Built for businesses that
can’t afford to outgrow their platform
Start
Everything you need to sell, engage, and grow — with full commerce tools from day one.
$109/mo
Billed monthly
$82/mo
Billed annually
Save $330
by billing annually
Start includes:
Unlimited courses
Video lessons, multimedia, and student discussions
Live cohorts and coaching
Unlimited Zoom sessions, bookable calendars, and attendance tracking
Quizzes, assignments, and certificates
Grade student work and issue branded certificates on completion
Bundles, upsells, and payment plans
Raise average order value and conversions
Memberships and subscriptions
Charge monthly for ongoing access to a course library
Custom domain
Host your school or academy on your own domain
Most Popular
Grow
More selling power, deeper analytics, and professional support — everything Grow-stage businesses need.
$219/mo
Billed monthly
$164/mo
Billed annually
Save $660
by billing annually
Everything in Start, plus:
Removes Thinkific branding
Across your website and products
3 communities
Separate your audiences based on topic, level, or free vs paid
Exams and question banks
Run advanced exams and randomize quizzes from a question bank
B2B sales and invoicing
Sell bulk seats to companies and collect payment by invoice
Phone and priority chat support
Reach a human in minutes, not days
API access and webhooks
Connect Thinkific to your tools, or build something custom
Student engagement reports
See where learners get stuck and which lessons drive completion
Expand
Built for established teams that need a fully branded platform, greater admin control, and room to grow their audience
$499/mo
Billed monthly
$374/mo
Billed annually
Save $1,500
by billing annually
Everything in Grow, plus:
10 communities with 200 community spaces
Give every program, cohort, and audience its own space
1000 GB/mo video bandwidth
Stream to bigger audiences with 2.5× the bandwidth of Grow
Unlimited group sizes
Enroll whole teams and client organizations with no limit per group
Email white-labeling and custom SSL
Send student emails under your brand on a fully secured domain
15 administrator accounts
Give your team full access to run and manage your site
Revenue sharing with up to 10 partners
Automatically split course sales with instructors and partners
Dedicated launch support
Work with a specialist to plan, build, and launch with confidence
Phone and priority chat support
Reach a human in minutes, not days

Premium services designed for high-growth businesses that need a custom-built solution and dedicated support
Everything in Expand, plus:
Dedicated end-to-end support
Access award-winning support for your migration, setup, go-live, and beyond
AI teaching assistant
Give learners instant answers and free up your time without adding headcount
Single sign-on (SSO)
Use existing credentials for a seamless and secure log-in experience
Learning paths and SCORM
Build high-quality, guided learning programs with content you already have
CRM Integrations
With tools like HubSpot and Salesforce for a seamless experience
Generous user capacity
Scale confidently with 10,000+ student seats included
Custom roles and additional administrators
Grant precise access and permissions by role, and streamline control at scale
Custom analytics dashboards
Build exportable views of revenue, engagement, and learner performance
Branded mobile app
Your own iOS and Android app; included on select Plus contracts
Add-On
Branded Mobile App
Launch your own branded iOS and Android app where learners can access courses, stay engaged, and keep coming back, all under your brand. No custom development required.
Deliver courses and community in a fully branded mobile app
Increase engagement and unlock a new revenue channel by meeting learners on their preferred device
Reinforce brand trust with a professional, white-labeled app experience
Keep customers connected beyond the browser with seamless mobile access
Launch mobile learning without the cost or complexity of custom app development
All plan features
Overview
The essentials across every plan
Every plan includes the same features in this category.
Build Courses
Create and deliver every kind of course
Every plan includes the same features in this category.
Communities
Bring your learners together in one place
Every plan includes the same features in this category.
Marketing Tools
Attract learners and grow your audience
Every plan includes the same features in this category.
Sales Tools
Sell more with built-in commerce
Every plan includes the same features in this category.
Management Tools
Manage your team, learners, and integrations
Every plan includes the same features in this category.
Security and Support
Reliable infrastructure and expert help
Every plan includes the same features in this category.
Frequently asked questions
Who is Thinkific for?
Thinkific serves tens of thousands of customers in more than 100 countries worldwide and spans a multitude of industries, from farming to finance, personal training to high tech. Those customers have earned $4.23 billion on the platform and have impacted 214 million learners with their courses, communities, and content.
Our platform supports businesses of all stages but is built to scale alongside you. It’s straightforward and AI-enabled so anyone can use it and launch quickly, but it also offers advanced features, powerful integrations, and award-winning support required by larger organizations.
Thinkific’s top-earning customers typically fall into three different categories:
- Subject matter experts, typically looking to expand their revenue streams or move beyond the earning limits of their own working hours
- Academies or professional training businesses seeking a powerful solution to help them scale and manage a high volume of customers
- Companies, large often market-defining businesses that are looking to grow and/or diversify their revenue while reducing churn with online learning
Don’t see yourself in those three categories? We probably still have a solution that’s right for your business. Book a demo today.
