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Thinkific exists at the intersection of business and education. With Thinkific you can create a new business or extend an established one. Our platform gives entrepreneurs and established businesses alike everything they need to build, market and sell courses and other learning products, and to run their business seamlessly, under their own brand, on their own site. Thinkific is headquartered in Vancouver BC, and proudly supports course creators from more than 165 countries.

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Our leadership team

BCOMM, LLB, CHIEF EXECUTIVE OFFICER, CO-FOUNDER

Greg Smith

Greg is the Chief Executive Officer and co-founder of Thinkific. Greg is responsible for the overall strategic direction of the Company.

Under Greg’s leadership, Thinkific has experienced tremendous growth, built an award-winning culture, and enabled tens of thousands of entrepreneurs to grow and scale their businesses through online learning.

Greg is a former securities lawyer and an online course creator. It was while working as a corporate lawyer that he launched an online course as a side project to teach other students to get into law school.

Greg holds a BCom and LLB from the University of British Columbia.

CHIEF REVENUE OFFICER

Amanda Malko

Amanda Malko is a go-to-market leader with 20 years of experience scaling high-growth technology companies from $50M to $1B. Throughout her career, she has driven significant revenue growth and shareholder value for software and marketing services companies such as G2, Mailchimp (acquired by Intuit), 360i and IgnitionOne (both acquired by Dentsu), and Massive (acquired by Microsoft).

Prior to Thinkific, Amanda was CMO at G2, the world’s largest and most trusted software marketplace. Before G2, she led the partnership program and marketplace business at Mailchimp ahead of its $12B acquisition by Intuit. Before Mailchimp, Amanda helped build the digital agency 360i where she ran sales, marketing, and operations during her tenure. Under her leadership, the company was named one of the most influential marketing firms of the 21st century by AdAge and Forbes.

Amanda also previously served as Head of Marketing of IgnitionOne, a SaaS ad tech platform, and was the first sales hire at Massive, a video game advertising platform. She frequently writes and speaks on marketing in the digital age, and has appeared in publications and on stage with Web Summit, AdAge, Adweek, SaaStr, Pavilion, AMA, Forrester Marketing Forum, and others.

CHIEF PEOPLE OFFICER

Elise Stribos

Elise Stribos serves as Chief People Officer at Thinkific, where she leads the global People & Culture organization, shaping talent strategy and enabling an inclusive, high-performance culture in a fully remote-first environment.

She brings more than 18 years of strategic HR leadership across high-growth technology and consumer brands. Prior to joining Thinkific in 2025, Elise was Chief People Officer at Jungle Scout, where she built scalable HR infrastructure and championed employee experience across a distributed global team. Before that, she served as Chief People Officer at F45 Training during a period of significant expansion and through IPO. Elise holds a Bachelor of Economics and Social Sciences with a major in Human Resources, Investor Relations and Economics, and a minor in Psychology from the University of Sydney.