We’ve officially entered the era of digital entrepreneurship — where being your own boss, creating multiple income streams, and building true financial freedom is more accessible than ever before.
One of the fastest-growing paths? Selling digital products online. Not only is this a powerful way to diversify your revenue, it also creates the potential for sustainable, passive income that can grow while you focus on creating, scaling, or simply living your best life.
This is where a digital products marketplace comes in. These platforms make it easier than ever to showcase your creativity, connect with the right audience, and start earning from your creations.
In this guide, we’re sharing the inside scoop on where to sell digital products, uncovering the 15 best digital product marketplace options out there. Whether you’re just starting out on the hunt for a digital marketplace or you’re already a digital product pro looking for something that better suits your needs, you’ll walk away with more knowledge on the best tools and platforms you need to take your online business to the next level.
Follow along or skip ahead:
- What is a digital products marketplace?
- How to choose a digital marketplace
- Where to sell digital products: Top 15 digital marketplaces
- Key takeaways
Related: What is a Digital Product (2025 Update)
Digital products marketplace comparison guide
Here is a quick overview of the the top 15 digital products marketplace options and three standout features for each platform:
| Platform | Best For | Key Features | Pricing Level ($ to $$$$) | Transaction Fees |
| Thinkific | New learners & educational products | Drag-and-drop content builderAI-powered landing pagesBuilt-in marketing & e-commerce | $$$ | Offers pricing in line with other payment processors like Stripe & Paypal at 2.9% |
| Etsy | Small creators selling unique digital downloads | Built-in buyers Instant downloadsSecure transactions | $ | Charges a $0.20 listing fee per item, 6.5% trans -action fees, & 3% payment processing fees |
| Squarespace | Complete website customization | Drag-and-drop website builderCustomizable templatesSEO tools & marketing features | $$ | Charges store transaction fee of 2% & 7%digital content /membership transaction fees + credit card rates starting at 2.9% |
| Gumroad | Small creators selling unique digital downloads | Existing users Easy setupDirect customer relationships | $$ | No monthly fees & 10% flat fee for each product sold |
| Shopify | Global selling for advanced digital products (SaaS) | Customizable storefrontsDigital downloads appOmnichannel selling | $$$$ | Charges 2.8% for payment processing + 2% for 3rd-party payment providers |
| Patreon | Minimal content restrictions | Membership tiersCommunity building toolsCreator page customization | $$ | Free to start, simply charges a flat rate of 10% of income earned |
| Kajabi | Sales funnel tracking | Website & landing page buildingCourse & membership creationSales funnels & payment processing | $$$ | Charges a 0% transaction fee for all paid plans |
| Podia | Integrations & tools | User-friendly Email & affiliate marketing automationCommunity features | $$ | Charges 5% transaction fees for starter plan & 2.9% payment processing fees |
| Envato Market | Coders and technical teams selling premium digital products | Live previews and demosLicensing optionsBundled plugins & advanced filtering | $$$$ | Author Fee starts at 55% — the more items sold, the less the Author Fee becomes |
| Send Owl | Branded checkout process | Easy setupCustomizable branding and checkoutSeamless integrations | $$$ | No transaction fees, only monthly fees on each plan |
| Creative Market | Selling graphic designs | Built-in user base & non-exclusivity No product review processMessaging system with customers | $$$$ | No credit card processing fee |
| Sellfy | Quick set-up for those with no tech or coding experience | Customizable storefrontsDiscounts & coupon codes managementAffiliate programs | $$$ | No transaction fees or hidden costs |
| Payhip | New sellers experimenting with different digital formats | Free planTheme templates Connect custom domain | $ | Charges 5% transaction fees for starter plan & 2.9% payment processing fees |
| Redbubble | Artists who want print-on-demand for their designs | Easy setupBuilt-in user base with 40 million visitors70 products for print-on-demand | $$$ | Charges 50% of monthly earnings (for artists who set product markups above 20%) |
| Easy Digital Downloads | Small businesses | User-friendly interfaceOrder and customer management toolsShopping cart customization | $ | No monthly or listing fees |
What is a digital products marketplace?
