Your journey
to Thinkific
starts here
Welcome to the Candidate Hub! This is your go-to guide for what it’s like to interview at Thinkific. You’ll find a clear breakdown of our interview process, how to prepare, tips from our team, and what you can expect from us.
Whether you’re just exploring or getting closer to joining the team, we’re here
to help you feel confident, supported, and excited about what’s ahead!

How we hire
Our interview process is designed to be clear, equitable, and refreshingly human. We focus on real work, real impact, and thoughtful conversations that help us understand how you think, learn, and collaborate.
We believe hiring should be transparent and a two-way conversation, giving you clarity, context, and space to decide if Thinkific is the right fit for you, too.

The hiring journey
Here’s what a typical hiring journey looks like at Thinkific. All interviews are conducted virtually using Google Hangouts. Every role is a little different, so the steps may vary based on the job level. We’ll always share the details in the job posting so you know what to expect!
Application
Once you apply, our Talent team carefully reviews your resume and responses to pre-screening questions. You’ll hear back from us as soon as possible, whether we’re moving forward or if the role isn’t the right match right now
Exploratory call
An audio call with our Talent team to start exploring together
What we’ll talk about
- Your most recent role, responsibilities, and team environment
- What you’re looking for in your next role
- Your strengths and areas of growth, shared through real examples
- If and how you’ve used AI to drive efficiency
- The types of teams, cultures, and ways of working where you do your best work
How to prepare
- Spend some time reviewing the role description and how it aligns with your goals and interests
- Think about a few detailed examples from your recent experience related to your strengths and areas of growth
- Come curious and bring your questions!
Impact Interview
A video call with the hiring team, where we’ll dive deeper into the impact of your work
What we’ll talk about
- What you have owned in your roles and how success has been defined
- Specific projects or initiatives where you had a meaningful impact
- Your technical skills in more depth, and how you’ve used AI to drive results
- Other topics may include: the types of problems you’ve owned or contributed to, how you made decisions along the way, and what you’ve learned
How to prepare
- Bring related examples from your professional experience
- Think about how you’ve measured the results of your work (for example: customer outcomes, performance improvements, efficiency gains, revenue impact, quality, or time saved)
- Reflect on decisions you’ve made and what you learned from them
Technical Stage
This is where we explore your technical skills in more depth and how you approach your work in practice. Depending on the role, this stage will be a take-home test, live portfolio review, presentation, case study, or technical interview with the team. We’ll always share the details beforehand, including what to expect and how to prepare!
Stakeholder Interviews
This is a chance to meet a few of the Thinkers you will be working with most closely. The length, number, and format of these interviews vary depending on the role and level. Our Talent team will clearly communicate what to expect along the way!
What we’ll talk about
- Your approach to collaboration and working in a team setting
- How you contribute to shared goals
- For leadership roles, the focus will be on how you develop and lead high-performing teams
- We may ask a few follow-up questions to better understand your technical skills and the thinking behind your technical test
How to prepare
- Reflect on real examples that show how you drive outcomes in a team setting
- Come with questions—these conversations are also a chance for you to learn more about who you’d be working with!
Decision Stage
After your interviews, the Thinkers involved in the hiring process will debrief using the Thinker Bar to guide consistent and well-rounded decisions. Read more about the Thinker Bar below.
References and Offer
If everything’s aligned, we’ll move into references and an offer! This is where all the conversations come together, and we get ready to welcome you as a Thinker. Our Talent team will be right there to share details, answer questions, and celebrate the start of your Thinkific journey!

The Thinker Bar

The Thinker Bar is a thoughtful and consistent benchmark for what great looks like in each role—covering scope, skills, and the behaviours that will drive success. It reflects the traits that help Thinkers not only do thier job well, but truly succeed and raise the bar for learning.
Everyone brings these behaviours to life in their own way, shaped by their lived experiences, perspectives, and the unique paths that have brought them here. They help us build stronger, more diverse teams as we keep raising the bar as Team Thinkific!
AI use in the hiring process
Thinkific is an AI-forward company. We use AI tools across all teams, and our approach to hiring is no different. We use AI-assisted tools to support parts of our recruitment operations. We automate where it drives efficiency, but every hiring decision is made by a person, and a
high-touch, human candidate experience always comes first.
We encourage thoughtful, intentional use:
AI can help you articulate your thinking, but what we’re evaluating is your experience, skills, judgment, perspective, and reasoning. Here is what it looks like in each stage:
Technical Assessments
You may use AI tools. We’ll ask you how you used AI and to walk us through your approach and decisions in a follow-up interview, so come ready to discuss your thinking

Interviews
We value the human side of interviews and want you to show up as yourself. Our interviewers use AI for notetaking only, and it plays no role in how we evaluate you. In turn, we ask that you engage with interview questions on your own rather than using AI to help formulate your answers in real time

What to expect from us
A refreshingly human experience
We take pride in providing a human hiring experience that is grounded in respect and empathy, with open conversations that help us genuinely get to know one another
A comfortable, accessible process
We’re committed to creating an interview experience where everyone can show up as their best selves. If there are any accommodations our team can make throughout the process (big or small), please let us know!
Consistent and thoughtful evaluation
Each candidate is assessed against our Thinker Bar and considers multiple perspectives, so decisions are grounded in consistency and a commitment to reducing bias
Thoughtful feedback
If it’s not a match, we’ll let you know as soon as possible. While we can’t always provide detailed feedback at every step, we’ll be clear about our decision when we can, and will consider you for future roles that may be a better fit
Transparent communication
We’re an open book! We’ll be upfront about what to expect each step of the way. If you have questions or concerns at any point, please don’t hesitate to reach out to us
“Our hiring team loves to hear specific examples and metrics to describe the amazing things you’ve accomplished in your career journey! It’s helpful when candidates reflect on relevant projects and challenges, as well as their proudest moments. We’ll save plenty of time for questions and believe interviews are a two-way street, so always come curious!”
Laura
Talent Acquisition

Interview tips
Come ready with real examples you’ve experienced
We will often ask about the work you’ve done. Think ahead about projects or situations relevant to the role that show the results you’ve created, how you approached challenges, and what you learned along the way. Many candidates find it helpful to use the STAR method (Situation, Task, Action, Result) to keep their stories clear and focused. If you haven’t experienced a situation the interviewer is curious about, we can walk through your thought process and what you would do in a particular scenario!
Focus on impact
We’re curious about the results of your work. When sharing examples from your experience, connect your work to outcomes as numbers or explanations— whether that’s growth, efficiency gains, quality improvements, customer experience, or team effectiveness.
Be open about challenges and learning
One of Thinkific’s values is to learn and grow! Sharing what was hard, what didn’t work, and how you grew shows reflection and a learning mindset that we value.
Candidates using AI
We encourage thoughtful, intentional use: AI can help you articulate your thinking, but what we’re evaluating is your experience, skills, judgment, perspective, and reasoning.
For Technical Assessments: You may use AI tools. We’ll ask you how you used AI and to walk us through your approach and decisions in a follow-up interview, so come ready to discuss your thinking.
For Interviews: We value the human side of interviews and want you to show up as yourself. Our interviewers use AI for notetaking only, and it plays no role in how we evaluate you. In turn, we ask that you engage with interview questions on your own rather than using AI to help formulate your answers in real time.
It’s okay to pause
Take a moment to pause and collect your thoughts before answering, if you need to.
Ask questions
We aim for our interviews to feel like a comfortable, human, two-way conversation. Curiosity helps you decide if Thinkific is the right fit for you, too.
We can’t wait to meet you!

