Start

Everything you need to sell, engage, and grow — with full commerce tools from day one.

$109/mo

$82/mo

by billing annually


Start includes:

Grow

More selling power, deeper analytics, and professional support — everything Grow-stage businesses need.

$219/mo

$164/mo

by billing annually


Everything in Start, plus:

Expand

Built for established teams that need a fully branded platform, greater admin control, and room to grow their audience

$499/mo

$374/mo

by billing annually


Everything in Grow, plus:


Branded Mobile App

Launch your own branded iOS and Android app where learners can access courses, stay engaged, and keep coming back, all under your brand. No custom development required.

Activate from your Thinkific admin.

$199/mo

Learn about mobile app features

Deliver courses and community in a fully branded mobile app

Increase engagement and unlock a new revenue channel by meeting learners on their preferred device

Reinforce brand trust with a professional, white-labeled app experience

Keep customers connected beyond the browser with seamless mobile access

Launch mobile learning without the cost or complexity of custom app development

$199

per month

*Included on select Plus plans

All plan features

Overview

The essentials across every plan

Only show differences
Feature
Start
Most Popular Grow
Expand
Enterprise Plus
Current Students Unique students who currently have unexpired access to at least one course on your site.
10,000
10,000
10,000
Custom
Communities Standalone community products for member discussions, events, and spaces.
1
3
10
Unlimited
Community Spaces Topic-based areas within a community for posts and events.
10
20
200
Unlimited
Course Video Bandwidth The amount of data used when your customers watch your course videos on Thinkific.
200 GB/mo
400 GB/mo
1000 GB/mo
Starting at 7,500 GB/mo
Max Group Size The number of learners you can add to a single group for team or company training.
50
100
Unlimited
Unlimited
Administrators Full access to manage site settings and users. The number of administrators includes the Site Owner.
2
6
15
By plan
Share Revenue with Partners Split revenue with instructors or partners.
1
3
10
Unlimited
Remove Thinkific Branding Present a fully white-labeled experience without Thinkific logos or references.
Not included
Included
Included
Included
Reporting and Analytics Track revenue and learner behavior to improve sales and content decisions.
Not included
Included
Included
Included
Exams and Question Banks Run advanced exams with Brillium and randomize quizzes from a question bank.
Not included
Included
Included
Included
Bulk Email to Students Email your students in bulk, with no monthly sending limit.
Not included
Included
Included
Included
B2B Sales and Invoicing Sell bulk seats to companies and collect payment by invoice.
Not included
Included
Included
Included
Standard API and Webhooks Build custom integrations using APIs and webhooks.
Not included
Included
Included
Included
Email White-Labeling Send student emails under your own brand instead of Thinkific.
Not included
Not included
Included
Included
Custom SSL Certificates Secure your custom domain with your own SSL certificate.
Not included
Not included
Included
Included
Single Sign-On (SSO) Let learners log in using external credentials.
Not included
Not included
Not included
Included
SCORM Compliant Import and deliver SCORM-compliant content into Thinkific.
Not included
Not included
Not included
Included
Support Level Access technical assistance via email, chat, or phone.
Email and chat
Phone and priority chat
Phone and priority chat
Dedicated Customer Success Team
Unlimited Courses, Downloads, and Coaching Publish unlimited courses, digital downloads, and coaching or webinar products on every plan.
Included
Included
Included
Included

Frequently asked questions

Thinkific serves tens of thousands of customers in more than 100 countries worldwide and spans a multitude of industries, from farming to finance, personal training to high tech. Those customers have earned $4.23 billion on the platform and have impacted 214 million learners with their courses, communities, and content. 

Our platform supports businesses of all stages but is built to scale alongside you. It’s straightforward and AI-enabled so anyone can use it and launch quickly, but it also offers advanced features, powerful integrations, and award-winning support required by larger organizations.

Thinkific’s top-earning customers typically fall into three different categories:

  • Subject matter experts, typically looking to expand their revenue streams or move beyond the earning limits of their own working hours
  • Academies or professional training businesses seeking a powerful solution to help them scale and manage a high volume of customers
  • Companies, large often market-defining businesses that are looking to grow and/or diversify their revenue while reducing churn with online learning

Don’t see yourself in those three categories? We probably still have a solution that’s right for your business. Book a demo today.