A digital products marketplace is an online platform where creators can list, promote, and sell their digital goods to a wide audience (built-in or self-generated).
Think of a digital marketplace as the virtual equivalent of a bustling market — however, instead of physical products, it’s filled with downloadable or streamable items. These platforms handle the heavy lifting, such as payment processing, customer access, and even marketing exposure, making it easier for entrepreneurs, freelancers, and creatives to focus on what they do best: creating digital products.
From e-books, templates, online courses, memberships, and design assets (e.g. music, stock photography, or software), digital products allow you to package your knowledge, skills, and creativity into something that can be sold over and over again — without the limits of inventory or shipping.
Whether you’re a first-time seller testing out a single product or an experienced entrepreneur managing an entire catalog, a digital products marketplace provides the tools and built-in audiences that help you scale faster than building everything from scratch.
Benefits of selling on a digital products marketplace:
- Built-in audience – Access to buyers already browsing for digital products
- Easy setup – No need to build a website from scratch or learn coding
- Trust and credibility – Marketplaces often have established reputations that make customers feel secure when purchasing
- Marketing support – Some platforms promote top products or offer exposure through search and categories
- Streamlined logistics – Payments, product delivery, and customer support are typically available
Drawbacks of selling on a digital products marketplace:
- Fees and commissions – A percentage of each sale or monthly fees can cut into profits
- Less brand control – Limited customization for your storefront and less room to build your unique brand identity
- High competition – It can be difficult to stand out in a sea of competitors
- Rule restrictions – Platforms may impose guidelines on pricing, product types, or marketing tactics
We’ll go over where to sell digital products for any niche — there is something for everyone on this list. For example, if you are looking for a digital marketplace with a reputable, built-in audience you might choose a platform like Gumroad. However, if you want more freedom, such as white-label customization of your own website (but you still want access to community features), you may choose a platform like Thinkfic.
Related: How to Make Money Online: 20 Ideas for 2025
How to choose a digital marketplace
With so many platforms available, choosing the right digital products marketplace can feel overwhelming — each digital marketplace has its own unique audience, pricing structure, and standout features, which means the best fit for one entrepreneur might not be the same for another.
Taking the time to evaluate your goals and understand what each platform offers can make all the difference in setting your digital product business up for success.
Some of the key questions to ask yourself include: How do I determine which marketplace best aligns with my niche? Should I prioritize platforms with built-in audiences or those that give me more control over branding? What pricing models will maximize my profits without limiting my growth? What features — such as analytics, integrations, or marketing support — will help me scale my business?
By answering these questions, you’ll not only narrow down your options, but also gain clarity on what matters the most for your business. The right marketplace isn’t just a place to sell products — it’s a partner in helping you grow, reach new customers, and build long-term income from your digital creations.
Digital products marketplace selection criteria
First and foremost, get crystal clear on what your niche is and who your customers are.
When it comes to deciding on where to sell digital products, you’ll want to choose a marketplace that supports the needs of your target audience. You will want to meet them where they already are. Sell your digital products where you will gain the most amount of exposure and reach to your specific audience. Audience research can help you understand these needs.
Once you are confident outlining your business’ niche and ideal customer profile, you are ready to think about the main features you need in a digital product marketplace.
When shopping around for a digital marketplace, keep these key points in mind to find the best platform for your business:
- Product type fit – Some marketplaces cater to specific types of digital products (such as online courses, design assets, or software). Make sure the platform supports and showcases the specific kind of product you’re offering — with room to scale your business.
- Audience reach – Does the marketplace already attract buyers in your niche, or will you need to drive your own traffic to your site? A built-in audience can give you a head start, however it may also mean higher competition.
- Customization and branding – The amount of freedom you have when it comes to design will vary depending on which platform you choose. Do you need a storefront that reflects your brand, or are you okay with being limited to the platform’s look and feel? More customization means stronger brand recognition and customer loyalty.
- Fees and pricing structure – Every marketplace has costs (make sure there are no hidden fees you’re unaware of), whether through listing fees, commissions, or subscriptions. Compare how these add up and what makes sense for your business’ pricing model.
