training and $2,595 for virtual training
About this course:
Action Selling Sales Training help sales teams to increase sales, reduce sell-cycle time, and increase margins. Sales training workshops include certified instructors, sales training videos, open-source manuals, custom presentations, group activities, and concerts. And you’ll get to use your company’s products and marketing throughout the training.
You’ll learn how to:
- Modify your questions to each buyer type
- Prepare for high-priority deals
- Create customer loyalty
- Differentiate you, your company, and your offerings
- Increase margins
- Continually improve
Skills you’ll gain:
The Action Selling Sales Training course will help you or your team build the skills necessary to close deals. While traditional sales hard skills are covered, this course emphasizes soft skills like modifying your questions in the moment, adjusting your approach to the buyer, and communication.
See what their students say:
“Action Selling has been an eye opener. It showed the team things we never thought about and made us, as a team, realize how to ask our clients the best questions.” – Mohommad
“Action Selling has given me a leg up on the competition. I’ve made big sales that wouldn’t have happened without Action Selling.” – Robert
Course Creator: Austin Brown
Duration: 2-3 days
Price: $1,500 for 5 people or less, $4,280 for 6 to 15 people
About this course:
The Sales Essential Sales Training course is an interactive sales program designed to teach sales foundations to people new to the industry. Specifically targeted to people starting their first sales role, this course will teach selling techniques like cold calling and building relationships. Because this course is available in both in-person and online formats, you’ll be able to engage with content based on how you best learn. This course is practical, challenging, and fun, providing a great platform to network and meet other new marketers.
You’ll learn how to:
- Make a successful cold call
- Take objection and rejection
- Improve client commitment
- Engage with decision-makers
- Identify attributes of successful sellers
- Use a sales approach to drive sales performance
Skills you’ll gain:
This course focuses on the basic skills you’ll need if you’re new and looking for your first role in the sales industry. You’ll build up essential communication skills like professionally getting your message across, asking questions, and practicing active listening. You’ll also practice qualifying leads and overcoming hurdles.
See what their students say:
“Sales fundamentals has been an extremely valuable course in regards to my personal development within my sales roles. The knowledge you gain is applicable across any sales role. And the fact I worked with so many other people from different businesses broadened the scope of the conversation and allowed me to see sales from a variety of perspectives.” – Daniel
Course Creator: Dale Carnegie
Duration: Once per week for 8 weeks OR 3 consecutive days
Price: $1,195+, varies per cohort and location
About this course:
The Dale Carnegie Sales Training is designed for any sales professional who wants to upskill, grow as a salesperson, and achieve better results in their career. Trust and relationships are at the core of good sales practices, and they’re at the center of this course. Dale’s adaptable sales model helps salespeople navigate the modern landscape of the sales industry by putting human relationships first. According to Dale, you can expect to see increased sales, upselling opportunities, customer loyalty, and lower-cost sales as a result of the model taught in this course.
You’ll learn how to:
- Create and demonstrate sales strategies
- Build solutions with customers
- Use sales techniques to build and maintain customer relationships
- Establish a connection with customers
- Apply the Dale Carnegie Sales Model to minimize rejections and negotiations
Skills you’ll gain:
This course will help you strengthen core competencies like attitude, communication, professionalism, and interpersonal skills. With the help of expert trainers experienced in the Carnegie method, you’ll be able to learn new tools, observe, and practice them in real-time too. Overall, this course will give you the information you need to facilitate, rather than manipulate, a sale.
See what Dale’s students say:
“This course is an excellent way to groom your sales skills to a completely new level. It teaches you how to approach a sale, the process to close the sale, and everything that happens in between. It does a great job interacting with the class, and gets you to excel with your techniques and style. The techniques that are taught in this class are second to none. This class is extremely beneficial, and will not only make you more professional in sales but more confident as well.” – Collins
Course Creator: Anthony Iannarino
Duration: 30+ hours/Ongoing
Price: $997 for a yearly subscription
About this course:
The Sales Accelerator program is designed for both new and seasoned salespeople. Students will receive access to hundreds of hours of video content, scripts, workbooks, training certificates, and even live events. The annual subscription fee will grant you access for one year. Because the content is regularly updated, you’ll have access to any recent changes or additions during your subscription’s lifetime.
You’ll learn:
- What to say to advance a sale
- How to create more sales opportunities
- How to close more deals
- How to crush your sales targets
Skills you’ll gain:
In this course, you’ll build character skills that make you a salesperson worth buying from. You’ll build up accountability, self-discipline, competitiveness, resourcefulness, and persistence, helping you to grow professionally. When this happens, selling becomes easier.
See what Anthony’s students say:
“I started with a rotten sales team. I was brought in to build that team and train and build them up. Part of that was bringing in the Sales Accelerator platform. From a pipeline management side of things, that was a huge benefit of this course. We built this team from the ground up and used this course to get them the knowledge and vocabulary to do it.” -Aaron
Course Creator: Art Sobczak
Duration: 8+ hours
Price: $895
About this course:
The Smart Calling College course is an online training workshop for salespeople. Art emphasizes the how-to nature of this course rather than “should do” preaching. This course will lead you through digestible modules with included video content. You’ll also gain lifetime access to live monthly webinars.
You’ll learn how to:
- Grab interest on the phone
- Set quality appointments
- Close more
- Meet larger sales goals by phone
- Get out of voicemail and get more callbacks
Skills you’ll gain:
Art’s course will help you build inside sales, account management, prospecting, cold calling, and lead generation skills. Smart Calling College will help you to build value with every contact so your calls are welcome and how to use the phone to ensure you graduate from a phone call to building a face-to-face relationship.
See what Art’s students say:
“This program has had the best reception from our sales team and really nailed the issues salespeople have when making the first contact with a prospect. The material is first-rate and easy for anyone in sales to understand, Art’s suggestions on how to develop a sales strategy as well as create a great message that will ensure a higher probability of a positive response from a prospect. I am pleased with how everyone is looking forward to each discussion during and after going over the program.” – Emre
Sell It Like Serhant
Course Creator: Ryan Serhant
Duration: Self-paced
Price: $499
About this course:
Ryan Serhant is one of New York City’s top real estate agents and his business does over $100 million in volume each month. Clearly, Servant knows hot to sell and he’s sharing his secrets to help real estate agents — or anyone in sales — to get more clients, make more money, and close more deals. This course stretches beyond sales into business-building as well, with tips on building a team and structuring your day to get success. And, for an extra fee, you can join Serhant’s membership or pro memberships which come with a ton more value like a private group, live Q&A, or even the chance to meet with Serhant for an hour.
You’ll learn:
- The 4 tenets of work
- How to create a sales mantra
- Serhant’s six secrets to selling
- Personal brand structure
- The art of working with buyers and sellers
- And more
Skills you’ll gain:
This is a sales course through and through, but you’ll gain a variety of skills including lead generation and negotiation from a master in the craft. And for professionals in real estate, you’ll probably benefit the most as Serhant shares the skills he uses to close deals day in and day out.
See what Ryan’s students say:
“Ryan’s strategies for growing your business and achieving financial success are unrivalled. This is the only real estate sales course you’ll ever need.” – Farnoosh Torabi, Entrepreneur, Financial journalist, and host of the “So Money” podcast
There you have it: 11 of the best sales courses out there! If you want to take your sales skills to the next level, this list is a great place to start. The future of your career is in your hands, and we hope these courses will help you get there!
