Scalable solutions to drive business growth
Thinkific plans give experts, academies, and companies the tools and features they need to grow their business end-to-end.
Basic
Foundational features and support for your learning business.
$49/mo
Billed monthly
$36/mo
Billed annually
Save $156
by billing annually
Basic includes:
Unlimited courses with video lessons, quizzes, and student discussions
1 community with DMs and weekly digests
5 digital downloads
(e.g. e-books, workbooks, templates)
Basic sales tools including order bumps, gifting, and coupons
Abandon cart emails to recover lost sales
Reporting and analytics for growth insights
A custom domain for your brand
Most Popular!
Start
Advanced features to drive recurring revenue and scale up.
$99/mo
Billed monthly
$74/mo
Billed annually
Save $300
by billing annually
Everything in Basic, plus:
Unlimited live events and coaching sessions with Zoom integration
Certificates, assignments and compliance tools
Advanced sales tools
(e.g. bundles, post-purchase upsells, payment plans)
Membership and subscription programs
Customizable site design
(HTML and CSS)
2 course administrator accounts
Grow
Advanced commerce features to help you sell more and professional support.
$199/mo
Billed monthly
$149/mo
Billed annually
Save $600
by billing annually
Everything in Start, plus:
3 communities for audience segmentation
Remove Thinkific branding across your website and products
Enhanced analytics with enrolment and engagement insights
Invoicing to send, track, and manage customer payments
Group orders for bulk purchases and seat assignments
Third party integrations via API and webhooks
Phone and priority chat support
Premium services designed for high-growth businesses and teams.
Schedule a call with our team and tailor a plan unique to your business needs.
Everything in Grow, plus:
Unlimited users and products
SCORM-compliant courses
Learning paths with progression mapping
Built-in AI teaching assistant
Branded mobile app included on select Plus plans
Advanced analytics with custom dashboards and automated exports
Single Sign On (SSO) and advanced security
CRM integrations with Hubspot and Salesforce
Priority support with email, phone, and chat
Dedicated on-boarding with step-by-step support for your launch
All prices are in USD and charged per site with applicable taxes added at checkout.
Add-On
Branded Mobile App
Launch your own branded iOS and Android apps, letting your customers learn, engage, and connect anywhere.
Deliver courses and community in a fully branded mobile app
Increase engagement by meeting learners on their preferred channel
Reinforce brand trust with a professional, white-labeled app experience
Keep customers connected beyond the browser with seamless mobile access
Launch mobile learning without the cost or complexity of custom app development
All plan features
Overview
| Basic | Start | Grow | Plus |
|---|
| Current Students Unique students who currently have unexpired access to at least one course on your site. | 10,000 | 10,000 | 10,000 | Unlimited | |
| Published Courses Live courses available to learners, including free, paid, private, and hidden. | Unlimited | Unlimited | Unlimited | Unlimited | |
| Course Video Bandwidth The amount of data used when your customers watch your course videos on Thinkific. | 100 GB/mo | 200 GB/mo | 400 GB/mo | Starting at 7,500 GB/mo | |
| Communities Standalone community products for member discussions, events, and spaces. | 1 | 1 | 3 | Unlimited | |
| Digital Downloads Sell files like PDFs, templates, audio, or video as standalone products. | 5 | Unlimited | Unlimited | Unlimited | |
| Coaching and Webinars Live digital learning products that can be offered for free or for purchase. | 5 | Unlimited | Unlimited | Unlimited | |
| Paid memberships Gate courses and content behind recurring subscription plans. | – | ||||
| Site Builder Build branded websites and landing pages. | |||||
| Landing pages Create conversion-focused pages. | |||||
| Email Automation Manage email automation with customizable, ready-made templates and pre-built sequences. | |||||
| Reporting and Analytics Track learner progress, engagement, and revenue with built-in reports. | |||||
| Instant access to your revenue Receive payouts immediately after a successful purchase. | |||||
| Product bundles Sell multiple products together as a single offer. | – | ||||
| SCORM compliant Import and deliver SCROM-compliant content into Thinkific. | – | – | – | ||
| Support level Access technical assistance via email, chat, or phone. | Email and chat | Email and chat | Phone and priority email | Dedicated Customer Success Team |
Build Courses
| Basic | Start | Grow | Plus |
|---|
| Published Courses Live courses available to learners, including free, paid, private, and hidden. | Unlimited | Unlimited | Unlimited | Unlimited | |