Does Thinkific have a free plan?
No, instead, you can explore the whole platform with a 30-day free trial. Build courses, host communities and test all the AI tools for a full month before you pay a cent.
What is Thinkific and how does it work?
Thinkific is an award-winning learning management platform (LMS) for businesses to create and sell courses, communities, memberships, digital downloads, coaching, webinars, and other digital learning products.
Sell to both consumers and other businesses (B2B and B2C) using intuitive, easy-to-use tools and AI assistance. Design engaging, customized learning experiences that keep learners coming back — then manage students, track progress, and handle payments and selling, all in one integrated platform built to drive outcomes for you and your learners.
Is it easy to get started?
Thinkific was designed to get your business up and running without any advanced technical experience.
You don’t need to be a developer to build your site and online courses.
With AI tools like the Course Outline Generator, onboarding prompts, and step-by-step guidance, create and launch your online learning business quickly.
And because every account starts with a 30-day free trial, you can build your first course risk-free.
Can I cancel or change my account at any time?
Yes. If you are on either Start, Grow, or Expand you can upgrade, downgrade or cancel at any time, including during your 30-day trial.
I already have a website. Can I integrate it with Thinkific?
Yes. While Thinkific allows you to build an entire website, you can use the platform for digital learning product creation alone.
When integrating with Thinkific, you can use Thinkific as the education portion to complement your existing website, whether it’s custom built or created on a CMS like WordPress.
Either way, you’ll be able to create a fully integrated and seamless experience, from your domain and URLs to the visual branding. Your customers will see your courses, communities, and other learning products alongside your main site as one holistic ecosystem.
Do I need a separate web host?
No, you don’t need a separate web host. If you have one, you can use Thinkific with your existing site. Otherwise, Thinkific hosts your site and even manages your payments and e-commerce, allowing you to focus on scaling your business.
Can I use a custom domain for my Thinkific site?
Yes. Use a custom domain for your Thinkific site to align with your brand and provide a smooth experience for your audience. Connect your existing domain or purchase a new one directly through Thinkific.
What payment gateways does Thinkific support?
Thinkific offers its own custom payment processor, Thinkific Payments. This allows you to manage payments and subscriptions, and run reports all in one place, without relying on third-party processors.
Thinkific also supports Stripe and PayPal as payment gateways. Third-party payment gateway fees will apply if you are based in select countries.
How are payments processed?
Full e-commerce payment processing is included. We accept all major credit cards with a simple and secure checkout, and you receive instant access to your funds in your account.
We provide an SSL certificate to help ensure that all your data and customer information is secure. Note: We have fees in select countries that can be avoided when using Thinkific payments.
What fees does Thinkific charge for payment processing?
What’s the standard processing fees?
When using our built-in processor, Thinkific Payments, we offer pricing in line with other processors like Stripe and Paypal at 2.9%.
Are there any additional fees?
When using third-party processors like Stripe or Paypal on Thinkific, an additional third-party payment gateway fee applies and it varies per plan type. More information can be found here.
When using different payment methods that are enabled by default on TCommerce (i.e. Apple Pay and Google Pay), the transaction fees vary. More information can be found here.
Customers processing payments on Thinkific Payments will not incur a third-party payment gateway fee.
Note: Standard processing fees from Stripe and PayPal apply.
What is TCommerce and how does it help me?
TCommerce is Thinkific’s integrated payments and selling solution, powered by Thinkific Payments, designed to help you sell more and save time.
With features like:
- Order Bumps
- Buy Now, Pay Later options
- Gifting
- Group Orders
- Automation tools like Smart Credit Card Retries
- Incomplete Purchase Reminders (abandoned cart reminders)
TCommerce is designed to boost revenue and streamline administrative tasks with automated sales tax solutions, bookkeeping integrations, and comprehensive reporting and analytics. By using Thinkific Payments as your payment processor, get access to all the tools on TCommerce for free, allowing you to manage payments, subscriptions, and sales without relying on third-party processors.
What is included in the "Community Spaces" feature?
Spaces allow you to create distinct areas within your Thinkific Community, each with its own topics and discussions. This helps you organize content, foster engagement, and build a stronger community around your courses and learning products.
We also offer exclusive areas for focused engagement called Private Spaces. These are member-only areas for cohorts, teams, or select groups to collaborate and share resources.
Does Thinkific support multiple languages for course creation?
Yes. Thinkific supports multiple languages, allowing you to create and deliver courses in various languages to reach a global audience. Customize your site’s language settings and student communication to provide a localized experience.
Is SCORM compliance available, and on which plans?
Yes. SCORM is available on Thinkific’s Plus plan.
Create engaging, interactive learning experiences with games, choose-your-own-adventure paths, and simulations through SCORM courses, while seamlessly integrating your learning content onto Thinkific.