- Payment options – Check which payment methods are supported by the platform (such as credit cards, PayPal, Stripe, and international currencies). Smooth, flexible payment systems make it easier (and painless) to sell to a global customer base.
- Security and reliability – Customers want to know their transactions and downloads are safe. Choose a marketplace with strong security measures, reliable uptime, and trusted buyer protections. This will save you any future hassle!
- Analytics and growth tools – Does the platform provide insights into sales, customer behavior, or marketing performance? The right tools can help you refine your business strategy and scale faster.
Read this checklist again and think about the features that are the most important for your business. This way, you’ll narrow down your options and get clear on what truly matters when it comes to finding a platform to host your digital products.
For example, if you value creative freedom — yet you still want access to marketplace-like features, such as selling tools and communities — you may look at a platform like Thinkific. Check out different platform features to see if they check off all the right boxes for your business
Remember, the right digital marketplace isn’t just a place for you to list your products — it’s a growth tool that will help you reach a wider audience and build a passive income.
Related: The Ultimate Guide to Creating a Brand Marketing Plan
Where to sell digital products: Top 15 digital marketplaces
Now that you are confident in defining your niche, target audience, and what kind of features you value in a platform, it’s time to discover the top 15 digital marketplace options for selling products online in 2025.
For an overview, see our digital products marketplace comparison guide listed at the beginning.
*Note that all prices below are listed in USD.
15 best digital products marketplaces to sell your creations
If you’re looking for an easy to use, all-in-one platform to create and sell digital products, look no further than Thinkific (hey, that’s us)!
Thinkific is a specialized, customizable online learning platform designed for both new and experienced creators who want to sell products like online courses, e-books, guides, templates, and more to attract new leads, engage new audiences, and maximize earning potential with less effort.
The best part is that Thinkific can accommodate any size of business, and it’s the perfect option for those looking to scale as they grow.
Thinkific specializes in course creation and management. Creators can also set up custom websites to sell other digital products — the Digital Downloads feature supports all kinds of digital products including templates, guides, images, spreadsheets, music, images, and more. Thinkific also includes an AI-powered builder to customize landing pages that highlight your unique genius and help you naturally sell your digital products, with no marketing expertise required.
Best digital product to sell on this marketplace: Anything educational (online courses, templates, guides, or how-to documents, and more)
Key features:
- Onboarding support for beginners
- Drag-and-drop content builder
- AI-powered landing pages
- Built-in marketing and e-commerce features
- Community building tools
Platform pricing:
- Basic plan – $49 per month for unlimited courses, 5 digital downloads, and 1 community
- Start plan – $99 per month for everything in the basic plan plus unlimited live lessons, memberships, and digital downloads
- Grow plan – $199 per month for everything in the start plan plus 2 extra communities and bonus features
- Thinkific Plus – Talk to sales
Etsy is your one-stop shop for selling niche digital products that you won’t find anywhere else.
The best part about this platform is that Etsy is an established digital marketplace that has a massive user base. This is a great option for beginners wanting to experiment listing digital downloads, as it’s user-friendly and straightforward.
Best digital product to sell on this marketplace: Easy digital downloads (templates, guides, planners, presets, calendars, fonts, and more)
Key features:
- Large and active user base
- User-friendly interface
- Instant downloads
- Secure transactions
- Detailed analytics
- Unbranded online store using Pattern
- International sales
Platform pricing:
- Etsy Standard – One-time set up fee of $15, listing fees of $0.20, transaction fee of 6.5%, and payment processing fees of 3-4% (optional offsite advertising fees of 15% when a sale is made)
- Etsy Plus – Standard pricing plus more marketing support and advertising credits, starting at $10 per month
Read more: How to Sell Digital Products on Etsy
Squarespace is the marketplace that gives you the complete freedom to sell any kind of digital product through your own website.
Best digital product to sell on this marketplace: Any type of digital product (online courses, digital downloads, services, and membership access)
Key features:
- Drag-and-drop website builder
- Customizable templates
- Built-in SEO tools and marketing features
- E-commerce tools
- 24/7 support
Platform pricing:
- 14-day free trial
- Basic – $22 per month for templates and tools
- Core – $32 per month for templates, tools, and unlimited contributors
- Plus – $42 per month for advanced metrics
- Advanced – $99 per month for advanced metrics and lower processing fees
Note that all Squarespace plans require you to purchase a custom domain, as these do not come for free with any plan.
