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Learn what it takes to create a premium content offer, what to include, how to market it, and how to get the price right.

Are you tired of creating content for free without getting anything for it? Are you ready to take your content offering to the next level?

It’s time to introduce your premium content offer.

Once you’ve established a market for your course and you know people are happy to pay for it, you’re ready to start working on your premium content offer. A premium content offer will let you charge your ideal price for your course and rapidly increase your earning potential. 

Read on to find out what to include in your premium content offer, how to market it and how to get the price right.

Here’s how to build a premium content product you can be proud of.

What is premium content?

Premium content is additional content that your audience has the option to purchase for a higher price. Premium content usually includes added bonus features like exclusive events, resources and one-to-one advice. With this type of content, you can charge your ideal rate and catch customers who are willing to pay more for your offer. 

When Neil Patel and his team created the Advanced Marketing Program, they included extra support and lifetime access to everything as part of their premium content offer.

Sign up for our Free Webinar Sales Funnel course to learn more about the best marketing strategies for your business.

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How to create your premium content offer

The main difference between regular content and premium content is the value you provide to your customer. Premium content goes above and beyond your audience’s expectations to provide the best possible version of your content and your services.

When you’re making your premium content offer, aim to provide your customers with something more valuable than anything else currently on the market.

Here are some ways to do that – plus premium content examples you can use.

1. Consider your bonus offerings

To increase the value of your premium content offer, you can add bonus features and offerings.

Bear in mind what assets will be most useful to your target audience – you are creating your premium content offer for them and no one else.

Here are some premium content bonus features you can use. Try starting with 2-3 of these options at first.

Premium content examples

Live components

Using live components in your premium content offer gives your audience the chance to get exclusive access to your expertise. This kind of bonus offering can dramatically increase the value of your premium content offer, while also cementing your authority in your field.

Here are some examples of this type of premium content:

  • Live Q&A
  • Mastermind calls
  • 1-on-1 coaching
  • Personal review of student’s work
  • Group coaching

Take time to consider which of these premium content examples will be most beneficial for your target audience and use this to inform your decision-making process. 

When it comes to live components, you’ll also need to consider how your schedule and time allowances will limit how much you can take on.


Resources are also a great way to add value to your premium content offer. There’s a huge range of different resources you can produce to provide your students with the tools they need to excel.

Here are some ideas:

  • Worksheets
  • Checklists
  • Templates
  • eBooks
  • Audio files

The best resources compliment your course content and help students to reinforce their learning – choose the premium content examples that fit best with your course curriculum.

Special access

Another bonus offering that’s really popular is special access premium content offers. Special access offers give your audience the chance to get exclusive entry to members-only events and spaces.

Here are some premium content examples for this category:

  • Admission to an exclusive event
  • Free enrollment in another course
  • Access to your private course community
  • Discount for another product
  • Friends offers and discounts

If you have an exclusive community or a series of events planned, you can utilize this form of bonus offering for your premium content offer.

Download Neil Patel’s Guide to Creating Your Premium Offer – plus real-life premium content examples he uses for his business

Guide to creating your premium content offer

2. Make improvements to your current course offer

As well as producing additional content to increase the value of your offering, it’s also a good idea to improve your course itself.

To make your premium content offer the best it can possibly be, you need to work on your course content too.

The best way to do this is by utilizing student feedback.

Collate information from student surveys, audience research and one-to-one calls with your existing students. Then use this feedback to refine your course content.

Some examples might include: 

  • Digging deeper into certain topics
  • Clearing up confusing content
  • Removing unnecessary slides and lessons

The more you can improve your overall course offering and tailor it to your students’ needs, the more value you can add to your premium content offer.

3. Choose a price for your premium content offer

When you’re just getting started with premium content, it can be hard to know how to price your offer.

Here are two methods you can use to price your premium content:

1. Write out the value for each item

Breaking down each item you are offering in your course and giving each component a monetary value can help you to quantify the value of your premium content offer. 

Use this list as a guideline for how much to charge for your premium content offer. It should be less than the total value but also a reasonable amount that makes sure you’re getting what you deserve for your content.

2. Use your business goals

The other option is to price your course according to your business goals. This involves considering how much money you want to be making per launch or per month. Then consider how many sales you’d need to hit this target. 

Choose your price and work on your course to make sure it matches this value.

For instance, say you want to make $10,000/month. To reach this goal, you’ll need 10 sales at $1000 or 50 sales at $200. 

Use these calculations to figure out which price is right for your premium content offer.

Get our Guide to Creating Your Premium Offer to find out more – plus real-life premium content examples you can use:

Guide to creating your premium content offer

Use a premium content offer to increase your earning potential

Premium content can be a brilliant way to turbocharge your online course business and boost your income. With the right bonus features and additional content, you can create a premium content offer that will have you hitting your income goals and giving your students real added value.

For more strategies on how to market your course and increase conversions – Sign up for Neil Patel’s Free Webinar Sales Funnel course.

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