How to Create a Brand for Your Online Community
As you consider the community and audience you want to build - how do you want your community to look and feel? Here's how to approach community branding.
Kaleigh Wiese is an endless creator, visual branding educator, entrepreneur, and public speaker. She has worked her entire career helping creatives find their visual voice. Her focus remains on branding and providing resources + services to help small businesses share their companies uniqueness visually. She also is a longtime event business owner, founding Méldeen in 2008, a luxury event branding and paper goods company focused on designing unique touch-points throughout event experiences. Through her work, she has been featured in The Huffington Post, The New York Times, Enterpreneur, Fortune, Martha Stewart Weddings, Grace Ormonde and has shared trends at Wedding Pro Workshops, Wedding MBA, CaterSource, WIPA, ILEA and other niche creative workshops across the country offering tips for growing your business through visual marketing. Today, she continues her primary focus of sharing her message of strategic brand techniques across the country through one-on-one brand audits, free webinars and challenges. and her membership community Brand Magic Society. When she’s not on the go, you can find her at home in Austin, Texas experimenting in the kitchen, with a book in hand or boating with her husband, Michael, and their two rescue pups, Charlie and Jack.
As you consider the community and audience you want to build - how do you want your community to look and feel? Here's how to approach community branding.
by Kaleigh WieseOnce you have people in your community, you have the opportunity to sell them after you have built engagement. Here's how to get started!
by Kaleigh Wiese