Gumroad is a marketplace that caters to everyone, providing all the design tools needed for selling digital products. This marketplace is great for beginners just starting out as entrepreneurs in the digital space.
Best digital product to sell on this marketplace: Niche digital downloads (online courses, ebooks, digital art, templates, and music)
Key features:
- Existing user base
- Easy setup
- Flexible global monetization options
- Direct customer relationships
- Built-in marketing tools
Platform pricing:
Gumroad wants their creators to succeed, and not focus on fees or membership subscriptions. This is why their pricing model is very simple: They only take 10% flat of each sale and have no monthly charges.
Read more: How to Make Money on Gumroad
Shopify is a global commerce platform where you can build any kind of business, selling online or offline. If you want your own website and brand that is fully customizable — especially if you’re running a larger operation and need flexibility selling both physical and digital goods — Shopify is a great digital marketplace option.
Best digital product to sell on this marketplace: Larger product catalogs (online courses, digital downloads, software, subscriptions, and more)
Key features:
- User-friendly store builder
- Customizable storefronts
- Digital downloads app
- Omnichannel selling capabilities
- Secure payment processing
Platform pricing:
- Free trial – 3-days no charge, then $1/month for 3 months
- Basic – $39 per month for solo entrepreneurs
- Grow – $105 per month for small teams
- Advanced – $399 per month for scaling your business
- Plus – $2300 per month for complex businesses
Patreon is a popular platform as it offers direct monetization, allowing creators to build a community while earning recurring income through memberships and one-time sales. Patreon also has a very limited amount of restrictions on the types of digital content that can be sold, so it’s a great place to sell digital products that are challenging to sell elsewhere.
Best digital product to sell on this marketplace: Memberships and subscriptions (videos, podcasts, images, and more)
Key features:
- Membership tiers
- Community building tools
- Creator page customization
- Growth insights
- Networking and collaboration
Platform pricing:
Patreon is free to start — you only pay a flat rate of 10% of the income you earn when you start selling.
Kajabi is an all-in-one platform designed for online course creators, coaches, and entrepreneurs, offering tools for creating, marketing, and selling digital products. Where they really shine is through their built-in marketing tools, such as sales funnels.
Best digital product to sell on this marketplace: Online learning tools and educational resources (online courses, digital downloads, podcasts, and more)
Key features:
- Website and landing page creation
- Course and membership building
- Communities and newsletters
- Sales funnels and payment processing
- 0% transaction fees
Platform pricing:
- 14-day free trial
- Kickstarter – $89 per month for 1 website, product, and community
- Basic – $149 per month for 1 website and 3 products
- Growth – $199 per month for 1 website and 15 products
- Pro – $399 per month for 3 websites and 100 products
Podia is a professional platform for entrepreneurs to build their website, online store, and email marketing strategies. More than 150,000 entrepreneurs — including creators, coaches, consultants, and many more — grow their business on Podia.
Best digital product to sell on this marketplace: Any kind of digital product (courses, downloads, memberships, tickets, coaching, and more)
Key features:
- User-friendly interface
- Digital product creation
- Email marketing automation
- Affiliate marketing
- Community features
- Payment processing
Platform pricing:
- 30-day free trial
- Mover plan – $39 per month and 5% transaction fees (no affiliate marketing)
- Shaker plan – $89 per month and no transaction fees (includes affiliate marketing)
Envato Market offers the ultimate creative subscription to help bring your entrepreneurial ideas to life — no matter what skill level. The two marketplaces under the Envato Market umbrella that’re best for selling digital downloads include ThemeForest and Codecanyon.
Best digital product to sell on this marketplace: Specialized technology-based products (website themes, graphics, code, video, audio, and more)
Key features:
- Live previews and demos
- Licensing options
- Bundled plugins
- Advanced filtering
- Community engagement
Platform pricing:
- Non-exclusive Author Fee – 55%
- Exclusive Author Fee – 12.5% to 37.5%
Envato charges an Author Fee that varies depending on your all-time sales and whether you’ve chosen to sell your work exclusively on Envato.
