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The 4 Part Sales Copy Framework

In this free , you will learn:
  • How to grab your audience's attention
  • The why
  • The what
  • The how

To sell an online course you need to understand how to speak to your audience. Part of this is understanding your audience in-depth — their wants, needs, pains, fears, and dreams. The second part is about applying that understanding with the best copywriting techniques to craft the perfect sales letter.

In this guide, we’re going to give you the copywriting framework Neil Patel’s team used to help generate over $6,000,000 in course sales.

Take this framework, add your brand personality to it, and then format it to fit the material you’re creating (e.g. sales page, video ads, emails, etc.).

Audience Research Workbook