| Drag-and-drop course builder Build courses visually, using lessons, chapters and media types. | |||||
| Create free, paid, and time-limited courses Offer courses with free access, one-time payments, or limited durations. | |||||
| On-demand courses Learners access content anytime at their own pace. | |||||
| Create private and hidden courses Restrict course access and keep content off public listings. | – | ||||
| Scheduled content Release lessons over time using drip schedules. | |||||
| Completion certificates Automatically issue certificates when learners complete requirements. | – | ||||
| Assignments Collect learner submissions for review or feedback. | – | ||||
| Course compliance tools Prevent students from skipping content by requiring video or lesson completion. | – | ||||
| In-course discussions Enable learner conversations directly within lessons. | |||||
| Quizzes Create assessments to test understanding and reinforce learning. | |||||
| Exams Deliver an advanced exam environment with the Brillium integration. | – | – | |||
| Zoom Meetings and Webinars Increase engagement by adding live Zoom lessons to your course. | – | ||||
| Multimedia content Deliver externally hosted content and interactive content in your courses. | – |
Communities
| Basic | Start | Grow | Plus |
|---|
| Number of Communities Total community products you can create and manage. | 1 | 1 | 3 | Unlimited | |
| Number of Spaces Topic-based areas within a community for posts and events. | 5 | 10 | 20 | Unlimited | |
| Live Events within Communities Increase engagement by creating and managing live events in your community. | 5 | Unlimited | Unlimited | Unlimited | |
| Paid memberships Charge recurring fees for community access. | – | ||||
| Bundle with courses Include community access with course purchases. | – | ||||
| Threaded replies and mentions Organize conversations with replies and @mentions. | |||||
| User profiles Members create profiles showing activity and participation. | |||||
| Community notifications Notify members about replies, mentions, and announcements. |
Marketing tools
| Basic | Start | Grow | Plus |
|---|
| Email Automation Manage email automation with customizable, ready-made templates and pre-built sequences. | |||||
| Landing Pages Create conversion-focused pages for courses, bundles, and memberships | |||||
| Site builder Build branded websites and landing pages on your custom domain. | |||||
| Advanced CSS/HTML editing Customize your site’s appearance with direct access to CSS and HTML for deeper design control. | – | ||||
| Connect your existing website Use Thinkific for learning products while keeping your main website hosted elsewhere. | |||||
| Custom domain Host your Thinkific site on your own branded domain instead of a Thinkific subdomain. | |||||
| Remove Thinkific branding Present a fully white-labeled experience without Thinkific logos or references. | – | – | |||
| Members-only website section Create gated pages accessible only to logged-in learners or members. | – | ||||
| Analytics Integrations Connect tools like Google Analytics, Meta Pixel, and other tracking platforms. | |||||
| Basic Reporting See key performance metrics for your site in one simple dashboard. | |||||
| Reporting and Analytics Track revenue and learner behaviour to improve sales and content decisions. | – | – | |||
| Advanced Reporting and Analytics Create fully customized dashboards for deeper, more powerful insights into your business. | – | – | – |
Sales tools
| Basic | Start | Grow | Plus |
|---|
| TCommerce Thinkific’s native checkout and payment infrastructure that helps you sell more. | |||||
| Order bumps Offer add-ons during checkout to increase order value. | |||||
| Gifting Allow customers to purchase products as gifts. | |||||
| Group Orders Sell bulk access for teams or organizations. | – | – | |||
| Abandoned Cart Recover incomplete purchases with automated emails. | |||||
| Flexible student payment options Support multiple pricing and payment methods. | |||||
| Payment plans Split payments into scheduled installments. | – | ||||
| Access to your revenue No extra hold period by Thinkific. | |||||
| Accept PayPal payments Let customers pay using PayPal. | – | – | |||
| Additional pricing Offer multiple pricing options for the same product. | – | ||||
| Offer free trials Let learners try subscriptions before committing. | – | ||||
| Coupons and promotions Create discounts and limited-time offers. | |||||
| Product bundles Sell multiple products together as a single offer. | – | ||||
| After purchase flows Create a custom Thank You page, add product upsells, or send buyers to a specific product or custom URL after purchasing. | – | ||||
| Affiliate reporting Track affiliate sales and commissions. | |||||