SendOwl is an all-in-one marketplace that empowers entrepreneurs to create, manage, and deliver digital products with ease. You can create and customize your storefront on SendOwl’s platform or choose to connect your personal site instead.
Best digital product to sell on this marketplace: Popular digital products (ebooks, online courses, digital art, and more)
Key features:
- Easy setup and use
- Customizable branding
- Membership sites
- Custom checkout templates and fields
- Seamless integration capabilities
- Secure digital product delivery
Platform pricing:
- 7-day free trial on all plans
- Starter – $39 per month with 20 products and 5,000 orders per year
- Standard – $87 per month with 100 products and 25,000 orders per year
- Pro – $159 per month with unlimited products and 50,000 orders per year
Creative Market is a design marketplace that connects creators with a community of millions of potential customers. It’s highly specialized for artists or marketing freelancers.
Best digital product to sell on this marketplace: Artistic digital creations (branding packages, photography, fonts, illustrations, 3D renderings, and video work)
Key features:
- Built-in user base with a large network
- Non-exclusivity for sellers
- Instant product publishing (no review process)
- Free downloads for lead generation
- Messaging system with customers
Platform pricing:
Setting up a shop on Creative Market involves no initial fees, but your account must be approved before you can start selling your digital products. Once your account is approved, shops will earn 50% of their list price for each sale. Commission rates do vary per shop/product.
Sellfy has all the features you need to successfully sell your digital products in one place. They give you the option to sell your products however you wish — whether it’s through your own Sellfy digital storefront or with their embed cart on your preferred platform.
Best digital product to sell on this marketplace: Any digital downloads, print-on-demand items, and subscription and service products
Key features:
- Customizable storefronts
- Multiple product types
- Automated product delivery
- Email marketing tools
- Discount and coupon code management
- Built-in affiliate programs
Platform pricing:
- 14-day free trial on all plans
- Starter – $29 per month for up to $10K in annual sales
- Business – $79 per month for up to $50K in annual sales
- Premium – $159 per month for up to $200K in annual sales
Payhip is an easy and straightforward option for those just starting their journey selling digital products. It’s an all-in-one platform where you can start, scale, and manage your digital products.
Best digital product to sell on this marketplace: Any digital product (digital downloads, online courses, coaching, memberships, and more)
Key features:
- Customizable storefronts
- Theme templates
- Connect custom domain
- Embed to existing website
- Marketing tools
Platform pricing:
- Free Forever – $0 per month with a 5% transaction fee
- Plus – $29 per month and a 2% transaction fee
- Pro – $99 per month and no transaction fee
Payment gateways for Payhip, such as Stripe or PayPal, still charge their standard processing fees.
Redbubble is a global marketplace for artists to sell their high-quality digital work to be printed on products. This platform allows you to upload and sell your original designs for print-on-demand. While not technically a digital download, it’s the same concept for artists who want to showcase their talents.
Best digital product to sell on this marketplace: Designs that can be printed on physical items (Redbubble has an extensive product catalog of over 70 products — from clothing to wall art to masks and mugs)
Key features:
- Built-in user base with 40 million monthly site visitors
- Print-on-demand with 70 unique products
- Easy setup
- Marketing tools
- Community features
Platform pricing:
- Standard Artists – 50% of their monthly earnings (for artists who set product markups above 20%)
- Premium Artists – 20% platform fee on monthly earnings
Artists in the Pro tier, who consistently make high sales and demonstrate active engagement with the Redbubble marketplace, will be exempt from both the platform fee and excess markup fees. An artist in the Standard or Premium tier can expect to be charged no more than $150 to help protect their earnings.
Redbubble has a unique pricing structure — they have a ton of guides on their site that thoroughly explain the costs associated with selling on their marketplace.
Easy Digital Downloads is a digital eCommerce plugin for WordPress, providing a reliable and customizable platform that involves zero coding. This platform is great for smaller businesses or those new to the world of selling digital products, as they offer unlimited products, unlimited transactions, and no monthly fees.