No, instead, you can explore the whole platform with a 30-day free trial. Build courses, host communities and test all the AI tools for a full month before you pay a cent.

Thinkific is an award-winning learning management platform (LMS) for businesses to create and sell courses, communities, memberships, digital downloads, coaching, webinars, and other digital learning products.

Sell to both consumers and other businesses (B2B and B2C) using intuitive, easy-to-use tools and AI assistance. Design engaging, customized learning experiences that keep learners coming back — then manage students, track progress, and handle payments and selling, all in one integrated platform built to drive outcomes for you and your learners.

Thinkific was designed to get your business up and running without any advanced technical experience.

You don’t need to be a developer to build your site and online courses.

With AI tools like the Course Outline Generator, onboarding prompts, and step-by-step guidance, create and launch your online learning business quickly.

And because every account starts with a 30-day free trial, you can build your first course risk-free.

Yes. If you are on either Start, Grow, or Expand you can upgrade, downgrade or cancel at any time, including during your 30-day trial.

Yes. While Thinkific allows you to build an entire website, you can use the platform for digital learning product creation alone.

When integrating with Thinkific, you can use Thinkific as the education portion to complement your existing website, whether it’s custom built or created on a CMS like WordPress.

Either way, you’ll be able to create a fully integrated and seamless experience, from your domain and URLs to the visual branding. Your customers will see your courses, communities, and other learning products alongside your main site as one holistic ecosystem.

No, you don’t need a separate web host. If you have one, you can use Thinkific with your existing site. Otherwise, Thinkific hosts your site and even manages your payments and e-commerce, allowing you to focus on scaling your business.

Yes. Use a custom domain for your Thinkific site to align with your brand and provide a smooth experience for your audience. Connect your existing domain or purchase a new one directly through Thinkific.

Thinkific offers its own custom payment processor, Thinkific Payments. This allows you to manage payments and subscriptions, and run reports all in one place, without relying on third-party processors.

Thinkific also supports Stripe and PayPal as payment gateways. Third-party payment gateway fees will apply if you are based in select countries.

Full e-commerce payment processing is included. We accept all major credit cards with a simple and secure checkout, and you receive instant access to your funds in your account.

We provide an SSL certificate to help ensure that all your data and customer information is secure. Note: We have fees in select countries that can be avoided when using Thinkific payments. 

What’s the standard processing fees?
When using our built-in processor, Thinkific Payments, we offer pricing in line with other processors like Stripe and Paypal at 2.9%.

Are there any additional fees?
When using third-party processors like Stripe or Paypal on Thinkific, an additional third-party payment gateway fee applies and it varies per plan type. More information can be found here.

When using different payment methods that are enabled by default on TCommerce (i.e. Apple Pay and Google Pay), the transaction fees vary. More information can be found here.

Customers processing payments on Thinkific Payments will not incur a third-party payment gateway fee.

Note: Standard processing fees from Stripe and PayPal apply.

What is TCommerce and how does it help me?

TCommerce is Thinkific’s integrated payments and selling solution, powered by Thinkific Payments, designed to help you sell more and save time.

With features like:

  • Order Bumps
  • Buy Now, Pay Later options
  • Gifting
  • Group Orders
  • Automation tools like Smart Credit Card Retries
  • Incomplete Purchase Reminders (abandoned cart reminders)

TCommerce is designed to boost revenue and streamline administrative tasks with automated sales tax solutions, bookkeeping integrations, and comprehensive reporting and analytics. By using Thinkific Payments as your payment processor, get access to all the tools on TCommerce for free, allowing you to manage payments, subscriptions, and sales without relying on third-party processors.

Spaces allow you to create distinct areas within your Thinkific Community, each with its own topics and discussions. This helps you organize content, foster engagement, and build a stronger community around your courses and learning products.

We also offer exclusive areas for focused engagement called Private Spaces. These are member-only areas for cohorts, teams, or select groups to collaborate and share resources.

Yes. Thinkific supports multiple languages, allowing you to create and deliver courses in various languages to reach a global audience. Customize your site’s language settings and student communication to provide a localized experience.

Yes. SCORM is available on Thinkific’s Plus plan.

Create engaging, interactive learning experiences with games, choose-your-own-adventure paths, and simulations through SCORM courses, while seamlessly integrating your learning content onto Thinkific.