| Thinkific Analytics Built-in analytics for revenue and learner behavior. | – | – |
Management tools
| Basic | Start | Grow | Plus |
|---|
| Bulk import and student enrolment Enroll large groups of learners via CSV upload. | – | – | |||
| Manual student enrolment Enroll learners individually without checkout. | |||||
| Video and content hosting Securely host videos and files on Thinkific. | |||||
| Site Administrator accounts Full access to manage site settings and users. The number of Site Admins includes the Site Owner. | 1 | 1 | 2 | As needed | |
| Course Administrator accounts Limited admin access for specific courses. | – | 2 | 5 | Unlimited | |
| Group Analyst accounts Read-only access to group-level reporting. | – | – | 3 | Unlimited | |
| Marketing analytics integrations Connect third-party tools to track campaigns. | |||||
| Thinkific App Store Extend Thinkific with third-party apps. | |||||
| Zapier actions Trigger workflows in other tools from Thinkific events. | – | – | |||
| Zapier triggers Send Thinkific data to external platforms automatically and trigger workflows in other tools from Thinkific events | |||||
| Share revenue with partners Split revenue with instructors or partners. | – | 1 | 3 | Unlimited | |
| Standard API and webhooks Build custom integrations using APIs and webhooks. | – | – | |||
| Single sign on (SSO) Let learners log in using external credentials. | – | – | – | ||
| Plus Portal Manage multiple branded sites from one admin area. | – | – | – |
Security and support
| Basic | Start | Grow | Plus |
|---|
| 99.5% uptime and 24/7 monitoring Reliable infrastructure monitored around the clock. | |||||
| SSL Encrypt data and transactions across your site. | |||||
| Support level Defines support access, channels, and response times. | Email and chat | Email and chat | Phone and priority chat | Dedicated Customer Success Team | |
| Comprehensive knowledge base Access guides, documentation, and troubleshooting help. | |||||
| Access to Thinkific Academy Get access to expert-led courses and proven strategies designed to help you launch, sell, and grow your learning business quickly and efficiently. | |||||
| Advanced password complexity Stronger password rules for improved security. | – | – | – | ||
| Launch preparedness review Expert review to ensure launch readiness. | – | – | – | ||
| Dedicated sandbox site Test changes in a separate environment without affecting live users. | – | – | – | ||
| Service Level Agreement (SLA) 99.5% Guaranteed uptime backed by a formal SLA. | – | – | – | ||
| Master Services Agreement (MSA) Enterprise agreement outlining terms and responsibilities. | – | – | – |
“Thinkific offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”
Guy Marion
Chief Marketing Officer
Frequently asked questions
Who is Thinkific for?
Thinkific serves 35,000 customers in more than 100 countries across the world and spanning a multitude of industries, from farming to finance, personal training to high tech. Those customers have earned $3.7 billion on the platform and have impacted 214 million learners with their courses, communities, and content.
Our platform supports businesses of all stages but is built to scale alongside you. It’s straightforward and AI-enable so anyone can use it and launch quickly, but it also offers advanced features, powerful integrations, and award-winning support required by larger organizations.
Thinkific’s top-earning customers typically fall into three different categories:
- Subject matter experts, typically looking to expand their revenue streams or move beyond the earning limits of their own working hours
- Academies or professional training businesses seeking a powerful solution to help them scale and manage a high volume of customers
- Companies, large often market-defining businesses that are looking to grow and/or diversify their revenue while reducing churn with online learning
Don’t see yourself in those three categories? We probably still have a solution that’s right for your business. Book a demo today.
Does Thinkific have a free plan?
No, instead, you can explore the whole platform with a 30-day free trial. Build courses, host communities and test all the AI tools for a full month before you pay a cent.
What is Thinkific and how does it work?
Thinkific is an online learning commerce platform for businesses to create and sell courses, communities, memberships, digital downloads, coaching, webinars, and other digital learning products.
Sell to both consumers and other businesses (B2B and B2C) using intuitive, easy-to-use tools and AI assistance. With Thinkific’s features, design an engaging, customized learning experience, manage students, track progress, and handle payments and selling, all in one place.
Is it easy to get started?