Best digital product to sell on this marketplace: A range of digital products (e-books, WordPress plugins, PDF documents, and more)
Key features:
- User-friendly interface
- Order and customer management tools
- Shopping cart customizations
- Variety of integrations
- Analytic tools
Platform pricing:
- Personal – $99.50 per year for one site
- Extended – $199.50 per year for one site and more
- Professional – $299.50 per year for two site and more
- All Access Pass – $499.50 per year for three sites and more
Related: 18 Best Digital Product Niches in 2025
Frequently Asked Questions
What is the best marketplace for beginners to sell digital products?
For beginners, the best marketplaces are typically those with an easy setup, low startup costs, and minimal technical skill required. Platforms like Gumroad (noted for its “easy setup”), Payhip (which offers a “Free Forever” plan), and Sellfy (built for “quick set-up for those with no tech or coding experience”) are all excellent starting points. Check out these alternatives for more options.
Should I sell digital products on a marketplace or my own website?
This depends on your goals. Marketplaces give you access to a “built-in audience,” which is great for making your first sales. The trade-off is less brand control and less visibility or access to clients. Using a platform to build your own website, like you get with Thinkific, gives you full brand control and a direct customer relationship, plus you get to own and control all the content going forward.
What are the most popular (or profitable) digital products to sell?
While simple digital downloads are popular, the most profitable and scalable digital products are centered around learning and community. These formats allow you to package your unique expertise and create lasting value, leading to higher price points and recurring revenue.
The top categories that creators are using to build successful businesses are all possible on a single platform like Thinkific:
- Online Courses: This is the ultimate high-value digital product. You can create a premium, flagship course using Thinkific’s drag-and-drop course builder, complete with video lessons, quizzes, and assignments.
- Memberships & Communities: For sustainable, recurring revenue, nothing beats a membership. With Thinkific, you can build a thriving, private community and bundle it with exclusive content, courses, or group coaching.
- Digital Downloads: Thinkific fully supports the sale of digital downloads like e-books, templates, and guides. You can sell them as standalone products or, more powerfully, use them as lead magnets or bonus content to support your larger courses and memberships.
- Coaching & Webinars: You can sell high-touch, premium-priced coaching sessions or live webinars directly through the platform, integrating them perfectly with your other educational products.
Instead of just selling a one-off template on a crowded marketplace, platforms like Thinkific empower you to build a full-fledged learning business around your knowledge.
How do I protect my digital products from being copied or stolen?
This is a primary concern for creators and a key area where a platform like Thinkific excels. While simple marketplaces just provide a download link that can be easily shared, Thinkific protects your valuable content by building a secure, private environment.
Instead of just selling a file, you are selling access. Here’s how Thinkific protects your products:
- Gated Content: Your digital products (whether it’s an online course, a community, or a digital download) are all hosted inside a secure, member-only area. Customers must create a unique account with a password to access the content they’ve purchased, making casual sharing impossible.
- PDF Watermarking: To deter users from sharing e-books, worksheets, or guides, Thinkific can automatically stamp each PDF with the buyer’s name, email, and IP address. This is a powerful deterrent against unauthorized distribution.
- Content Dripping: For courses or memberships, you can use the “drip” feature to release content over time. This prevents a user from signing up, downloading all your material in one day, and then canceling or requesting a refund.
- Secure Video Hosting: All your video content is hosted securely within Thinkific. Users can stream it, but they cannot easily right-click and download the raw video file, offering a strong layer of protection for your most valuable content.
Key takeaways
Whether you want to add selling digital products alongside your 9-5 job, or if you are looking to start up your own business, selling digital products online has some serious advantages.
When deciding on the best marketplace to sell digital products for your business, choose the platform that resonates with your professional business needs and goals.
Think about what digital products you want to sell and compare which marketplace features are most important to you – we suggest using the free trials to your advantage to really get a feel for which marketplace works best for your business.
If you’re ready to jump in, try Thinkific for free today. Whether you want to sell online courses, communities, digital downloads, memberships, or coaching and webinars, Thinkific is an all-in-one platform that offers scalable solutions to drive business growth for everyone.