Thinkific was designed to get your business up and running without any advanced technical experience.
You don’t need to be a developer to build your site and online courses.
With AI tools like the Course Outline Generator, onboarding prompts, and step-by-step guidance, create and launch your online learning business quickly.
And because every account starts with a 30-day free trial, you can build your first course risk-free.
Can I cancel or change my account at any time?
Yes. If you are on either Basic, Start, or Grow you can upgrade, downgrade or cancel at any time, including during your 30-day trial.
I already have a website. Can I integrate it with Thinkific?
Yes. While Thinkific allows you to build an entire website, you can use the platform for digital learning product creation alone.
When integrating with Thinkific, you can use Thinkific as the education portion to complement your existing website, whether it’s custom built or created on a CMS like WordPress.
Either way, you’ll be able to create a fully integrated and seamless experience, from your domain and URLs to the visual branding. Your customers will see your courses, communities, and other learning products alongside your main site as one holistic ecosystem.
Do I need a separate web host?
No, you don’t need a separate web host. If you have one, you can use Thinkific with your existing site. Otherwise, Thinkific hosts your site and even manages your payments and e-commerce, allowing you to focus on scaling your business.
Can I use a custom domain for my Thinkific site?
Yes. Use a custom domain for your Thinkific site to align with your brand and provide a smooth experience for your audience. Connect your existing domain or purchase a new one directly through Thinkific.
What payment gateways does Thinkific support?
Thinkific offers its own custom payment processor, Thinkific Payments. This allows you to manage payments and subscriptions, and run reports all in one place, without relying on third-party processors.
Thinkific also supports Stripe and PayPal as payment gateways. Third-party payment gateway fees will apply if you are based in select countries.
How are payments processed?
Full e-commerce payment processing is included. We accept all major credit cards with a simple and secure checkout, and you receive instant access to your funds in your account.
We provide an SSL certificate to help ensure that all your data and customer information is secure. Note: We have fees in select countries that can be avoided when using Thinkific payments.
What fees does Thinkific charge for payment processing?
What’s the standard processing fees?
When using our built-in processor, Thinkific Payments, we offer pricing in line with other processors like Stripe and Paypal at 2.9%.
Are there any additional fees?
When using third-party processors like Stripe or Paypal on Thinkific, an additional third-party payment gateway fee applies and it varies per plan type. More information can be found here.
When using different payment methods that are enabled by default on TCommerce (i.e. Apple Pay and Google Pay), the transaction fees vary. More information can be found here.
Customers processing payments on Thinkific Payments will not incur a third-party payment gateway fee.
Note: Standard processing fees from Stripe and PayPal apply.
What is TCommerce and how does it help me?
TCommerce is Thinkific’s integrated payments and selling solution, powered by Thinkific Payments, designed to help you sell more and save time.
With features like:
- Order Bumps
- Buy Now, Pay Later options
- Gifting
- Group Orders
- Automation tools like Smart Credit Card Retries
- Incomplete Purchase Reminders (abandoned cart reminders)
TCommerce is designed to boost revenue and streamline administrative tasks with automated sales tax solutions, bookkeeping integrations, and comprehensive reporting and analytics. By using Thinkific Payments as your payment processor, get access to all the tools on TCommerce for free, allowing you to manage payments, subscriptions, and sales without relying on third-party processors.
What is included in the "Spaces per community" feature?
Spaces allow you to create distinct areas within your Thinkific Community, each with its own topics and discussions. This helps you organize content, foster engagement, and build a stronger community around your courses and learning products.
We also offer exclusive areas for focused engagement called Private Spaces. These are member-only areas for cohorts, teams, or select groups to collaborate and share resources.
Does Thinkific support multiple languages for course creation?
Yes. Thinkific supports multiple languages, allowing you to create and deliver courses in various languages to reach a global audience. Customize your site’s language settings and student communication to provide a localized experience.
Is SCORM compliance available, and on which plans?
Yes. SCORM is available on Thinkific’s Plus plan.
Create engaging, interactive learning experiences with games, choose-your-own-adventure paths, and simulations through SCORM courses, while seamlessly integrating your learning content onto Thinkific.
Hit your revenue targets.
Grow your impact.
We can help you launch online learning experiences that drive revenue and retention.
Talk to one of our experts about it today.
